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Producing Music on Any BudgetMarch 9th, 2010Time was, if your company needed quality music – for a Web site, a presentation, a commercial – you would spend a lot of money on rights to commercial productions, or go to a recording studio and have the engineers put together a “package deal” for you. Paying for musicians, engineers, equipment and studio time adds up fast. A new generation of composition and soundtrack tools now brings the power of pro music to smaller businesses, and CRE has the equipment to help you produce music on any budget, all the way up to G5 with Kona card rentals that can handle any audio job you want to tackle. For high-quality drum sounds the “old” way, you would have had to set up a drummer and his kit in a room with baffles, sound deflectors, etc. Adding analog If you have more to accomplish than a self-contained program can offer, you can take the next step up with entry-level programs like Apple’s Garageband or Cakewalk’s Home Studio, which are based on “loops” that you put together like puzzle pieces. They are competent in the tracking arena, but fall somewhat short in terms of plug-ins and quality of effects (like reverb) that are essential to a project. Still, you can add a USB, Firewire or PCI-based audio interface allowing you to use microphones and electronic instruments to add real sounds to the real-sounding samples in your computer. The pro level studios use one or more of the major Digital Audio Workstation (DAW) software applications – Digidesign’s Pro Tools, Apple’s Logic, Cubase, Digital Performer (Mac only), Sonar (PC only) others – and you can also get “lite” versions like Logic Express, that will get you into the game and will run fine on mid-range PCs and iMac rentals. Depending on the results you need to get, you can even get hold of a good sound professional and one of the Mac Pro rentals from CRE and still save a bundle over the alternatives. Decisions, decisions If you need to get some music tracks in a hurry without recording anything, you should choose “soundtrack” software that doesn’t require anything at all except a computer – no microphones, no interfaces, nothing. If you have more time (and expertise) then you move up one or two notches as described above. The more involved, the better the results, of course. Weigh your needs against your budget and capabilities, and then go for it. CRE can help in any way you need. When you start a new project that’s a little different, you can count on CRE’s experienced Account Executives to inform you about all the options available. Call or send an e-mail, or fill out the Quick Rental Quote form, and we will get you set up however you need. When it’s time to get the job done and done right, you can count on CRE to support you with the right information, equipment and expertise, so that you can make the “sound” move. CRE Rentals, Your Co-Pilot During Pilot SeasonFebruary 23rd, 2010Those of you who read Variety and The Hollywood Reporter, not to mention all the specialty TV-biz newsletters, know that the last six weeks or so have seen a lot of action on the TV pilot front. ABC gave the greenlight to two dramas and a comedy in one day, with Fox, NBC and CBS spreading out their action over a bit more calendar space. Fact is, though, that the pilot season is in full swing, which means companies great and small will be doing title sequences, post-processing, digital effects and other work for the producers of the shows. CRE, of course, specializes in supporting the entertainment industry with the best computers and other high-tech equipment. It was not that long ago that it took a room full of computing power to produce a single four-minute cartoon. Now there are independent films being created on single Macintoshes. Even the 17-inch iMac, for example, has a Core 2 Duo processor and a gigabyte of RAM, an unthinkably powerful combination that would have seemed otherworldly in the 2001 TV season (remember The Lone Gunmen?). It is muscular enough for audio/video chores and provides a potent platform for Adobe’s Creative Suite, too. Technology rentals for the entertainment industry Running hither and yon to meetings, day and night? If you take along one of the CRE laptop rentals, like the HP NX9010 with a 3GHz Pentium, you will power your way through them all. You will be in constant contact with its WiFi, and the 1GB of RAM will keep you multitasking with notes, video clips, audio addenda and everything else that is likely to come up. Staying put at your desk? Offload your extra work to your assistant or pilot-season temp, outfitted with an HP/Compaq D510, a desktop rentals star with a 2.4GHz Pentium 4. This rental package comes with a 17-inch LCD monitor, too. CRE covers you no matter what your production needs. From 30″ Apple Cinema Display rental for a big-screen work window, to powerful video and post solutions like the PowerMac G5 with Kona card rentals, we have it all. No matter what you have to do, we have the equipment to help you get it done, and everything arrives to you tested, double-checked and ready to rock, every time. Even more, we can provide the office equipment rentals to tie everything together – whether it’s an HP 4000N B&W laser printer or an all-in-one printer/fax/scanner. CRE has got you covered. Need some help configuring a system or figuring out a solution for your pilot season workload? Our