Your attendees have stepped through the door with your event app guiding them along their route. Now that they’ve arrived, they’re ready to begin information sharing and networking—the reasons they came to the event. However, a trade show, exposition, conference, or meeting is a whirlwind of activity and information. A well-designed event app helps event attendees organize all of the information and potential of a business event.
After maps and wayfinding, the next stage of organization for your event app should revolve around the agenda and scheduling. Your attendees may be asking themselves the following questions that your event app can answer:
Which speakers are most exciting?
Which breakout sessions would I find most helpful?
Which exhibitors are most relevant to me?
You event app should have a searchable agenda with detailed information on the meetings, speakers, presentations, demonstrations, sessions, and exhibitors. Attendees should be able to:
easily search through opportunities
select the options that interest them the most
quickly access exhibitor and speaker pages that help them decide which sessions to attend
move information on that session into their personal schedule
receive reminders and wayfinding information specific to their selections
access session presentation slides, speaker notes, and documents related to the sessions
For additional organizational support, your app can provide:
Documents and abstracts – if the goal of any business event is to facilitate networking and information-sharing, then your app should allow attendees to easily gather the materials they need on the sessions they’ve attended. Activate document viewing and sharing.
Virtual literature – promotional pamphlets and light informational reading can be presented and distributed through connections on the app for speakers, sessions, services and exhibitors.
Notes and note taking – present note taking and voice recording options that allow attendees to capture important ideas or comments on sessions they attend.
To-Do lists – allow list-making to help attendees accomplish their goals.
Personal online briefcase – this service allows attendees quick and easy access to the relevant information that they would like to distribute about themselves and their business.
Registration, check-ins and ticketing – from event registration to session check-ins, your event app needs to gather attendee information and collect data on floor tracking. Use your app to facilitate this detail for attendees so that you can provide detailed data for your clients.
Reservations – room booking and sponsored suite reservations are an excellent additional service.
Table arrangements – make this step easier on yourself, your staff, and your guests. Let everyone know where they “stand” with seating.
Translation services – a quick translation service or multiple language app may be useful depending on your industry and event location.
Multiple events – if you’re lucky enough to have regular events and repeat visitors, your app should immediately connect them with information about your events—past, present, and future.
Lead retrieval – for both attendees and exhibitors, gathering information on potential business leads is critical!
Stay tuned to this series! Next week—“How to Succeed with Event Apps—Part Six: Social Networking.”
CRE has Event Production Technology and the latest hardware to support your business event. Whether you need iPads rentals, Charging Stations or Interactive Kiosks, give us a call today! 877-266-7725