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November 6th, 2014

file0001755351339We’ve been discussing the remarkable power of event apps. One of the greatest benefits of app technology is the immediate feedback that you’re able to gather from your audience, guests, speakers, and exhibitors! Through the use of questionnaires, surveys, question and answer sessions, forums, ratings systems, and comment requests, you can gather the data that you need to make educated assessments on the successes and shortcomings of your event!

We break the ratings and feedback discussion into two parts, during and after the event.

During the Event

Last week, we discussed how instant messaging can help you tailor the content of your sessions based on real-time comments from your audience. Be certain to allow interactive real-time feedback and questions during any lecture, presentation, training or educational session. Consider using an Audience Response System; the ARS keypads can be used for quizzes, ratings, and other interactive, information-gathering activities. Asking for audience feedback offers several advantages:

1. First, it keeps attendees actively engaged and listening, because they know that they’ll be called upon to participate.

2. Second, it’s an excellent, easy way to gauge how well your audience understands your material—the feedback helps ensure that the material is clear.

3. Third, most audiences contain a significant portion of introverts—these guests are unlikely to stop a presentation in its tracks with questions, or to go out of their way to offer knowledge and opinions that might enhance the session. Create an easy, streamlined way for attendees to contribute and collaborate by allowing real-time feedback, comments, and questions during sessions! Consider using the following techniques to promote open discussions regarding your event:

  • Live session comments
  • Voting
  • Q&A
  • Live commitment
  • Open space
  • Interactive forecasting

After the Event

Once your event is concluded, it’s the perfect time to ask your attendees for their thoughts, concerns, compliments, and advice on the event as a whole—as well as their ideas on what they’d like to see in future events.  As you construct your surveys, consider the following five suggestions:

  1. Keep your questions short and to the point. Even the most enthusiastic attendee has a limited amount of time to donate. Craft a survey that gets the information you need—quickly.
  2. Ask yourself what you need to know. Since the general patience for surveys is limited, focus on the information that is most vital and design a survey that gets data on those points.
  3. Avoid neutral options. If the majority of your attendees “neither agree nor disagree”—what have you actually learned? Offer answers that give YOU answers.
  4. Encourage real thoughts. Why does a participant “strongly disagree”? Provide an area for open comments and encourage attendees to voice the reasons behind strong feelings.
  5. Use incentives. If you need more advanced feedback, be prepared to offer something tangible in exchange for the time attendees donate to your questionnaire.

Next week we’ll delve into Reporting and ROI—some of the ways that you can use data from your event app to guarantee that your events improve year after year!

CRE Rentals can provide the audience response systems, iPad rentals, and touch screen rentals that can help you gather and display the interactive material gathered from your attendees! Give us a call today! 877-266-7725

 

 

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