Account Executives know what you need and have been helping entertainment industry professionals of all kinds for a long, long time. We know what you’re up against, and we know how to help. Contact us today, or fill out a Quick Rental Quote form if you already know what you need, and we will get on the job for you, right now. We do our best to help you do your best, which is the kind of win-win formula we like. Apple’s iPad: New Boom or Big Bust?February 4th, 2010The rumors met reality on January 27th as Apple unveiled its iPad tablet. As opposed to the iPhone launch, however, this one was not met with 100% support from the Apple/Mac fan community. In fact, some folks were downright displeased, predicting failure with a capital “F.” Of course, only time will tell, but right now we know all the specs and can at least tell you the pluses and minuses of the device. Ups and downs The first thing you need to know is that the iPad is not a small MacBook in tablet form. It’s a big iPhone, except that the only kind of calling you can do is VoIP (Voice over Internet Protocol) with WiFi and a tool like Skype. Lacking a webcam, of course, means voice only, no cool video chats. The unit will run all the iPhone Apps, although it will have its own Apple store. It’s not a Kindle-killer, either. Amazon’s one-trick pony is perfect for the one trick it does – let you read, even in direct sunlight, with its e-ink technology. When Amazon did its research, it discovered that having color, WiFi, a browser and lots of other doohickeys interrupted people’s concentration on reading. Plus, the iPad has perhaps 8-10 hours of battery time, whereas the Kindle and the Sony e-book readers go 150-200 hours on a charge. The specs The specifications are at least as interesting for what is missing as what is there. Powered by a special, Apple-designed, 1GHz A4 chip built by PA Semiconductor, the iPad comes with 16, 32 or 64GB of solid state flash storage, but there is no separate graphics chip, so no multitasking – you can do one thing at a time. The color screen is 9.7 inches, but it won’t display most of the video on the Web (except YouTube) because there is no Flash support. With all the Flash on the Internet, this is a total head-scratcher. Neither is there a USB port, just the single Dock Connector, which accommodate special (and, ahem, separately priced) adapters for a USB connection or an SD card reader. What it does have is: WiFi in the latest 802.11b/g/n variety; Bluetooth, so you can use a wireless keyboard, at least if you’re at a table, instead of the on-screen iPhone-y keyboard; and a 3G version coming out a month after the base model. There’s also a microphone, speaker, headphone jack, digital compass, a few sensors (light, accelerometer, proximity) and A-GPS, “Assisted GPS.” Bottom line Just a tad smaller than a regular magazine and weighing 1.5 pounds, the iPad is hardly a shirtpocket take-along. It needs a case so you won’t scratch it, and a data plan with AT&T so you can use the WiFi or 3G. What remains to be seen is, Who will buy this thing? Apple fans with iPhones already shell out to AT&T, so it’s hard to believe they’ll double their monthly bill for a larger iPhone with little added functionality. MacBook Pro rentals at CRE won’t be threatened, since the iPad doesn’t run any Mac software. People who are PC-centric and don’t like Apple in the first place are hardly going to rush out to buy this device, either. The iPad appears to a number of observers to be the first pure entertainment play from Apple since the iPod. It is not a productivity enhancer, not easy to use as a phone or book reader, has a closed platform that may hinder third-party development and costs from $500 to over $800 in a somewhat bizarre pricing structure. It just may be that Apple has made an expensive toy for jetsetters and tech collectors, but if you see the “Steve Jobs magic” at work again, post a comment and let us know! In the meantime, for true Apple productivity, CRE has the Mac Pro rentals and laptops, along with convention technology and everything else you need from Apple, H-P and other companies. From office equipment to Audience Response System rentals, our Account Executives have the expertise and the equipment to help you get the job done. Call, send an e-mail or fill out the Quick Rental Quote form and we’ll get right on it for you. Review the New Mac Computer Desktops – CRE RentalsDecember 17th, 2009Several times this year, most recently at the end of October, Apple upgraded and updated its Macintosh product lines. It still has its top of line Mac Pro towers, last “refreshed” in Q1 2009, but now has faster iMacs with larger screens and a potent Mac mini. (Not that it will replace the Xserve line that CRE rents, but the mini can now be purchased with Mac OS X Server installed.) The new Mac laptops are pretty exciting, too; read the MacBook Pro laptops review. Go with a Mac Pro When the Mac Pro high-performance desktops like CRE rents get their next refreshing in early 2010, they may get Intel Xeon six-core processors, according to a recent unconfirmed rumor on the Web site, Hardmac. The Core i9 chip will increase performance while decreasing power usage, or so the story goes. The Mac Pro might also have a modified motherboard with a 10 Gbit/second Ethernet port (a major increase) and support for 8 and 16 GB RAM modules (current maximum is 4GB). This allows a potential