Year’s end is neither an end nor a beginning but a going on, with all the wisdom that experience can instill in us.

~Hal Borland

Wishing you and yours a Happy New Year!

Your friends at

“Be filled with the wonder, Be touched by the peace . . .

Believe in the miracle. ”

Happy Holidays from your friends at

Hooray For Thanksgiving

It’s Thanksgiving dinner;
Let’s not be late;
There’s lots of good food,
So fill up your plate.
With pie at the end,
It can’t be beat;
Hooray for Thanksgiving,
There’s so much to eat!
By Karl Fuchs

Wishing you and yours a Happy Thanksgiving.

Your Friends at

Scouting locations and lighting needs

When movie makers scout locations, they check more than just “look and feel,” and immediately assess the place, inside or out, in terms of lighting. This is what light meters are for – a great all-purpose tool for checking light levels, and assisting in developing lighting setup plans.

Depending on the meeting type – screen presentation or speech, a dais up front or a podium – you will set up lights in a particular way. If you can’t hang lights from the ceiling to illuminate a podium, you can use freestanding spots from the sides. If the focus of the audience is a presentation on a large-screen,  then you would keep that area dim and perhaps throw a small spotlight on the speaker.

Interactivity needs light

If you are using an Audience Response System rentals, your challenge is to keep lights low enough not to interfere with the screen image, and high enough for people to see their handheld response devices. This can be accomplished, somewhat counterintuitively, with more, not fewer, lights. With sideline lights every few rows, keep the rear lights a bit higher than the middle ones, the middle ones a bit brighter than the near-front ones and create a “lighting gradation” to achieve your goal.

Alternatively, you can use an indirect approach, such as illuminating the room walls with bottom-up spots, even colored ones (choice of color matters). All of these maneuvers, of course, will depend on what the built-in room lighting offers, but if they are not “dimmable,” it is better to leave them out of the equation entirely.

Speaking of control…

Today’s lighting components, from ceiling-mounted spots to colored ones on stands, all connect to central control panels that can also run the audiovisual equipment – including a  high lumen projector rental if you need one.

The basic lesson is that more lights means more control, and greater flexibility in directionality, brightness, color and other variables. You don’t have to believe in Feng Shui to know that such room characteristics as size, paint and carpet color, seating arrangements and ceiling height affect your lighting plan – and mood, too.

Our expert Account Executives can put you in a good mood by helping you put together a great meeting, so give a call, send an e-mail or fill out the Quick Rental Quote right now. CRE is in the solutions business, and we have one for you, too.

Good lighting gives presenters a more dramatic, more impressive stage presence, and also ensures that video or film recordings are clear and usable. Armed with a PowerMac G5 with Kona card rental from CRE, an artist could adjust lighting and contrast “in post,” but you always want to capture the best possible original image.

Different strobes for different folks

There are many leading specialty lighting makers offering a world of lighting products for every situation. Event lighting can include fluorescent, incandescent, strobe and LED lights, and are available in banks, spots, tubes and other shapes, in all sizes and wattages. No matter what type of lighting you need, there is a light that will meet your needs.

For large meeting halls or dinner events, theater-style lighting adds color and drama to the atmosphere, and can transform “the usual thing” into something truly memorable. Many of the new, smaller, integrated systems can be controlled by computers available to rent from CRE.

Let there be light

Consider these basic lighting tips as you plan your next event:

• Color is proven to influence audience mood, and it’s fascinating how it works, so do a little research before your next big meeting.
• Different colors and textures can attract or redirect people’s attention.
• You can project graphics across the stage or wall using gobos, etched disks inside the light fixtures.
• Make sure presenters suffer no distracting facial shadows. Do a dry run.
• Stage “washes” keep presenters well lit as they walk the stage
• Follow spots will pick out award winners or notables from an audience.
• Powerful psychological effects can be achieved by lighting the entire room.
• New, “intelligent lighting” can be programmed to sweep the room, create effects and change colors.

In Part 2, we will show how to set up lighting for a press conference or presentation in a mid-size room (think conference breakout or company meeting). In the meantime, if you’re planning an annual shareholder meeting or exhibiting at a trade show, CRE is the one-stop shop. Our experts can help you with everything from lighting to computers, audience response system rentals to kiosks– just request a Quick Rental Quote today. We can definitely throw some light on the subject for you.