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November 13th, 2014

8-03-2We’ve been discussing some of the many ways that event apps can enhance your business event, meeting, trade show and more. This week, we look into the amazing reporting features and capabilities that your app can offer—helping you and your clients determine the overall success and the ROI of your event’s efforts!

Due to the miracle of digital technology, your event app will be able to capture virtually (sorry about the pun) any information that you need. Owing to the vast potential of data collection and the enormous quantity of information that you can receive, it’s best to really ask yourself what information you want. Use data from your event app to guarantee that your events improve year after year.

Your event app can gather nearly any data, but popular options include:

  • Tracking  details—by location, volume, and attendees

  • Attendee profiles—who is attending and why

  • Attendee activity—by time, location, sessions, features

  • Social networking activity—the amount, platform, popular times for posting, hashtags used, and content shared

  • Poll and survey results—you’ve asked; they’ve answered

  • Registration details—overall number of guests, attendee demographics, registration preferences, attendance by day for multiple-day events

  • Lead scanning—detailed information on exhibit visitors and sales leads

  • Document requests—popularity of documents, attendee demographics for downloads

  • Customized analytics—reporting based on the precise data that you want to obtain

  • Engagement reports—popularity of speakers, sessions, meetings, and exhibits

  • Information retention—testing and quizzes measuring attendee learning

  • iBeacon and indoor positioning data—analyzing the overall success of your floor plan and more

  • Attendee satisfaction—the likely rate of return, perception of value for attendees

As a leader in the Event App Industry, QuickMobile released a whitepaper entitled, “Top 10 Insights Revealed by Event App Analytics.” Their own insight into event app usage identified the following categories:

  1. Marketing Effectiveness

  2. Attendee Interests

  3. Participation Levels

  4. Preferred Mobile Platforms

  5. Sponsorship and Advertising ROI

  6. What’s Happening in Real-time

  7. Audience Participation Rates

  8. Amount of Networking

  9. Guidance Needed

  10. Impact of your Incentives

It’s easy to be both amazed and overwhelmed by what event app reporting and analytics can capture and illuminate. Once you recover from the massive amount of possibilities, start browsing through the options and select the data that is most relevant to your goals. Your event will be better for it!

Next week we’ll delve into Sponsorships—some of the ways that you can use your event app to bring in advertising and sponsorship revenue!

CRE Rentals can provide the Audience Response Systems, iPad rentals, and Interactive Kiosks that can help you track attendees and use valuable information to your advantage! Give us a call today! 877-266-7725

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