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November 27th, 2014

file9961243010662Corporate events have a purpose. Events may be facilitating business relationships between companies or within companies, they may be promoting products, easing the exchange of ideas, breaking new ground, or celebrating past accomplishments. Whatever the purpose of your business event, it’s extremely likely that you can . . .

Make it Better by Making It a Game

Events can be overwhelming for attendees. Gamification can help your guests cut through the noise and get to the task at hand. Networking games accomplish goals, help attendees relax, and break the ice—all in one! Consider these networking game families as the beginning (or beginning, middle, and end) of your next meeting, trade show exhibit, or corporate event:

  1. Arcade Games—although arcade games may not have an academic reputation, there are many good reasons why they’re so popular. They’re engaging and accessible since the rules are easy to understand and follow, yet they’re compelling and challenging in their own right. They’re also relaxing and exciting—somehow at the same time. Use this to your advantage by offering an arcade game in your event app—you’ll set the mood for fun and help put guests at ease. Be certain to tie game players into a live leaderboard, show player names and profiles, offer prizes relevant to your event, or possibly provide a gamer-tech lounge as ways to pull attendees together into a common experience.
  2. Trivia and Quizzes—trivia night has been popular at restaurants and pubs for years, and for good reasons. This style of gaming takes absolutely NO explanation, so anyone who can read is competition ready. As an extra bonus, quizzes and trivia can cover any topic, so it’s easy to make this gaming educational and relevant. For networking and event purposes, consider personal trivia regarding speakers, company or industry leaders, or team members—such as “Which team member served in the Peace Corps in Mongolia?”—giving interesting topics to start conversations.
  3. Puzzles—although more solitary and less active than other game forms, puzzles appeal strongly to many types of people. Puzzles such as picture scrambles, word games, and code-breaking can still be event-themed. Live leaderboards can display winners by profiles and fastest times, and consider offering prizes at a common gathering area where like-minded people can meet.
  4. Getting-to-Know-You Games—your event comes with a new and fascinating group of people. Traditional icebreaker and introduction games can be run through your app, established as forums, or even hosted the traditional way—in person–with your app sending out the message, “Icebreaker Games in the Green Room at 5pm.”
  5. Quests and Scavenger Hunts—always an excellent and easy way to get people moving, exploring new territory and meeting new people, quests and scavenger hunts can easily get people into the spirit of adventure. For event relevant content, have participants search for facts, clues, or for location-specific iBeacons that offer great networking potential as participants, inevitably, meet other people on “the quest.”

Next week we’ll discuss gamification for team building!

 

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