We’ve been discussing the vast potential of event apps. Moving forward, we examine another remarkable benefit of this modern day event innovation—real time communication for attendees. In this day and age, we’re used to instant messaging; however, an event app can use instant contact to take your networking, event planning, scheduling, feedback, sessions, and social media to a higher level. Let’s look at all the ways that your event app can instantly connect and facilitate!
Individual notifications – one of the simplest ways that your event app can make life easier for your attendees is through individual notifications. These messages can help keep attendees on top of their personalized agenda, meetings, sessions, conversations and more. The world is a happier, less-stressful place when we know that we have an electronic assistant backing us up with gentle reminders about our commitments!
Virtual help desk – allow attendees to instantly get assistance from the event organizing staff! Rather than letting guests flounder in uncertainty or hunt through online resources—set up a clear, instant channel that allows your attendees to quickly ask questions from those in-the-know, and then get back to the business at hand.
Instant messaging – event networking and scheduling is infinitely easier with direct and instant messaging between attendees. If your event is about connecting people and businesses, allowing them to instantly contact other event participants is a clear winner. Your event app should offer attendees a chance to connect through their event specific profiles, eliminating the need for individuals’ emails and phone numbers to be exchanged prematurely.
Group messaging – one step sideways from instant messaging is group messaging—facilitating communication and conversation, while also promoting team-building and communities. This is also a great way to encourage (our next point) brainstorming.
Brainstorming and crowdsourcing – if your conference or meeting is looking to solve problems and move projects forward, brainstorming and crowdsourcing are excellent methods for gathering information and insight across a broad collection of experts and innovators. These can be the tools that let your event app help develop the next great idea!
Presentation customization – if your business goals revolve around decision-making, if you’re interested in gathering ideas from session attendees, or maybe you’d like to increase interest in your trade show booth or product line, using real-time communication for gathering ideas and content can give you instant material on which to base customized presentations. Instant messaging can be used to help tailor your presentation, AS YOU GIVE IT, to suit your audience precisely.
Question and answer sessions – at the end of a lecture or presentation, let your event app facilitate a truly helpful question and answer session—one that allows information and ideas to be exchanged freely.
Next week we’ll delve into ratings and feedback—some of the ways that you can use data from your event app to guarantee that your events improve year after year!
CRE Rentals can provide the iPad rentals, WiFi booster, digital signage, and laptops that can engage attendees and boost ROI! Give us a call today! 877-266-7725
Moving into the eighth part of this series on event apps, we’ll look at ways to truly impress your guests with suggestions that utilize apps to personalize an experience just for them! Although your event app has thoroughly covered organization, personalization takes it to a new level; these options and suggestions are about MORE than just keeping tabs on the schedule. Consider the following possibilities for creating an event app that feels (and IS) uniquely tailored for each attendee.
Create your own custom schedule – each attendee is participating in the same event; however, each attendee will have a different experience. That experience begins with the unique goals they bring to the conference, meeting, or trade show. Whether they’re exhibiting, speaking, networking, researching, reporting, or problem-solving, every attendee sees your event through the lens of their individual perspective. They need ways to boil potential activities down to a concentrated form which filters out the most relevant opportunities for them—a custom schedule that provides them with an individualized view of event info!
Personalized agendas – for meetings, sessions, and conferences, integrating personalized agendas into your event app is an excellent way to help increase productivity, providing attendees with precisely the information they need to ensure that they’re prepared, before and during sessions.
Customized landing pages – customized landing pages help set the tone for your event. Use landing pages to kick off each day of an event or to put the focus on different facets of your event’s mission. Customized landed pages are also an excellent opportunity for sponsorships!
Personalized bookmarks – we’re all familiar with bookmarks. Within the context of your event app, personalized bookmarks are an invaluable tool for allowing attendees to keep tabs on the ideas, sessions, documents, forums, speakers, and fellow attendees that are most useful to them.
