In the seventh part of this series on event apps, we’ll continue examining the social networking options that can enhance your app. Studies show that many event attendees choose to return to business events year after year because of the chance to renew social connections they’ve formed with colleagues. Clearly, social networking benefits an event on multiple levels by helping businesses, helping attendees, and self-promoting the event itself—increasing attendance for the future.
In our previous post, we discussed LinkedIn, personalized lists, social sharing, Twitter conversations, and meeting scheduling. Moving forward with more options, consider the following possibilities:
Forums – forums are a wonderful opportunity for allowing easy communication. Whether your forums are digital meet-and-greets, problem-solving, or brainstorming sessions, they’re an excellent way to start conversations and gauge the feel of the crowd—or the industry!
Facilitated Follow-through – your exhibitors and attendees need to take their contacts to the next level. Check to see if your app allows easy integration with Customer Relationship Management tools.
Community Wall – social sharing is very valuable when you present it on a community wall. If your attendees and exhibitors extend their social media mentions outside the realm of your event, this certainly helps spread the scope of your event marketing to new and potentially valuable territory; however, there’s a lot to be said for ensuring that you have a great running feed of ideas, comments, experiences, and memories populating a community wall dedicated to the event itself. What better way to present the lively culture that you’ve created?
Team Building – depending on the type of event, team building may be part of your mission. If this is the case, the social networking in your event app can be tailored to bring groups together for meetings, content, games, and sessions that are specifically for them.
Networking Games – in the future, we’ll run an entire series devoted to the vast and rapidly expanding world of networking games! For the purposes of this series, remember that games have always been a way of bringing people together for fun. In fact, games have been a part of human social networking and interaction . . . most likely since the time of cave paintings. Feel free to read our article, Gamification for Events, giving more detail on the amazing benefits that gamification is having on corporate culture and events!
Year-round Engagement – catching up with friends and colleagues is one of the benefits of attending events and conferences. If your event app allows attendees to forge strong new business contacts, you’re much more likely to see increased attendance time after time!
Next week we’ll discuss how to really impress your attendees, in the post, “How to Succeed with Event Apps—Part Eight: Personalization.”
CRE has all the technology that you need to make your business event successful! Our Digital Signage, Touch Screen rentals, Interactive Kiosks , iPads and iPad minis can enhance your event and increase your app adoption rate. Give us a call today! 877-266-7725