In August 2012, the Consumer Electronics Association decided to retire the term “4K” and dub the latest resolution champ “Ultra High Definition” instead. Partially defined as a resolution of “at least 3,840 x 2,160 pixels,” Sony decided the very next day to call the technology “4K Ultra High Definition,” now the industry-wide term. With the advent of 4K-UHD, there are now four major screen resolutions used: standard definition (480p/540p), high definition (720p), full high definition (1080i/p), and ultra high definition (2160p).
Today, with HD and 4K sets widely available, most television programs, online videos and DVDs are still broadcast in standard definition, which is 480 “lines” per the tube-TV-era specification. There’s a good reason that graphics and post-production pros get up close and personal with a 4K monitor rental. The benefits of 4K are even greater for professionals in design, multimedia, video, film, or post than for home theater aficionados, who are understandably excited about the new resolution, too.
4K: For doers, not watchers
TV makers big and small will release 4K models or lines in 2014, most of them in the “premium” niche, along with the “smart” TVs that display streams from your MacBook Pro rental, PC, iPad, or phone. For the kind of creatives that CRE supports with render farms and other high-powered tech tools, there is a lot of work ahead. That’s a double-edged sword: They’ll work a lot on 4K displays, creating better and better graphics and viewing experiences for others to watch on their own home theater 4K screens. (More about consumers and 4K coming soon!)
The TVs at CES 2014 revealed that manufacturers have accepted the fact that we have entered “the 4K era.” Today’s creative and production pros depend up0n the highest possible resolution for use in the entertainment industry and a 4K display offers unmatched visual clarity. CRE now offers a 50-inch ultra high definition monitor with a resolution of 3840 x 2160 pixels, perfectly suited for film editing, video, and post production with its stunning picture clarity and superior color saturation. CRE has worked closely with the entertainment industry, from music and TV shows to feature films, awards shows, and state-of-the-art animation.
Good for Business, Too
What works in the entertainment industry can also do double duty in the business world, where clear and direct communication that gets noticed is essential to corporate events. A 4K display monitor will grab the attention of conference attendees by replacing traditional printed signage with motion graphics, beautifully rendered. You can easily control messaging and everything else with a MacBook Pro or iPad rental. Since 2014′s the year that 4K screens will replace the current “high-end” 1080p models to become the latest and greatest, don’t wait too long to ask us about how they can help you, too!
You can also depend on CRE Rentals for technology rentals you need to set up a production office or to make a splash at your next corporate event or conference. Our seasoned professionals can help so complete a Quick Quote (if you know what you need) or give us a call at 877-266-7725.
Although it’s gaining in recognition, wearable technology is often misconstrued as simply a small fashion niche of pretty but impractical “tech-looking” clothes, jewelry and other personal bling. Now here comes Fujitsu with a true high-tech glove that enters the production side of the equation by outfitting the glove with Bluetooth for wireless communication. It also interprets hand gestures. And these capabilities are geared toward work, whereas other gloves will use the same technology for game control. (And that’s okay!)
Launching sometime “next year,” the glove comes with a head-mounted monitor that displays input from the glove sensors via Bluetooth. (Conceivably, you could direct a signal to a MacBook Pro rental, too.) The glove will recognize whatever wireless components are touched, and display any info they are putting out. In addition to offering tremendous efficiencies in production, construction, and other industries, the glove is also the practical solution for people working while they wear other gloves. Fujitsu’s glove enables more work in more places.
iWatch – Really?
Rumors are flying about the Apple watch, dubbed the “iWatch” by almost everyone, and the unique, “futuristic” charging methods being contemplated. Of course, according to Apple, the product doesn’t exist, but some rumormongers suggest that Apple’s nonexistent watch will have inductive charging, introduced last year on such smartphones as Google’s Nexus 4 and Nokia’s Lumia 920. After all the R&D the firm has put into battery technology since CRE first stocked an iPad rental, Apple should be able to engineer a smart watch with smart power.
Multiple sources report that Apple is also looking at additional ways of charging the iWatch (and our Mac Pro rental, and every other iOS or OS X device). One smart way is to use inductive charging, which produces electromagnetic fields from a base charging unit that are picked up by the device. But that’s not all: Other ideas range from solar cells beneath the displays to simple, straightforward kinetic charging. The latter is already used on various products, and the Power Pocket is yet another piece of wearable tech that uses kinetic energy to charge phones.