total of 128 GB of RAM. A new iMac for you? The iMac line has had two screen sizes in its modern (flat panel) version, now measuring 21.5 and 27 inches, but has new LED backlit displays with 16:9 widescreen ratio. A 21.5-inch imac rental has a high-resolution 1920 x 1080 pixel display. Movie lovers should note that the 27-inch model’s Mini DisplayPort supports bi-directional connections – just connect an HD source and your iMac is an HD monitor. The iMacs now have 4 SO-DIMM slots supporting up to 16 GB of RAM, and four different Intel processors. The 21.5-inch models can be configured with 3.06 GHz or 3.33 GHz Intel Core2 Duo processors, but the “serious fun” starts with the 27-inch iMac. It is configurable with the aforementioned CPUs, a 2.66 Quad-Core i5 or a 2.8 GHZ Quad-Core i7 processor. The two Quad-Core options take the iMac to the level of performance first seen in the Mac Pro – very impressive! Mini goes maxi The Mac mini has two new configurations: one model featuring a 2.26 GHz Intel Core2 Duo, a 160 GB hard drive and 2 GB of RAM; the second has a 2.56 GHz Intel Core2 Duo processor and double the hard disk and RAM (320 and 4 GB, respectively). Both feature seriously upgraded graphics capabilities via an NVIDIA GeForce 9400M chipset. These minis are becoming very popular as “small-but-mighty” servers especially for small businesses or for off-site, temporary offices at a convention center. Call one of our Account Executives today and find out how a Mac Pro rental or iMac rentals can help increase productivity or solve those backlog problems. Give us a call or send an e-mail, or simply fill out a Quick Rental Quote form. We are Mac rental specialists and are here to help. Review of the New MacBook Pro Laptops – CRE RentalsDecember 15th, 2009
The base model MacBook Pro retains the classy, aluminum unibody and the slick multi-touch trackpad of its predecessor. The positive additions include a SecureDigital memory card slot, full-size backlit keyboard, a FireWire 800 port, a color-enriched display and a permanent (non-removable) battery good for up to seven hours on a charge. These macintosh laptops are faster, have more ports and offer a longer-lasting battery! Mid-range and top of line MacBook Pros One rung up the MBP ladder is the 13-inch MacBook Pro with a 2.53 GHz processor, above which there are 15- and 17-inch models available with CPUs up to 3.06GHz. All MBP models have a 1066 MHz frontside bus, 3MB of shared L2 cache (as much as 6MB for the 15- and 17-inchers) and run applications faster than ever. When you choose to rent a MacBook Pro or iMac rental, you can be assured that you’re getting the state-of-the-art in desktops and notebooks. The basic graphics subsystem is a power-saving NVIDIA GeForce 9400M, offering integrated graphics processing for solid, everyday performance with long battery life – the best choice for an MBP to rent for “cruising” conventions and conferences. The 17-inch MBP and certain 15-inch models have the NVIDIA GeForce 9600M GT discrete graphics board, offering powerful performance for graphically demanding work. Powerful, colorful (and green) The MacBook Pro’s glossy LED-backlit widescreen display has 60 percent greater color gamut than previously, for richer and brighter colors. Everything you see – including the display itself – is spectacularly clear, with performance that is solid. With its seamless glass enclosure, this display is strong, durable, power efficient, mercury- and arsenic-free – and greener than ever. Every MacBook Pro has a large hard drive, up to 500 GB, or you can opt for a 128 or 256 GB solid-state drive (SSD). The MacBook Pro also supports up to 8 GB of high-speed RAM, has the iSight webcam and a microphone built in, and ups the wireless ante to 802.11n for even faster communications. There are two USB 2.0 ports (three on the 17-inch model), a FireWire 800 port for speedy peripherals and a Mini DisplayPort that can easily power the new Apple LED Cinema Display. Apple didn’t forget the entry-level MacBook laptop, either, giving it a unibody of its own (plastic, not aluminum), a new battery technology and a few other tweaks. Try MacBook rentals for an upcoming corporate event. Curious about the new Macs and what they can do for your company? Talk to one of CRE’s expert Account Executives today – send an e-mail, make a call, fill out a Quick Rental Quote form – and find out everything you need to know about the new Mac laptops. You can also read our round-up of the latest Mac desktop computers, as well as an overview of other new Apple technology. Cost-Effective Training Options from CRE RentalsDecember 10th, 2009With the pace of technological change seeming to accelerate all the time, how can SMBs (Small and Medium-sized Businesses) hope to stay current? It’s not just a matter of getting the latest equipment. You also have to keep your employees updated, trained and equipped. It’s not easy, but online education of various kinds may help you. There are companies that run well-structured, highly organized online schools, and you might want to look into these. However, there are also many low- and no-cost ways to keep your employees up to date. If you work in digital media, with audio and video applications like Final Cut or Vegas—on powerful quad- and eight-core desktop computers like the Mac Pro or an H-P XW 8400 workstation—then you already know how much time it takes to stay current.
