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July 8th, 2010

CRE Rentals' Commitment to Green“Going green” has been promoted as responsible corporate behavior, and it is. The new model for going green, however, focuses on its ability to save money as well as resources, and you get the added benefit of the good press this can bring your firm. For convention planners, exhibitors, host facilities and all kinds of vendors, highlighted are five green, moneysaving ideas:

1. Deploy lightweight booths
2. Minimize paper, maximize wireless
3. Coordinate transportation
4. Review food service
5. Cultivate a green mindset

1. Deploy lightweight booths

You certainly don’t need to gut your marketing budget because of a recessionary economy, and it’s not wise, anyway. A new generation of lightweight booth designs can save you a bundle in shipping (and associated fuel costs and carbon footprints). New wrinkle-resistant fabrics, or plastics made from over 80% recycled material, are stretched over recyclable aluminum frames, allowing different panels to be swapped in and out to create unique looks at various events. New retractable banner stands take the same approach, and are easy to set up, recyclable and all of 10-15 pounds in weight.

2. Minimize paper, maximize wireless

Literally tons of paper are used for meetings and conferences so much that even state agencies (like the State of Virginia) are getting involved by certifying convention centers as “green.”  The overriding goal is to minimize paper use as much as possible, by making online registration the preferred method for signing up, and delivering program materials via PDF downloads and other eco-friendly means. Convention centers are rapidly deploying wireless networks to capture more business, and exhibitors of all sizes are prepared to distribute even post-conference materials by download rather than in printed form.

3. Coordinate transportation

Even when a conference is held in a single location, attendees should be encouraged to carpool, walk and use alternatives to single-passenger cars. Exhibitors who use CRE for convention rentals do not have to transport any equipment to the site, as CRE can take care of delivery, setup and breakdown in most cities. Conference managers may be able to strike a deal with local public transportation agencies for discounted passes, and simply providing rate and fare information has been shown to increase the use of public transportation and cooperative carpools by conference participants.

4. Review food services

If food preparation is part of the plan, reusable dishes, flatware and glassware should be considered in place of disposables, as the American Chemical Society included in the municipal plan it did for Boston. Unserved food portions are often overlooked in planning, and last-minute notions of distributing them to food banks or missions will not pass muster with most municipal, county and state food handling laws. Check on food-handling regulations, federal and state, and remember that unserved portions must be kept separate from food waste.

5. Cultivate a green mindset

Conference participants, from presenters to exhibitors, should all be encouraged to cultivate an attitude supporting reduced waste and increased recycling. Green events do not happen automatically, but through careful planning and the cultivation of a take-charge, can-do mindset. You are doing the right thing ecologically and, even better, you are saving some green while you’re acting green. CRE can help, since we are convention experts as well as the premier source for the computer rentals, large monitors, audio-visual equipment and plasma rentals that will make your exhibit a success. Call, send an e-mail or fill out a Quick Rental Quote form and an experienced Account Executive will be on the job for you right away.

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