Wherever that point is, where love of technology meets love of candy, more and more people seem to be finding it with 3D printers. At CES 2014 there were a couple of candy-centric 3D printers, the ChefJet and the ChefJet Pro. The entry-level model is a bit smaller and produces only monochromatic treats, but the ChefJet Pro makes colorful eats. Both create chocolates and other confections in shapes nearly impossible with regular baking/cooking methods. The Pro model can also create edible images in “photo quality” for use on cakes or other confections. Just remember: You are what you eat!
CRE knows a sweet deal, which we offer on everything from render farms for production pros to a video wall at your next conference, composed of sharp, crystal clear monitors. When you are ready to get your own sweet high-tech gadgetry, contact us or give us a call at 877-266-7725.
According to major tech watchers, Microsoft is “mere weeks” from releasing the recently leaked Windows 8.1, Update 1. Preliminary builds of the software have found their way to the Internet. Although we can’t assume every feature now present in Update 1 will make it to the release version, there are enough changes, improvements, “do-over’s” to make for a fairly comprehensive (p)review. Since Windows users far outnumber any other kind, important changes to the OS are essential news.
Is Metro moniker a goner?
Much despair greeted Windows 8 when it “went cubist,” dumping the Start button and Desktop for its Modern interface. Update 1 will apparently detect the type of device it is running on, then boot to the Desktop for regular PCs like our computer rental, or the Modern-tiled interface for tablets, touch-enabled PCs and laptops. Or not. You can boot wherever you like by changing your PC Settings.
Microsoft’s SkyDrive is now OneDrive, and installs with the OS. In another move to educate users to address important issues up front, there is now a PC Settings tile on the Modern Start screen. Scrolling down from the Start screen to find PC Settings with all the other apps is not the way to encourage its use or get important things done quickly. Were you to use this coming OS with our LCD touchscreen monitor rental you would get a Start screen with easy-to-spot buttons for Search and Power Options (Shut Down, Restart, etc.). These are small but smart improvements.
Putting Windows back in Windows
Right-clicking on the Start and Apps screens now gets you what the rest of the world’s computer users get: a contextual menu. Bring your mouse to the top of the screen in a Modern app and a black bar with Close and/or Minimize buttons pops up (and appears momentarily at app startup). The Store icon is pinned to the Task Bar by default, and you can add other Modern apps that will run full-screen as usual. The Task Bar can now be displayed within Modern apps, too. Users asked, Microsoft answered.
Not sure which Windows software to use? CRE Rentals can help! We support a variety of industries, and work with all kinds of media pros, designers, post experts, and animators who know their way around render farms and the other high-tech gear behind every cartoon, cable series, and movie. Call us today at 877-266-7725.
There are colorful graphics all over the Internet illustrating various marketing strategies that are “ideal for the digital age,” many even depicting the classic “three pillars” of sales, awareness, and advocacy. But those pillars now support all manner of faddish notions and countless high-tech helpers that blast your marketing message to the world. With all the confusion over tweets, texts, and bandwidth causing many marketing campaigns to seriously under-perform, now is a good time to get back tobasics with timeless marketing principles that work.
Before you make goals, before you devise tactics to carry out your strategy, you must take stock of your current situation. Sometimes referred to as an “environmental scan,” this in-depth overview considers everything involved in your enterprise: technology, equipment and computer rental needs, production processes, industry metrics, competition, general and specific economic indicators, customers, and local, regional, state, and federal laws. You can’t chart a course without a map, okay?
Goal setting Now that you know your starting point, you can decide where you want to go. When you do sit down to create your corporate goals and objectives, you might find the “SMART goals” system worth your attention. The acronym stands for Specific, Measurable, Attainable, Realistic, and Timely, which echoes the high standards Steve Jobs set for his secret iMac developers in the late 1990s.
Strategy There are as many opinions on business strategy as there are stars in the night sky, so your best bet is to read widely, remain skeptical of grandiose claims, and come to a reasonable position. As much an educational process as the other steps, developing your business strategy might introduce you to such tools as perceptual mapping and portfolio analysis.
Tactics Businesspeople conflate tactics with strategy and tell their marketing directors that they want a “viral marketing campaign” that will hit every inbox, smartphone, and iPad rental in the Western Hemisphere. But that’s a tactic, not a strategy, and no one can guarantee that anything will “go viral” (and beware of anyone who does). Truth be told, many campaigns go viral but have little effect on sales or PR.
