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October 4th, 2011

When you develop marketing strategies for events – the trade shows where you’re exhibiting, the presentations or company conferences you put on – you always need to pause, consider the current “best practices” and adapt them to your message. Then, too, there are always new technologies popping up to assist your marketing efforts. Don’t get caught up in the “new toy” excitement, though. Yes, those iPad rentals are very cool, but what’s even cooler is that they’re powerful tools for promotion. Let’s get up to speed with the latest new technologies and strategies for marketing events.

Social sales

Social Media

Social media is where strategy meets new technology head on. While some marketing experts always capitalize it (“Social Media” seems so much more important) and act as if it’s the only technology you need, it is but a part. Not only that, but certain parts of social media may be more valuable than others – like the parts you don’t write, such as positive comments on your blog. Use them in your marketing materials, splash them on our eye-catching plasma rentals at your booth and “re-tweet” any that come from Twitter.

Speaking of Twitter, it is great for strategic marketing campaigns and lead generation, too. In fact, you want to combine/leverage all of your communication channels to build better relationships with customers, stakeholders and the media. The quickest way to get a handle on all this may be to take a gander at successful competitors. Early adopters (and bigger firms) can blaze the way for you, while saving you from costly errors.

Don’t forget that you have a legion of experts to assist you – your customers. You should poll them on an ongoing basis – even use Audience Response System rentals at one show to get ideas for the next one. Customers will let you know (right away!) if you need to optimize your shopping cart, tweak your service model or make other improvements. Listen to them. They’re your “partners in commerce.”

Quick codebusters

The Postal Service plans to use QR Codes and other high-tech tools, so why don’t you? You can easily create your own QR Codes with low- and no-cost applications. These codes are among the most effective ways to engage customers, as they are easy to scan with webcam-equipped laptop rentals or smart phones.

Richly relevant

Video animation and “rich media” can draw people into your exhibit area, as well. LCD touchscreen monitor rentals fairly beg to be touched and used, and exhibits are only one place they shine. You can use them for customer service training, too, to improve sales results and efficiencies.

Fact is, CRE has many ways to help you improve sales results and efficiencies. Our high-tech rentals support you on-site with your workflow, while our expertise with event production services supports you off-site with trade shows and conferences. One call or e-mail (or a few clicks on our Quick Rental Quote page) gets the ball rolling!

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