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July 5th, 2011

Funny thing: We’ve been doing this blog for two years, and have not talked much about blogging itself, except for one entry about WordPress – and that was last November! Fact is, every size and kind of company, from high-tech leaders to coffee retailer, has a blog now. If you haven’t jumped into the blogfest yet, what’s the best way to start?

In today’s blog, we will look at Web-based platforms, including and Blogger.

Blogging About Blogging

The basics is the 800-lb. gorilla in the blog universe, a free application and hosting service rolled into one efficient tool. For experienced bloggers it offers full and customizable control over their publishing operations, while newbies can get going easily and learn along the way. And because it’s Web-based, they all have equal access, too, from PC computer rentals as well as Macs, tablets and mobile phones – any net-connected device, essentially. Now at version 3.1.3, WordPress is stable, feature-rich and extremely popular.

Some beginners may prefer Google’s Blogger, with its shorter learning curve, or even Posterous, made for casual blogging where customizing isn’t called for. Tumblr, yet another freebie that is a lot like Posterous, is good option for both beginners and “shotgun blogger” that post short, sweet messages and lots of ‘em. With most of these blogging platforms offering apps for iPad rentals and smart phones, blog management itself can be “in the cloud.”

The choices

Blogger is entry-level simple, Posterous is a bit more capable (and simpler) than Tumblr and Tumblr is decent – unless you want a unique domain, which means figuring out the integration issues on your own., however, makes using your own domain easy, in keeping with its inviting character. In fact, it is common for new users to stay up late into the night playing with (excuse me, “working on”) new design templates and testing program settings. The more you use, the more you will want to use it.

Signing up for a free account means entering the desired address of your blog – and it’s free if it ends in Then pick a user-name, password, e-mail address and your preferred language. That’s it. Once set up, you can access and work it from any net-connected device – CRE Mac Pro rentals, your iPhone, whatever. It feels like you are working with business software, not a design program. is a winner. Full disclosure: is so good we use it for this very blog!

We have all the great tools you need for your media projects, post production, movies, video – we can equip you with everything from render farm rentals to event production services. We do it all, and we do it well, so call or e-mail an experienced Account Executive, or use the Quick Rental Quote form, and get what you need to get the job done!

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