Monitor We’re trying to keep this advice jargon-free, but part of an effective strategy means defining your key performance indicators (KPIs). Monitor performance with KPIs and you will know how well your tactics are working to fulfill the company strategy. Needless to say, it is vital to be completely honest in making these appraisals.
You will continue to revise, update, and perfect (ergo, “evolve”) both tactics and strategy based on your KPIs. (The indicators themselves may need some revision, too.) When the campaign is ongoing, it is wise to continue with a healthy optimism, as well as a healthy skepticism. You may have had an intelligent design for your strategy, but it’s good old evolution that will keep everything on track as the world barrels forward in its unpredictable way.
Now, here’s something that’s completely predictable: CRE’s top equipment and unparalleled customer service. With 21 offices in major metro areas, we offer technology rentals that could help you achieve your marketing goals (or help you complete a last minute project or prepare you for an upcoming event). Give us a call at 877-266-7725 to learn more.
Worldwide, console gaming is a multi-billion-dollar industry. Among console makers, there are a few dark horses in the race, like Nintendo and Steam, but the battle for video game console supremacy is clearly between Sony’s PS4 and Microsoft’s Xbox One. Naturally, both firms are grateful to the legions of gamers that supported them, from the 1990s weekend warriors wired to a tube TV to the 21st century pros who attach upscale displays like a LCD touchscreen monitor rental. It takes all kinds.
Yes, Content is Still King
Gamers built the foundation on which console makers will build future models, but that future will be a little different. (Okay, a lot.) Console makers are attempting to bring nongamers to the party by positioning their devices at “the center of the living room experience.” Consoles are now as powerful as a high-end computer rental and aren’t just for games. They’re another way to watch Netflix, surf the web, upload photos, send email and chat it up over Skype. Sony, Microsoft, and their various partners realize that they will generate more revenue from services, video and music than from gaming alone.
By the end of January 2014, the PS4 had amassed a solid sales lead, selling a total of 6+ million units to the Xbox’s 4+ million. This ratio is holding steady for later sales launches, such as in the UK and Europe. The content creators that work in animation and post-production with render farms and other high-tech tools are watching these figures, too. Moving forward, Sony and Microsoft want to lay claim to your main/central/family entertainment center, as strategized years ago when they said the Xbox would offer “games and everything else.” The future is here: The big bucks are in “everything else.”
Sony’s in a Great Position
With “the digital convergence” well underway, it is much easier to add general computing functionality to powerful game consoles than to add high-end gaming power to, say, an iMac. This puts Sony, a diversified media empire, in an enviable strategic position. With in-house content and expertise, plus longtime partnerships around the world, Sony can bring the goods in all departments, with games still part of the mix. And the mix should see all of your devices playing nice: You can even use an iPad rental as an “official” second screen controller and viewer with the PS4.
PS4 has had the edge since it debuted in North America on Nov. 15 and Europe on Nov. 29. (The Xbox One had a single global release into 13 markets on Nov. 22.) The PS4 is $100 less than the Xbox One, yet another variable in the competition. Sony is releasing the PS4 in Japan on February 22. The Xbox One? Sometime “in 2014,” says Microsoft. If Sony adds to its sales lead in its home market, and continues a sales ratio of 1.5-to-1 versus the Xbox One, the PS4 is going to start looking like the presumptive winner in The Battle for Your Living Room.
CRE Rentals isn’t ready to battle in your living room but we can provide all the technology tools you need to get your graphic-intense project done or help you make a statement at an upcoming event. If you know what you need, complete the online Quote form. Otherwise, give us a call at 877-266-7725.
We end each year by looking forward to the coming year’s tech advances, and making educated guesses about what the next generation of, say, CPUs, touch technology and “3D everything” is going to be like. In late 2012, we touted four particular technologies as being “ready for primetime” in 2013. How’d we do? Let’s take a look.
Games Console Fight Still Rages
Eighth-generation game consoles were on deck for 2013, and we noted that Nintendo’s Wii U had already “rolled out…to a positive reception.” We figured that Microsoft and Sony would play catch-up with the Xbox One (initially “720″) and the PS4. All contenders bring top specs to the fray, but with different strengths and weaknesses. So who won 2013? For the year, Sony sold 4.2 million PS4 units worldwide, while Microsoft moved 3 million Xboxes. It might be the fabulous PS4 graphics—it can support 4000 x 2000 pixels, in the super-screen league with the Retina display on our MacBook Pro rental.
