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July 10th, 2014

AFTER THE EVENT – YEAR-ROUND ENGAGEMENT

Interestingly, using social media AFTER an event helps to create a sense of community. Since the event is already concluded, attendees are more relaxed. No one has pre-event jitters. The travel, scheduling, and networking stresses are over. At this point, the pressure is OFF and attendees can truly reflect on what they took away from the experience. Often, in the heat of the moment, names are forgotten and opportunities are missed, but a healthy post-event social media campaign is a second chance to bring people together for fun, friends, feedback, and the future!

Continuing to ride the tide of your event’s success, the days and weeks following the conclusion of your corporate gathering are an excellent time to put some spin into promoting the next event. Now is the time to gather your new contacts, generate a social media strategy, and send a healthy stream of promotions out to your followers. Ideally, you’ll create “year-round engagement” with an active community that keeps in touch with one another as they’re waiting for the next meeting opportunity that you create. Hopefully, you’ve already explored or implemented some of the following Apps after reading previous posts in this series. The following selections are perfect for post-event promotions, and for helping you roll knowledge and connections into a powerful future!

EventMobi – their specialized Event Apps and Association Apps help you achieve year-round engagement. The EventMobi multi-event app gallery also allows attendees and members to easily find any Event App—no matter what stage of past, present or future—making it easier to keep a community connected.

LinkedIn – let LinkedIn be the social media hub that feeds your Apps and helps you throw an ever-widening net for gathering business contacts. Unlike many other social media sites, LinkedIn is most often used with a specific focus on businesses, career connections, business contacts and, most importantly, GROUPS. Check LinkedIn for networks and communities that would benefit most from the type of events that you’re producing. Let it help you find new attendees based on the industries and associations of the people you already know.

Pathable – browse and search Pathable’s attendee directory. Use its Facebook, Twitter, and LinkedIn integration. Pathable allows for direct contact between participants, and it also offers public discussion forums that you can put to work for you, building your brand and keeping your events at the forefront.

Bizzabo – returning to Bizzabo again, this time use it to keep your attendees or members connected with news about your upcoming events. Let it help you extend an event’s “lifetime” by keeping the contacts and experiences fresh in the minds of your attendees.

For your next event, let CRE Rentals provide you with all the technology you require. From iPad rentals that deliver the customized content of your Event App, to digital signage that informs and impresses, CRE Rentals has the equipment and expertise to make your event SHINE! Give us a call today! 877-266-7725

 

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