Customized private meeting scheduling – even without an event app, it’s not difficult to arrange a private meeting with someone; however, a good event app should make it possible to arrange private meeting scheduling with the touch of a button. Ideally, attendees will receive a customized list of potential networking contacts, select a fellow attendee with whom they’d like to meet, set a time and receive confirmation, and—most importantly—be given a private meeting room onsite. All of these things can happen through the convenience of your event app—customized for them.
Continuing with this series, we’ll discuss the miraculous ways that your event app can keep every guest, visitor, exhibitor, and attendee instantly updated. Next week—“How to Succeed with Event Apps—Part Nine: The Power of Real-Time.”
CRE has digital signage, touch screen kiosks, iPad rentals, laptops, and other event technology that can help you produce a truly stunning event! Give us a call today! 877-266-7725
In the seventh part of this series on event apps, we’ll continue examining the social networking options that can enhance your app. Studies show that many event attendees choose to return to business events year after year because of the chance to renew social connections they’ve formed with colleagues. Clearly, social networking benefits an event on multiple levels by helping businesses, helping attendees, and self-promoting the event itself—increasing attendance for the future.
In our previous post, we discussed LinkedIn, personalized lists, social sharing, Twitter conversations, and meeting scheduling. Moving forward with more options, consider the following possibilities:
Forums – forums are a wonderful opportunity for allowing easy communication. Whether your forums are digital meet-and-greets, problem-solving, or brainstorming sessions, they’re an excellent way to start conversations and gauge the feel of the crowd—or the industry!
Facilitated Follow-through – your exhibitors and attendees need to take their contacts to the next level. Check to see if your app allows easy integration with Customer Relationship Management tools.
Community Wall – social sharing is very valuable when you present it on a community wall. If your attendees and exhibitors extend their social media mentions outside the realm of your event, this certainly helps spread the scope of your event marketing to new and potentially valuable territory; however, there’s a lot to be said for ensuring that you have a great running feed of ideas, comments, experiences, and memories populating a community wall dedicated to the event itself. What better way to present the lively culture that you’ve created?
Team Building – depending on the type of event, team building may be part of your mission. If this is the case, the social networking in your event app can be tailored to bring groups together for meetings, content, games, and sessions that are specifically for them.
Networking Games – in the future, we’ll run an entire series devoted to the vast and rapidly expanding world of networking games! For the purposes of this series, remember that games have always been a way of bringing people together for fun. In fact, games have been a part of human social networking and interaction . . . most likely since the time of cave paintings. Feel free to read our article, Gamification for Events, giving more detail on the amazing benefits that gamification is having on corporate culture and events!
Year-round Engagement – catching up with friends and colleagues is one of the benefits of attending events and conferences. If your event app allows attendees to forge strong new business contacts, you’re much more likely to see increased attendance time after time!
Next week we’ll discuss how to really impress your attendees, in the post, “How to Succeed with Event Apps—Part Eight: Personalization.”
CRE has all the technology that you need to make your business event successful! Our Digital Signage, Touch Screen rentals, Interactive Kiosks , iPads and iPad minis can enhance your event and increase your app adoption rate. Give us a call today! 877-266-7725
In the sixth part of this series on event apps, we’ll discuss one of the mainstays of the modern app—Social Networking. Certainly, if there’s one thing that technology has advanced and encouraged for us, it’s our ability to be “connected”; event apps are no different. However, the social networking that happens at business events is, in many ways, more important than the everyday round of “Likes” and “Plus Ones” that we do in our personal digital socializing. Social networking in the business world can mean a difference of millions of dollars in sales and revenue. Undoubtedly, an event app needs a particular kind of format—one that keeps the focus on the business at hand!
Ideally, the social networking features of your app will collect and distribute valuable information—information that allows your attendees to bypass all the basic details and helps them connect with the right people—knowing names, knowing faces, knowing companies, and getting straight into productive meetings.
What social networking opportunities can a good event app provide?
