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November 19th, 2009

Whether your business involves manufacturing, distribution, a profession or a service, you can build it up by creating a plan to expand your online presence.

09_11_19_SiteWe recently ran a series on Web design tips (Part 1 and Part 2), so now it’s time to put your new knowledge to good use. Even if you don’t launch a state-of-the-art site, you can help your customer service staff out big time if you put up a site with FAQs, parts manuals, solutions to common problems and perhaps an online chat page.

Don’t worry about it!

Web sites can cost a lot in both time and money. If you don’t have a large monitor, consider renting a LCD monitor (or two) so you or your designer have plenty of screen real estate to handle all the pages, menus, art and tools that need to be right at hand. It might be easier to start with something a tad less complex than a full-blown site, too, since you can “scale up” gradually.

Glamorous corporate Web sites can cost a lot to develop. Do you really have to have a site in the first place? Probably. Does it need to cost a lot? No. Web presence is going to be important to your customers, but start out easy. You can get budget hosting plans for as little as $5 a month, and most of the offers today include everything you need, including shopping carts.

If you are considering getting new software and embarking on a Web project, you might consider a computer rental (Mac and/or PC) so you can dedicate a workstation or two to the job without interfering with other work. If you anticipate having a lot of photos, audio or video material, consider some extra storage like a Xserve RAID rental. You can never have too much storage—ever!

Now go get the customers

Now, you need to drive traffic (customers) to your Web site. Let’s face it, if customers don’t know you’re there, you won’t have a business, no matter how nice your site or how great your product or service. You need to invest what you can, which will mostly be time plus whatever money you can allocate, in promoting your site and your business.

You should devise an e-mail campaign, send press releases to print publications and online services, get trade links, create a Facebook Page, use twitter, post comments on online forums and generally sing a “one note song” about what you are doing. If you need wireless laptops for a “mobile campaign,” or plasma screen rental for a digital signage program, CRE rents all sorts of technology equipment.

Whatever you need, our expert Account Executives are here to help you. You can call us, send an e-mail or fill out our Quick Rental Quote form, and the solutions you need will be on the way. That’s what we do, after all—provide the solutions that keep you going and growing.

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