In “Web Design Tips Part 1,” we talked about communicating clearly with both words and images, helping your site visitors find things and employing common sense. Those of you working in both print and Web publishing know the importance of getting the colors right, too, so CRE also has advanced color laser printers for rent. Don’t take your site online without getting good color proofs of your work, and learning how to calibrate your “device chain”—computer, monitor, printer—with “Web safe” colors.
Again, you can’t just push a button and get great art automatically (no, not even on a Macintosh). You will need to study up a bit or hire some professional help. You may not realize it, but many modern desktops and laptops support two monitors right out of the box, so you should really consider one of CRE’s LCD monitor rentals to get a large-format, color-accurate view of your site for you (or your professional assistant) to work with.
Part 1 had 10 tips. As promised, Part 2 has 15 more great tips (11 through 25) to help you create and host an effective Web site.
11. Blinking or “Times Square scrolling” text displays are completely passé, and hard to read, too.
12. Keep your navigation options easy to spot, right out in the open—and not hidden in a lot of drop-down menus.
13. Since it is faster and much more reliable, use text links for navigation.
14. Settle on a single, consistent navigation scheme. Keep it simple.
15. Don’t use “beginner” or “online interactive” Web site makers. They can be buggy, and won’t deliver consistent, standardized code. HTML is a “markup language,” after all, so the language should be understandable to all browsers…
16. …because your Web site needs to work with all popular browsers, on all platforms.
17. Always insert anchor text on links so visitors know where they’re headed, and so you get the SEO benefits.
18. If you “cloak” links and keep the user from seeing where they’re pointed, you (and your company and your site) can lose credibility.
19. Considering the spread of “popup blocking,” just forget the popup windows. Really.
20. If a link takes visitors to a PDF file, tell them so. Safari and a few other browsers will handle them internally, and well, but others will force Adobe Reader to launch.
21. Do not require people to register for your site unless it is absolutely necessary, such as for a company or legal purposes. People are hesitant to hassle with it.
22. Never—that’s “never, ever”—subscribe site visitors or e-mail correspondents without their consent. If they receive something they didn’t ask for, you’re a spammer.
23. Don’t make new browser windows open, or move or resize existing ones. Control should remain with users. That’s where it belongs.
24. Never link to blacklisted or questionable Web sites. Google, Yahoo, AOL and other large portals are getting very strict about this.
25. Ensure that visitors can search your whole Web site. Make it easy for people to find the information that they want.
Whatever business you are in, CRE has the technology you need to keep forging ahead, flattening out those bumps in the road and empowering you to meet all challenges. Whether you need our ”render farm toolbox” that includes the high-performance graphics capabilities of the 8-core Mac Pro rental, an additional 16 gig of RAM and 23″ Apple Cinema Display, or a dozen laptops for a marketing meeting, CRE has you covered. Our experience Account Executives know how to get you just the right solutions, so call, write an e-mail or fill out the Quick Rental Quote form right away for a swift, courteous reply.