Flexible Touch: Still Growing
Last year, flexible touch-sensitive films were being touted for use in every imaginable product. Future generations of our touchscreen LCD monitor rental could be curved since, as we explained a year ago, the flat, solid, precisely positioned sensors on a smartphone or iPad rental ”represent but one application of touch technology.” Flexible sensors are showing up all over—even on “refrigerators [and] auto dashboards,” as we’d surmised. Progress in this niche will continue, quietly, as will the transition to a touch-enabled world.
3D: Now It’s Getting Embarrassing
Last year we joked that 3D’s much heralded (and overhyped?) immersive realism was supposedly irresistible—”back in 2009 when Avatar was released.” Since 3D has long been an accepted element of “TV, movies, the web, games and even tablet/smart phone apps,” it is a bit surprising that, once again, nothing in the 3D niche grabbed headlines, went viral, or stirred much interest in 2013. Pros still go for the Apple Cinema Display rentals and the Retina-level screens for detailed, color-correct graphics work—not a 3D monitor or a holographic display (coming soon!). Only one thing is certain: Figure out how to get people to buy into 3D and you can name your price.
14 Nanometer Production Delayed a Year
Research on both kinds of memory (logic memory, for CPUs, and storage memory) made great progress in 2013, promising Xserve RAID arrays in the petabyte range and the debut of the ”next generation of microprocessor technology” from Intel, featuring a 14nm manufacturing process. Smaller, faster transistors on smaller chips saves energy, space, and time. Unfortunately for this scientific and engineering advance, it was more challenging to implement than anticipated, and hit with continuing delays. Intel only began “ramping” new production this past November, a year late. Rick Merritt reported then in EETimes that Intel did not “appear to have any hot smartphone products” to make with that process in 2014.
When it comes to getting the latest mac rental or high-end PC for an upcoming VFX project, you don’t need to predict how CRE Rentals will do — we’ve been partnering with Entertainment professionals for over 30 years! We offer the latest computer rentals, qualified technicians to set-up the equipment, and 24/7 technical support. Call us today at (877) 266-7725 to learn more.
Because iOS and OS X are small(er) markets for Microsoft, the firm does not hurry to get products fully ported to Apple’s devices. Lately the Redmond-based behemoth hinted, again, that it may tailor its productivity programs for iOS, create an Office version for our iPad rental, or do something else really nice for Apple folks.
Of course, there were none of the usual code words to indicate that any of these Office offerings would be “complete” ones rather than “lite” versions or dumbed-down web services. Because Word, Excel, and PowerPoint are so widespread (used worldwide by over 350,000,000 people), having access to them—preferably all the time, everywhere, on any device—is important. So free online Word, Excel, and PowerPoint? It’s a big deal.
One big deal deserves another
Therefore, CloudOn is a big deal, too. Although most longtime users have figured out Office workarounds, nothing but nothing can match the original. You get every installed feature without installing anything, perfect for when you have a computer rental or borrowed smartphone. CloudOn is available as an iOS and Android app, but also has a website, so you’ll be creating, editing, sharing, and presenting Office documents wherever you are.
The user interface is clean and uncluttered, as well as intuitive. Three icons at the top of the screen control the app’s main uses. The “Views” section, left, lets you choose workflow, icons, or lists to organize your work. The “Status” icon, center, opens your profile to edit it and/or change your password. The “Applications” section, right, gives you three ways to start a new file.
All changes are saved automatically to the cloud service where the file is stored so you will never lose your changes. Files can then be accessed, even downloaded, from any device—your desktop PC, a MacBook Pro rental—and from anywhere you can get online. Start a PowerPoint project in CloudOn on your iPhone then grab it from Dropbox when you get home, on your Windows PC.
Other popular cloud services are compatible with CloudOn, so when you set up your account you can connect to Google Drive, SkyDrive, and/or Box, too. Seeing all your files from all your accounts in a single location is very convenient. So is viewing any graphics file (PDF, JPG, GIF, PNG). This is Windows Office (without Windows) so Apple’s Pages, Keynote, and Numbers files are incompatible.