Use it or lose it? Remember, too, that the software packages you’ve invested in usually come with tutorials, online help files, sample documents and other training aids. It may be that you are well covered for software training without knowing it. In that case, extend your horizons a bit and you will discover that there is as much, or more, business and marketing training available to help you grow and expand your company. It should go without saying that most companies need a strong, compelling and (hopefully) original Web presence or “online strategy” in this day and age. Check out these excellent online webinars and seminars featuring search engine marketing topics that will help your organization “conquer” search. Low-cost training/research station One of the lesser-advertised benefits of a computer rental is training and research. In SMBs, most computers (like their users) are dedicated to certain daily tasks that are interrupted at your peril. Renting a wifi-enabled tablet PC, laptop, or desktop from CRE will keep your own assets invested in ongoing work, and allow you to keep skills updated as you rotate your computer users through a new training workstation—outfitted with free lesson plans that you’ve just learned about. Fill out our Quick Rental Quote form now and our expert Account Executives will help you set up whatever you need to keep you on the cutting edge. Let the training begin! Mac Says “Farewell” to PowerPCNovember 17th, 2009Forget the press releases. Forget the keynote addresses. Forget the rumor mills. If you want to know what Apple’s plans are for supporting its Macintosh computers, read the “system requirements” on their new software releases. Within the last few months, Apple has released new versions of Final Cut, Logic Studio and its operating system, Mac OS X. All of them tell part of the story about Apple’s plans. Lets see what Apple’s OS software changes tell us about the company’s hardware strategy. Goodbye, PowerPC
Requirements for 10.5, now one “rev” (revision) behind state-of-the-art Snow Leopard 10.6, are increasingly common in today’s third-party Mac software releases. The need for the Intel CPUs that came to the Mac just a couple of years ago is not yet universal. However, the high-end functions for film and music, the types of work that creative pros do on a PowerMac G5 with Kona card rental, now depend on the hardware capabilities of Intel chips. The way forward Not every company replaces or upgrades equipment at the same rate. In addition, A/V pros, like those using AJA Io HD rentals, are known to hang on to hardware/software combinations that work “just right” for them, even when (as in the case of Mac’s OS 9) that combo workstation is out of date. The battle to save working OS 9 workstations is pretty much over, but battle lines are now forming to keep PowerPC Macs (G3, G4 and G5 chips) in the creative arsenal. For a company like CRE, with clients in all industries using all types of hardware and software, it is important to “meet them where they’re at” with the right tools. CRE stocks PowerPC Macs (primarily G5’s, with some G4 laptops) as well as the latest Intel machines. Whatever kind of project you need extra help with, from graphic-intense creative assignments and video post-processing to PowerPoint presentations and Flash animations, CRE can match your PC and/or Mac configurations to get you the right tools to finish the job. Fill out the Quick Rental Quote form now and expect a swift, problem-solving reply from our experienced Sales team. Blazing New Trails with Both Macs and PCsOctober 30th, 2009We are truly living in a virtual world now. Many of the best new ideas in computing and communications are technologies that transport your voice, your face, and your mouse, keyboard and touch-tone commands through cyberspace into someone else’s computer or other device. It’s all about “connectivity with control,” at least for this news cycle. PC remote control If you need help on your computer, it is now possible for someone at a remote location to log right onto your computer with you and even take control of your system. This is not some advanced, expensive add-on technology. It’s built right into Mac OS X’s iChat application, and is easily done in Windows Vista and the new Windows 7, as well. This could completely change how your company maintains its PCs. Remote operators can log on to corporate workstations to perform a remote computer repair and/or ongoing maintenance—for PCs across the hall or across the country. You can also train remote employees by taking control of their screens and showing them what to do. If you want to test all of these capabilities without interrupting any ongoing work flow, consider renting iMacs from CRE. The iMac runs both Mac OS X and Windows, so you can test all the different setups and combinations. Telephonic control Let’s say you’ve decided to host your own Web