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July 21st, 2011

It has already been an exciting week, as Apple released its long-awaited upgrade, OS X 10.7 (Lion). We will give you that story in an upcoming blog, because there are some very exciting things happening “on the PC side.”

Solid state control

Wave of PC AdvancesSolid State Drives (SSDs) are increasing in size while decreasing in price. The secret to their speed is the “drive controller,” the best of which is made by SandForce. They sell controllers and “SSD Toolbox” firmware kits to manufacturers who then supply SSDs to computer makers like HP and Dell.  SSDs are mainstream enough now that CRE could install them in a variety of computer rentals depending on customer need. One day all drives will be solid state (but don’t hold your breath, we’re talking years not months).

USB is up to 3

The Universal Serial Bus (USB) debuted in the mid-1990s and quickly lived up to the first letter in its acronym, connecting computers to everything from printers to external drives. About seven times faster than USB 2.0, USB 3.0 is fast, but is not as fast as the Thunderbolt technology on the new MacBook Pro rentals. Apple is not planning to add USB 3.0 to its models any time soon, and even Intel is favoring other technologies.

DDR4 memory chips

Everything from laptop rentals to Mac Pros pumping out video will work faster now. Developed by Samsung Electronics with a 30nm class process, the new DDR4 memory draws lower voltage (1.2v) than existing DDR3 chips (1.35v and 1.5v). Like new car engines that get more power with less gas, the lower-power DDR4 memory will run at up to 3.2Gbps, versus 1.6Gbps for DDR3.

New brainpower, too

“Bulldozer” is the code name for the new CPUs coming soon from Advanced Micro Devices (AMD). The chips will have 8 cores, and are said to be as much as 50 percent faster than the top-of-the-line Core i7 4-core CPU from Intel. Folks who can get their work done on tablet PC rentals don’t need this much power, but post-production pros using potent Mac Pro rentals and doing sample-accurate work (you know who you are) need all they can get.

Staying abreast of all the changes in technology is tough. At CRE, we specialize in technology so you don’t have to – and we can make it all understandable for you if that’s what you need. A simple call or e-mail is all it takes to connect with an experienced Account Executive whose sole focus will be solving your problems and giving you options. If you know what you need already, save time with our handy Quick Rental Quote form.

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