In the sixth part of this series on event apps, we’ll discuss one of the mainstays of the modern app—Social Networking. Certainly, if there’s one thing that technology has advanced and encouraged for us, it’s our ability to be “connected”; event apps are no different. However, the social networking that happens at business events is, in many ways, more important than the everyday round of “Likes” and “Plus Ones” that we do in our personal digital socializing. Social networking in the business world can mean a difference of millions of dollars in sales and revenue. Undoubtedly, an event app needs a particular kind of format—one that keeps the focus on the business at hand!
Ideally, the social networking features of your app will collect and distribute valuable information—information that allows your attendees to bypass all the basic details and helps them connect with the right people—knowing names, knowing faces, knowing companies, and getting straight into productive meetings.
What social networking opportunities can a good event app provide?
Advanced LinkedIn – LinkedIn has risen to the surface as THE social networking site for our professional lives. With its focus on our work, job skills, education, achievements, and contacts, it is the perfect foundation for event networking. The best event apps utilize the extensive information on attendees’ LinkedIn profiles—providing the most complete data, while also saving guests the tedious task of re-entering their information for a single event profile. A LinkedIn connection adds the extra benefits of importing their professional profile photo and syncing their professional contacts.
Personalized Lists – happily, gone are the days when event attendees needed to wander the floors, scrambling to read name tags. A good event app will immediately help attendees locate similar and complimentary guests, exhibitors, sponsors, and speakers.
Social Sharing – your app should allow your guests to share their thoughts freely in the form of comments, posts, photos, and tweets. Let these streams-of-consciousness be shared within a special feed dedicated to the event, as well as whatever external social media platform(s) your guests prefer. (TIP: a video wall is an excellent place to display social media activity!)
Twitter Conversations – let your app ease communication by making it simple to connect with other attendees through Twitter.
Meeting Scheduling – your event may be designed for meetings to occur in general sessions, but if possible, allow direct meeting scheduling between guests. Your app is the most direct way for guests to identify important contacts and schedule meetings.
Stay tuned as we continue with this topic—“How to Succeed with Event Apps—Part Seven: More Social Networking!”
CRE has the iPad rentals, laptops, digital signage, and Interactive Kiosks that can enhance your event and increase your app adoption rate. Give us a call today! 877-266-7725