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November 1st, 2011

Hollywood: Greenest of Them All?Hollywood has been “talking the green talk” in movies and TV shows for some 30 years now, promoting sustainability, energy savings and green ideals like CRE’s all the while. Like any other group of people, of course, not all of them practiced what they preached, and critics still claim that Hollywood productions are plagued with waste and overspending.

With today’s economic challenges, cutting waste by going green is a perfect strategy for a Hollywood that already drives Priuses, eats granola, recycles and loves Apple’s iMac (because it’s green and insanely great). By adopting sustainable production techniques and rejecting waste and excess, is Hollywood now becoming the greenest of them all?

Hollywood Greens get organized

The Environmental Media Association (EMA) started its Green Seal program in 2003. EMA’s president, Debbie Levin, called on some of her board members – actors Wendy Malick and Ed Begley, Jr., producer Bill Gerber, Fox chief Kevin Reilly and others – to come up with energy-saving, waste-reducing ideas that would do some good “without driving the crews crazy.” They did so, establishing a comprehensive EMA best practices guide that continues to evolve to this day.

The EMA guide essentially walks production crews through a detailed process of “greening” their shows, covering everything from set construction to computerized reporting. As experts in post-production, computers, audiovisual equipment rentals and event production services, CRE knows that part of the “green solution” is energy-saving technology. Another important part, of course, is how you use it.

Wide-ranging changes

The general goal of “going green” means cutting inefficiencies, reducing waste and designing sustainable systems, and Hollywood set managers started making changes. Every department and every production step was up for greening – post-production, too, where the efficient use of render farms saves time and money (especially if you rent render farm). Some changes were obvious, some were subtle, but they showed a comprehensive approach that still continues:

  • Construction chiefs are now sourcing sustainably-harvested lumber and using alternative power sources where possible.
  • Shooting scripts use many reams of paper and are typically sent via messenger to sets on a daily basis, but tablet PC rentals are just one of the paperless solutions to this distribution challenge.
  • From actors to electricians, everyone’s drinking bottled water on set, so installing water filtration systems for people with reusable containers is a no-brainer.
  • “Craft services” (food providers) produce huge amounts of garbage that is compostable (perishable foods) and other trash that should be compostable paper (plates, cups) but are typically plastic and Styrofoam. Our iPad rental can be outfitted with apps showing you how to calculate the quantities, order the compostable supplies and add the resulting waste to your compost heap.

Apple’s ever-greener Mac Pro features the latest, greatest, greenest technology yet, with similar energy-saving changes showing up in PC desktop computer rental inventory. One call or e-mail – or a few clicks on our Quick Rental Quote page – will put an expert Account Executive on the job for you, crafting the perfect “green” solution for your unique challenges.

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