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September 29th, 2011

Yankee Group analysts estimate that Apple Stores earn about $5,000 per square foot, surpassing even Tiffany’s $2,700 figure. Among the reasons for their success? The stores are totally “touchy feely.” Touchscreens abound while self-paced intros and other multimedia programming pull buyers ever deeper into the “Apple Universe.”

At your next trade show or conference, you too can engage customers with touch technology. Whether you equip your trade show booth with an LCD touchscreen monitor rental, or use one in combination with ipads or tablets, the hands-on approach is a winner with customers everywhere.

multitouch display PC

Why use touch technology?

Visitors to your trade show booth will be (a) people you invited or (b) passersby motivated to stop. They need some sort of business solution, and your product or service may be it. How do you engage them?

Set up your touch-enabled devices so that you can capture trade show prospects with a plasma display rental running an animated invitation or video. Or, showcase touch-to-learn presentations, sales collateral materials or technical papers installed on iPad rental, tablets or touch-enabled monitors.

It is easy enough to connect a Mac Pro to touchscreen monitors, but what if your product is PC software, what do you do? CRE has an all-in-one multitouch display PC that is perfect for you. And don’t forget, if you have a tangible product (or an intangible, like software, in a tangible box), people will want to “touch” that, too.

Tips to engage customers

Once you get people’s attention, you have to deliver a good show. Here are some tips:

• Trade show visitors complain about leaving booths feeling “unimportant.” You must be personally proactive and not simply rely on trade show convention rentals and equipment to do the whole job.

• Your presentations and interactive marketing tools are not just visual. Sound design is critical, so get your creative folks to find the right sound effects, dialog and background music for the effect you seek.

• Finally, don’t forget that you can rent interactive kiosks that are touchscreen-equipped, as well. These are handy for capturing contact information in places you can’t be.

You want to create a smooth, flowing process: Capture passersby, use your touch-enabled tools to let them “try before buying,” turn them loose at their own pace – then be on hand to answer any questions.

Want to learn how to use touch technology at your next trade show or event? Call or e-mail an Account Executive who can walk you through all the “touch” tools we carry. If you know what you need, use the Quick Rental Quote form right now!

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