site and/or a company intranet. Imagine being on the road and remotely monitoring CPU, memory, disks, uptime, load averages and more, using only your iPhone. More Apple talk New York Times Executive Editor Bill Keller may have inadvertently disclosed Apple’s long-rumored tablet computer device as he was speaking to his paper’s digital media group last week. Keller was discussing his hopes of delivering the news via an assortment of online media when he said, “I’m hoping we can get the newsroom more actively involved in the challenge of delivering our best journalism in the form of Times Reader, iPhone apps, WAP, or the impending Apple Slate…” Harvard’s Nieman Journalism Lab posted a video and transcript of Keller’s talk. Online pundits and rumormongers pounced on the errant statement as a case of “Nerdian slip” (with apologies to Freud). The Times has allegedly met with Apple executives about the future of digital media and many have guessed that such discussions touched on the possibility of delivering content to an e-reader-like device from Apple. With sales of its desktops and laptops making records every quarter, some still question whether Apple would cannibalize its own business with a netbook or tablet, even one that “thinks different.” Interested in renting a PC or Mac? Request Rental Quote today. Making Hit Movies With MacsSeptember 1st, 2009What we now know as Apple Final Cut Pro, now in version 7 while the Studio package is in version 2, was actually created by Macromedia. That’s the company that took over the venerable FreeHand vector drawing program way back when, and also brought Dreamweaver (née GoLive), Flash and a few other goodies along when Adobe absorbed them in 2005. Long story short, Macromedia brought a beta version of a program called KeyGrip to the National Association of Broadcasters convention in 1998 (NAB1998) but found no takers. In somewhat of a strategic move, Apple bought up the KeyGrip code and the team that birthed it, added Firewire and DV support, continued developing the product and released it at NAB1999 as Final Cut Pro (FCP). Meanwhile, its old code and low optimization took Adobe Premiere’s Mac market share steadily downward, to the point that Premiere Pro became a Windows-only product at about the turn of the millennium. Starting then, however, FCP began making serious inroads into the Hollywood movie scene, and by 2007 it had just about half (49%) of the domestic professional editing market, compared to 22% for Avid. It began with a teen flick Demonstrating the power and potential of a consumer (more like “prosumer”) product, the teen movie Rules of Attraction was edited on a beta release of FCP3 in 2001. This made the film’s director, Roger Avary, something of an unofficial spokesman for Apple’s editing software, which caused a few industry pros—editors, directors of photography, directors, producers—to take notice. The entertainment world as a whole then noticed, and FCP won an Emmy in 2002 for its “impact on the television industry.”
Gaining momentum still There is no doubt that FCP’s involvement in the production of the 2008 Brad Pitt hit, The Curious Case of Benjamin Button, sent a powerful “get on board” message to filmmakers still undecided about the software. The movie led the year’s Oscar nominations with a baker’s dozen (13, remember?) and was noteworthy for the excellent look and seamless special effects. Renting CRE’s Mac Pro with FCP gets you the same power that brought a bucket of Oscar noms to this well-regarded film. Even before Benjamin Button, however, a long list of first-rate films attested to the growing power and popularity of Apple’s editing package (see Mac Movies List, below), including multiple Oscar-winner Cold Mountain, Clint Eastwood’s Letters from Iwo Jima and the Best Movie of 2008, No Country for Old Men. Big help for small films It’s not only big studios and bankable stars that benefit from the Mac’s creative muscle. Able Edwards, made in 2004 by director Graham Robertson and producer Steve Soderbergh, was shot on a small Hollywood green-screen stage in 15 days on a $30,000 budget. It was edited on a single PowerMac G4 with a mere 2GB of RAM, using FCP alongside Maya, QuickTime and Adobe Photoshop. Five years later, the iMacs that CRE rents have many times the power of that G4, so a low-cost rental can put you in the race for Oscar gold—assuming you have a great script, a talented cast and a distribution deal (YouTube may do in a pinch). As far as a “movie on a shoestring” story, there’s an even better one. Johnatan Caouette made his a 2003 documentary film, Tarnation, on an iMac for a final budget of $281. If you think that’s impressive, he didn’t even use FCP, he did it all with iMovie. Incredibly, the distributor spent over 1,400 times more (nearly $400,000) promoting the flick and bringing it to theaters. Caouette didn’t even have an external hard drive for