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November 3rd, 2011

Some Information Age pundits think that PC and Mac users are innately different kinds of individuals. A 2009 study resulted in some intriguing findings, shedding light on the characteristics of the two main (self-selected) groups of computer users. The differences go far beyond a predisposition toward a certain computer or operating system (OS). So, what are the differences between “Macsters” and “PC people,” and do they matter?

PC vs Mac

Some major findings

• PC users like well-defined, structured jobs. Mac users like flexible, fluid ones.

• PC users consider “works of art” to be paintings of people or nature. Mac users choose objects or architecture, and consider the award-winning designs of the iMac and other Apple computers “good art,” too.

• PC users think “There’s Something About Mary” is a good comedy. Mac users like “Little Miss Sunshine.”

• PC users consider themselves rational and are oriented toward numbers. Mac users are intuitive, conceptual and geared toward words and images – among the reasons that iPad rental has the new, icon-based iOS.

• PC users typically buy clothes at department or discount stores. Mac users like unique/boutique shops.

PC people: Genetic or tribal?

Some of these differences may arise from the nature of Microsoft’s and Apple’s founders, Bill Gates and Steve Jobs. Gates was a child prodigy, scored 1590 on his SATs and went to Harvard University (but dropped out). Jobs wasn’t a brainy type, as Steve Wozniak had that role, but his marketing genius and design sense – from the looks of the original Bondi Blue iMac to the uniquely efficient interior of the potent Mac Pro – account for a huge part of Apple’s success.

Many PC users originally came from a programming background, and PC users still tend to be more down-to-earth if a bit “tribal” or insular. Whether using a standard desktop PC or an all-in-one multitouch display PC, they prefer function over form, like to get the job done and don’t need flash or gimmickry. Practicality reigns in their choice of such things as cars and clothes, too, and the Windows 7 “I’m a PC” commercials suggest a certain ordinariness that some find reassuring.

Mac folks: Just different?

One of Apple’s longtime slogans, “Think different,” urged Mac users to avoid conformity and be themselves. They are more attentive to modern art, independent films and whatever helps them express their unique identities, which are nicely displayed in a Hunch.com infographic.

If Apple continues its mainstream growth, but doesn’t give its loyal customers the feeling of individuality that they want, then all bets are off. On the other hand, CRE is a sure bet. We’re experts in everything from trade show conventional rentals to high-end post-production computer gear. One call (or e-mail) puts an experienced Account Executive on the job for you, or you can use the Quick Rental Quote form if you know what you need. PC or Mac — we’re ready with the right solution, right now!

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