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November 20th, 2014

OLYMPUS DIGITAL CAMERASponsorships are a major part of events! As if your event app wasn’t doing enough already—your app provides a number of new and unique sponsorship opportunities that can bring in advertisers and their campaign budgets! Consider these options as you look to increase your sponsorship revenue.

App Sponsor – your event app will arguably be the most universally utilized feature of your event. Whether for a conference, a meeting, a corporate event, a trade show or a conference, every attendee, facilitator, speaker, vendor, educator, executive, and exhibitor will use your app for one purpose or another. Therefore, your app sponsorship is prime-time advertising—holding the potential to repeatedly reach the eyes, ears, and minds of every single participant in your event! An app sponsorship comes with high-visibility.

App Page Sponsors – if a single sponsor is willing to adopt the entire app sponsorship—that’s excellent news; however, it may be more profitable to break  the app sponsorship into smaller segments, allowing for more opportunities and a larger profit overall.  App page sponsorships also allow businesses to obtain advertising space and sponsorships that are targeted to their location, their service, or their ideal audience. Furthermore, your mobile event app has opportunities for embedded videos—giving your page sponsors the chance to run promotion and demonstration materials through video.

Game Sponsors – as one of the hottest new trends for improving networking, interaction, engagement and learning, gamification is taking the Event Industry by storm. Delightfully, there are hundreds of ideas for games that can enhance your event—and each game can have its own sponsor!

Branded Kiosk Sponsors – attendees should be able to access your app from their own mobile devices, but it’s an excellent idea to offer registration kiosks and information kiosks as well, and iPad rentals are a popular choice for universally accessing event apps at meetings and conferences. Kiosks and iPads (also cell phone charging stations) have external sponsorship potential in the form of wraps and other branding.

Digital Signage Sponsors – if you’re using interactive touch screens as a way to help distribute valuable information from your event app, this digital signage is another excellent chance to provide sponsorship opportunities. For example, envision a sponsorship for the video wall that is displaying social media activity gathered by your app.

Tech Lounge Sponsors – merge the virtual information and connections provided within your app, with a physical gathering place for accessing the app and having face-to-face networking, and you’ve got a Tech Lounge! Imagine the gratitude attendees will feel for the business that sponsors the comfy chairs, fast WiFi, and cell phone charging stations provided by this ideal app-accessing environment.

This concludes our series on event apps! Hopefully, we’ve helped you navigate through the staggering amount of potential that the technology can provide for your events!

CRE Rentals can provide the iPads, digital signage, interactive kiosks, WiFi arrays, and video wall rentals that can optimize your sponsorship potential! Give us a call today! 877-266-7725

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