Advanced LinkedIn – LinkedIn has risen to the surface as THE social networking site for our professional lives. With its focus on our work, job skills, education, achievements, and contacts, it is the perfect foundation for event networking. The best event apps utilize the extensive information on attendees’ LinkedIn profiles—providing the most complete data, while also saving guests the tedious task of re-entering their information for a single event profile. A LinkedIn connection adds the extra benefits of importing their professional profile photo and syncing their professional contacts.
Personalized Lists – happily, gone are the days when event attendees needed to wander the floors, scrambling to read name tags. A good event app will immediately help attendees locate similar and complimentary guests, exhibitors, sponsors, and speakers.
Social Sharing – your app should allow your guests to share their thoughts freely in the form of comments, posts, photos, and tweets. Let these streams-of-consciousness be shared within a special feed dedicated to the event, as well as whatever external social media platform(s) your guests prefer. (TIP: a video wall is an excellent place to display social media activity!)
Twitter Conversations – let your app ease communication by making it simple to connect with other attendees through Twitter.
Meeting Scheduling – your event may be designed for meetings to occur in general sessions, but if possible, allow direct meeting scheduling between guests. Your app is the most direct way for guests to identify important contacts and schedule meetings.
Stay tuned as we continue with this topic—“How to Succeed with Event Apps—Part Seven: More Social Networking!”
CRE has the iPad rentals, laptops, digital signage, and Interactive Kiosks that can enhance your event and increase your app adoption rate. Give us a call today! 877-266-7725
Your attendees have stepped through the door with your event app guiding them along their route. Now that they’ve arrived, they’re ready to begin information sharing and networking—the reasons they came to the event. However, a trade show, exposition, conference, or meeting is a whirlwind of activity and information. A well-designed event app helps event attendees organize all of the information and potential of a business event.
After maps and wayfinding, the next stage of organization for your event app should revolve around the agenda and scheduling. Your attendees may be asking themselves the following questions that your event app can answer:
Which speakers are most exciting?
Which breakout sessions would I find most helpful?
Which exhibitors are most relevant to me?
You event app should have a searchable agenda with detailed information on the meetings, speakers, presentations, demonstrations, sessions, and exhibitors. Attendees should be able to:
easily search through opportunities
select the options that interest them the most
quickly access exhibitor and speaker pages that help them decide which sessions to attend
move information on that session into their personal schedule
receive reminders and wayfinding information specific to their selections
access session presentation slides, speaker notes, and documents related to the sessions
For additional organizational support, your app can provide:
Documents and abstracts – if the goal of any business event is to facilitate networking and information-sharing, then your app should allow attendees to easily gather the materials they need on the sessions they’ve attended. Activate document viewing and sharing.
Virtual literature – promotional pamphlets and light informational reading can be presented and distributed through connections on the app for speakers, sessions, services and exhibitors.
Notes and note taking – present note taking and voice recording options that allow attendees to capture important ideas or comments on sessions they attend.
To-Do lists – allow list-making to help attendees accomplish their goals.
Personal online briefcase – this service allows attendees quick and easy access to the relevant information that they would like to distribute about themselves and their business.
Registration, check-ins and ticketing – from event registration to session check-ins, your event app needs to gather attendee information and collect data on floor tracking. Use your app to facilitate this detail for attendees so that you can provide detailed data for your clients.
Reservations – room booking and sponsored suite reservations are an excellent additional service.
Table arrangements – make this step easier on yourself, your staff, and your guests. Let everyone know where they “stand” with seating.
Translation services – a quick translation service or multiple language app may be useful depending on your industry and event location.
Multiple events – if you’re lucky enough to have regular events and repeat visitors, your app should immediately connect them with information about your events—past, present, and future.
Lead retrieval – for both attendees and exhibitors, gathering information on potential business leads is critical!
Stay tuned to this series! Next week—“How to Succeed with Event Apps—Part Six: Social Networking.”
CRE has Event Production Technology and the latest hardware to support your business event. Whether you need iPads rentals, Charging Stations or Interactive Kiosks, give us a call today! 877-266-7725