That nice, licensed look
Choose an appropriate Word doc, though, and it will open in a window that looks “right.” It has all the familiar settings, controls, paragraph alignments, and font adjustments, plus the same great menus and the entire range of editing options. The Excel and PowerPoint programs let you do pretty much everything that the full applications can, too, in working environments that mirror the programs. Whether you rent laptops for your road trips or take along your trusty tablet, you will now be creating, saving, sharing, and editing Office documents from anywhere, at any time, on just about any device. For free.
Even though you can’t rent a computer or laptop for free, CRE Rentals does offer competitive rates on the latest technology equipment in 21 locations nationwide. If you know what you need, just submit a Quick Quote online; otherwise call us at 877-266-7725 to speak to one of our experienced Account Executives.
This year’s Consumer Electronics Show, CES 2014, is now history, and the most memorable part is not a new TV or curved display, but the inability of Transformers director Michael Bay to ad lib when his teleprompter went kaput. He was doubtless getting big bucks from Samsung for shilling at its press event, but he gave a performance that one tech pundit called “downright cringeworthy.” Bay later offered what appeared to be his notion of an apology on his personal site: “I guess live events aren’t my thing.”
Note to Michael Bay: CES is not just another one of those “live events” that people attend and mill about politely. CES is the biggest stage in the world for consumer tech gear, business solutions, and, occasionally, those new processes and paradigms that push or pull us ever forward in both small leaps and great bounds.
CES 2014: Top 5 Takeaways
1. There is major disappointment in the wearables category due to the lack of a standout product. Many offer control via iPad rental or smartphone, but as some makers finally put some style in their offerings, others let functionality fall by the wayside.
2. The Best in Show award went, somewhat surprisingly, to last year’s winner, the Oculus Rift VR (Virtual Reality) accessory. Still a prototype, the upgraded Crystal Cove version has high resolution like our MacBook Pro rental, all-encompassing VR, and games/VR worlds in development. Now that Sony and others are announcing competing products, Oculus needs to get the Rift to market, and fast.
3. Asus and Lenovo blazed the way forward with “combi” tablets and tablet PCs, some of which run both Android and Windows 8.1. Asus began its innovation streak just before the end of 2013, with the low-cost, high-quality, Windows 8.1 Transformer Book T100. It comes with a keyboard doc that has USB 3, an SD slot for additional storage memory, and 11 hours of battery use. The Lenovo entry is an 8-inch Windows 8.1 tablet, says Lenovo, that is “built for the boardroom,” so you can connect USB peripherals, a keyboard and mouse, and an external monitor. If you rent laptops, you will have a lot of new concepts from which to choose.
4. The ultrahigh-resolution 4K format has broken the $1,000 consumer price barrier. Vizio, the biggest selling TV brand in the U.S., announced a 4K line starting at $999.99 when it debuts this year. There are off-brand 4K TVs below the $1,000 line, but Vizio will bring a quality product that will definitely trouble both Sony and Samsung, which haven’t gotten anywhere close to hitting that price point. Interested? One of our divisions, AV Event Solutions, now rents 4K display monitors.
5. PlayStation 4 is beating Xbox One, fair and square, winning the sales race thus far with over a million more units sold. Now PlayStation Now, announced (again) by Sony at CES 2014, enables other PlayStation devices to use PS3 games—and will also work with tablets, smartphones, and TVs. Sony will debut the new service this summer, and it should be seen as a peek at one possible future of gaming.
What’s our takeaway? If you need mac rentals for post-production or computer rental for in-house training, CRE Rentals is your go-to technology rental company. With 21 locations nationwide, we can get you the IT equipment you need, where you need it. Contact us to learn more.
Often in our media-soaked culture, we confront the chicken-and-egg conundrum, as we encounter things—in books, movies, etc.—that eerily foretell later events and inventions. Or maybe not. For example: Which came first, the Army’s first sketches of laser guns or Star Trek phasers? And doesn’t Dr. McCoy’s Tricorder look just like our iPad rental? Truth be told, Star Trek creator Gene Roddenberry built a complete alternative reality that we still seem to be decorating with his ’60s visions.