storage, much less a RAID array like CRE rents, and dealt with iMovie’s limitations by producing 15 minutes of the film at a time. He would then dump each segment onto his Hi-8 tape master, delete it from the iMac and start up on the next piece. Where there’s a will, there’s a way—but where there’s a Mac, it’ll save the day. If you are thinking of giving Universal and Paramount some competition, and need a little extra post-production prowess, CRE is here with the right solutions. One of our specialties is supporting animators, editors and special effect pros in the entertainment industry, so contact us by filling out the CRE Quick Quote Rental Form , calling us toll-free at (877) 266-7725 or sending an e-mail for a quick, courteous and knowledgeable response. - – - – - – - – - - Major films edited with FCP: Black Snake Moan Hollywood Early Adopters Push the Digital EnvelopeAugust 25th, 2009Just about everyone except government bureaucrats has learned that decentralizing operations, facing stiff competition and staying up to speed with new technology makes you more efficient. Being more efficient in business, of course, leads to profitability, which translates to “staying in business.” CRE stays in business, of course, by helping other people get their own business done faster and better. Whether it’s setting you up with a Mackie 16 Channel mixer for your annual meeting, or producing that entire corporate event for you, we’re here with solutions. Hollywood, being a pretty cutthroat business environment, is always seeking the better, faster, more efficient and effective solutions. In fact, the town is a veritable living laboratory of experimentation and progress. From the biggest board rooms to the lowest-rent lofts, the entertainment industry is full of technology early adopters, “idea people” and non-stop dreamers leveraging the newest tech to make the latest Shrek. Plenty of production pros rent Kona-card video-editing workstations from CRE when they need some extra muscle for a big project, while marketing mavens use our Audience Response Systems for focus groups and film feedback. Below you will meet three people who are in the Movie Biz Tech Vanguard, which we would consider abbreviating MBTV except that Monsignor Bonner TV, a club at Monsignor Bonner High School in Drexel Hill, PA, already has that acronym. Anyway, let’s meet a few members of the Hollywood tech elite. Steven Soderbergh, Director Since dropping out of college and making sex, lies and videotape, Steven Soderbergh Kevin Tsujihara, President, Warner Bros. Home Entertainment Group No one used to think of the big, old-line film studios as being early adopters, but one studio has been out front in recognizing the huge upside of DVDs and other digital delights. It’s Warner Bros. Robert Rodriguez, Director Hollywood has really taken to Robert Rodriguez’s “new movie math.” For his first film in 1993, El Mariachi, he took $7,000, added a digital camera and came up with a total of over two million bucks in box office. Since then, he has made Desperado, the Spy Kids trilogy and Sin City, as well as the two-part Grindhouse with his pal, Quentin Tarantino. His cumulative box office over about 16 years totals $600 million or so. A real digital dynamo, Besides these high-profile professionals, there are thousands of artists, writers, designers, animators and even accountants using digital technology to keep the movie biz humming. If you’re an entertainment industry pro, and you need some extra processing power for your latest gig, complete the quick one-click rental quote form from CRE, call us toll-free at (877) 266-7725 or send an e-mail for a quick, comprehensive response. |








For your other employees, perhaps working with continuously upgraded software like office applications and operating systems, you can save money by locating some
Rather than making a broad announcement, Apple has quietly noted in the system requirements that its flagship audiovisual applications, Final Cut Pro and Logic Studio, need an
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has won awards while establishing himself as one of film’s frontline innovators. In 2005—eons ago in “tech time”—he shot
Now that the DVD cash cow is drying up, Warner has chosen Kevin Tsujihara to lead it into the next Land of Milk and Money. Tsujihara was promoted in 2007 to head video on demand, wireless, online operations, games, antipiracy initiatives and other leading-edge matters. Now president of all home entertainment operations, Tsujihara is mixing it up big-time by using state-of-the-art in-house digital departments as well as small specialty firms like
Rodriguez lives in Austin, TX, relies on broadband to stay in touch with creative folks around the country (including “the suits” in Tinseltown) and has helped convince Tarantino, once a “celluloid purist,” of the wonders of digital technology. Rodriguez is a known