In the fourth part of this series on event apps, we’ll discuss the foundation of wayfinding. Your event attendees are guests, many of whom are new to your conference, meeting, or trade show venue. From the moment your attendees leave their home or office, your event app should be in place—showing them the path directly to your registration desk.
Hopefully, your event app has been live and active FAR before your event occurs. If so, you’re in the position to help guide your attendees as they make their own travel and accommodation plans. Consider building the following local and regional information into your app, providing extra convenience and allowing your guests to build a better overall experience:
Detailed hotel options with easy reservations
Local restaurant choices
Supplemental services such as dry cleaning, printing, and office supplies
Shopping for recreation or last minute personal items
Local attractions for after hours, sight-seeing, or places of interest
Local airports, travel, and flight information
As soon as your guests reach the venue, they should receive detailed on-sight navigation information, such as highly interactive venue or trade show floor maps. These maps should have searching and zooming capabilities, links for speaker profiles and exhibitor pages—helping your attendees navigate the venue itself and obtain the services and sessions that they need. Your interactive maps can contain any or all of the following options:
Interactive floor plans
Registration location and information
Location and scheduling for sessions
Searching, zooming, and printing
Explore the full potential of interactive show mapping with these two services:
MapYourShow – The interactive floor plan and integrated directory are the meat and potatoes of this event mapping service—assisting you with management, sponsorships, floor plan creation, exhibition, and attendance.
ExpoRep – Beginning with your map, this service rebuilds it using their software—creating an interactive map from nearly any file type. They add your branding, provide training, and offer tools to manage inventory. Their maps provide access to full exhibitor profiles, searching, booth types, availability, registration, and sponsors. They can also include documents or additional relevant links, such as exhibitor contracts and important show information.
Stay tuned to this series! Next week—“How to Succeed with Event Apps—Part Five: Organization.”
Business and corporate events are designed with ONE objective in mind—to make connections with other people. Certainly, technology is quickly becoming King of events, but all the banners and lights—bells and whistles—are designed to draw the attention of individual humans that represent opportunities for you and your business. With this simple, obvious goal in mind, Part 6 of “There’s an App for It” focuses on the Apps that can keep you connected with the people that are most important to your business goals.
As an Event Planner, you’re used to burning both ends of the connection candle—you’re always helping to facilitate connections between your attendees, while you’re simultaneously (and—hopefully—invisibly) working the connections between your staff members and volunteers.
Connecting with Staff and Volunteers during an Event
Hey Tell – this free, fun, convenient App converts your smartphone into a combination walkie-talkie/instant voice messaging service with geo-location benefits! There’s no contract needed for this service. Since Hey Tell sends instant voice messages, it allows busy Event Planners to skip the work of texting. Furthermore, it allows messages to be sent to specific individuals—an advantage over traditional walkie-talkies!
Connecting Business Cards at First Sight
We return to Evernote for their organizational superpowers. Evernote works with your smartphone to instantly capture business cards using the Business Card Camera. After the App is downloaded, capturing a business card is as easy as “tap and slide.” The camera itself will hunt for the card, pull off the information and store it instantly in your contacts. With one additional click it can send a follow-up email to your new contact. It will even connect that information to a LinkedIn profile, giving you access to additional background information that can really solidify a personal connection!
As an Event Planner, Evernote’s Business Card Camera can help you help either yourself OR your guests. Certainly, this is an enormous advantage for business representatives, buyers, headhunters and more. However, as an Event Coordinator, the Business Card Camera is another quick and easy way for you to store the vital information you need on the vendors that are supplying your needs on the floor. Let Evernote keep track of your caterers, AV rental specialists, hotel managers, florists, animal-wranglers, and the seamstress for the band.
Just in case you thought we were done with singing the praises of Evernote, we’d like to SURPRISE you with Evernote Hello. This App is so simple and yet so revolutionary—most especially for insiders in the Event Industry. Evernote Hello is nothing more . . . and nothing less . . . than a way of keeping track of all the personal anecdotes and relevant information about the fascinating people that you meet in this amazing line of business!
Often in our media-soaked culture, we confront the chicken-and-egg conundrum, as we encounter things—in books, movies, etc.—that eerily foretell later events and inventions. Or maybe not. For example: Which came first, the Army’s first sketches of laser guns or Star Trek phasers? And doesn’t Dr. McCoy’s Tricorder look just like our iPad rental? Truth be told, Star Trek creator Gene Roddenberry built a complete alternative reality that we still seem to be decorating with his ’60s visions.
At least half the computer rental inventory on Earth has slots for flash memory like SDHC, which looks awfully like the “data card” that Mr. Spock or Bones would stick in a blinking console from time to time. Happily, the Star Trek fashion styles never caught on, but the same visionary spirit has contributed to the evolution of high-powered production and post tools like render farms, as well as computers, tablets, smart devices of all kinds, and robots—Army robots, no less. Sci-fi defense research continues apace, and here are your first two examples.
Cargo Robots – Army Style
Cargo robots are modern, high-tech versions of pack mules. In fact, they are already in use commercially, and the latest military model has proven quite stable with four powered legs that outperform treads or wheels over difficult terrain. At 4 mph, they can walk all day carrying 340 lbs. and managing 35-degree slopes.
Data coming from ground/leg/joint monitors, laser gyroscopes, and “stereo vision capture” are all routed to an onboard computer, which keeps the robot balanced and on course. Soldiers can program and control the robot via wireless, conceivably from a smartphone or MacBook Pro. As the military advances in this direction, robots start benefiting from economies of scale and prices start dropping in the commercial sector.
Laser Guns – Navy Style
Laser guns (cannon, specifically) are apparently in use already by the U.S. Navy. The R&D continues, but SSLs (or Solid State Lasers) are already providing short-range defense with super-powered pulses or focused beams that have a current range of four miles. The system is incredibly accurate, tracks flying objects (identified or not) regardless of evasive measures or maneuvers, and can hit targets going some 300 mph. It is a perfect defense against suicide boats, anti-ship missiles, weaponized drones, and other airborne threats.
Our Sci-fi Technology Rentals
Though we are not in the business of offering sci-fi defense solutions, we are suited to get your production office or post-production project set-up with technology rentals you need to get the job done. Contact us at (877) 266-7725 to learn more about our products and services.