At least half the computer rental inventory on Earth has slots for flash memory like SDHC, which looks awfully like the “data card” that Mr. Spock or Bones would stick in a blinking console from time to time. Happily, the Star Trek fashion styles never caught on, but the same visionary spirit has contributed to the evolution of high-powered production and post tools like render farms, as well as computers, tablets, smart devices of all kinds, and robots—Army robots, no less. Sci-fi defense research continues apace, and here are your first two examples.
Cargo Robots – Army Style
Cargo robots are modern, high-tech versions of pack mules. In fact, they are already in use commercially, and the latest military model has proven quite stable with four powered legs that outperform treads or wheels over difficult terrain. At 4 mph, they can walk all day carrying 340 lbs. and managing 35-degree slopes.
Data coming from ground/leg/joint monitors, laser gyroscopes, and “stereo vision capture” are all routed to an onboard computer, which keeps the robot balanced and on course. Soldiers can program and control the robot via wireless, conceivably from a smartphone or MacBook Pro. As the military advances in this direction, robots start benefiting from economies of scale and prices start dropping in the commercial sector.
Laser Guns – Navy Style
Laser guns (cannon, specifically) are apparently in use already by the U.S. Navy. The R&D continues, but SSLs (or Solid State Lasers) are already providing short-range defense with super-powered pulses or focused beams that have a current range of four miles. The system is incredibly accurate, tracks flying objects (identified or not) regardless of evasive measures or maneuvers, and can hit targets going some 300 mph. It is a perfect defense against suicide boats, anti-ship missiles, weaponized drones, and other airborne threats.
Our Sci-fi Technology Rentals
Though we are not in the business of offering sci-fi defense solutions, we are suited to get your production office or post-production project set-up with technology rentals you need to get the job done. Contact us at (877) 266-7725 to learn more about our products and services.
The thing about new paradigms, real ones like the new Mac Pro and solid state drives, is that no one predicts them with much accuracy, but when they appear there’s no mistaking them, either. Their uniqueness and dramatic superiority are immediately apparent. With a few caveats, a new paradigm seems about ready to make itself known – memristors (basically a fancy name for computer memory). If it pans out, it’ll be one of the biggest breakthroughs of 2014.
Is it Time for Memristors?
Soon, your smart phone, the kid’s portable game console, and our iPad rental will need charging only every few weeks—or months. Their speeds and memory capacities will increase by thousands, perhaps millions of times. Equip your sales force with new desktop computers, or rent laptops for a fully mobile workforce, and either way your employees will save time with hardware that boots up instantly. These are the near-magical powers of the memristor—and we’re supposed to see them, well, soon. At least, that was the consensus in 2010. Interest faded until a minor resurgence in mid-2012, then dwindled again until some muted rumblings of late. What gives?
For years the traditional view of electronics held that there were three fundamental elements in circuits. These elements—resistors, capacitors, inductors—were joined in 1971 by a new theoretical element, the memristor (memory + resistor). Standard computer memory stores information by turning electronic switches on and off. Memristors, which are nanoscale devices with variable resistance, remember resistance levels when turned off. The bottom line is they are denser, more energy efficient, incomparably faster than existing electronics, and able to perform multiple functions (processing, storage, etc.). This reconfigurability makes for behavior reminiscent of human brain synapses, a main advantage of which is their incredible adaptability.
What’s the Hang-up?
The memristor design has matured over some 40 years of research and development, much of it undertaken by Hewlett-Packard (HP), a company known for quality and innovation whose workstations are in our computer rental inventory. Although the technology was supposed to begin hitting the market in 2014, “HP has not yet committed to a specific product roadmap,” according to a Wired story of July, 2012. There is no newer statement from HP. The firm appears to be dithering once again, unable to pull the trigger on new initiatives, possibly still gun shy following its WebOS debacle.
This is a project that iMac visionary Steve Jobs would have loved, as the next step is electronic circuits that adapt to varying scenarios—and learn from their choices. Computers with human brain-like behavior may emerge from a future memristor component that will likely start out in a consumer device. That happens all the time if you think about it: Medical diagnosis wasn’t the first task undertaken by the original PC, but the platform matured from a glorified typewriter and Pong game into all kinds of lifesaving tools (on many of which you can still type and play games). Frankly, though, it really is about time for a new paradigm.
Are we ready to make this shift? We’d love to hear from you on this or any other technology trends you think are heading our way in 2014. Not sure about any of this? Contact CRE Rentals, a leading technology rental company based in Los Angeles, for help.