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January 7th, 2015

If onDSCN4301fe of the goals of your business event is to engage your attendees (of course it is!), then gamification is one of the best techniques that you can utilize. Studies are revealing more and more proof that games—and the gamification of business goals—are excellent at increasing interaction, retention, and attendee satisfaction. It’s an all-around win!

Simply put, there are basic and fundamental reasons why gamification increases interaction at business events, meetings, trade show exhibits, training sessions, and more. Consider these reasons:

  1. Games are fun—whenever and wherever people gather for recreation and socializing, games are present. From darts, billiards, and pinball, to bingo, bridge, and poker, games are the ideal way to pass the time, entertaining ourselves while engaging with the people around us. No matter whether you win or lose, what matters is that you PLAY!
  2. People love a challenge—while it’s easy to say that it’s not about winning, it’s difficult to find someone who doesn’t rise to the challenge! The moment we step “up to the plate” (or table, or board, or screen) we immediately begin to dream of winning it all—BIG TIME! While the competitive nature certainly varies from person to person, it’s hard to find someone that just can’t wait to come in . . . last. Our brains, our senses become heightened the moment that we discover our reputation is on the line.
  3. No one likes to be left out—it’s impossible not to be drawn to a group of people who are laughing and exclaiming over their triumphs and failures as they all strive toward a common goal. Maybe we don’t have the skills to be actually competing on the field at the professional level or have the courage to risk it all when the stakes are high—but you CAN bet that we’re fascinated by people that DO have the skills and the courage. There’s a reason that reality competition TV shows are so popular. Even when we’re not in the running, a good game is too much fun to ignore!
  4. Games run on participation—a video game without players is just a frozen image. Without players, packs of cards or board games are just pieces of cardboard and paper. The human element is what brings games “to life”—and conversely, games bring life to us!

CRE Rentals has the computer servers, iPad rentals, audience response systems, and touchscreen monitors that can help you bring the excitement and energy of gamification to your next corporate event!