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July 19th, 2011

Apple: The “iPhone Wait” and the “iPad Effect”

The iPhone Wait

Rumors are already starting to swirl about Apple’s iPhone 5, including a new design “paradigm” blending elements you see (and feel) on the MacBook Air, the fourth generation (4G) iPod touch and iPad rentals. Stricter adherence to the rounded sides, bevels and chiseled look of the reigning “Apple style” suggests the glass back may be a goner in a new, all metal case.

Media attention has moved to its other products since Apple refreshed its industry-leading iPad and upgraded its computer lines recently (CRE Rentals reported on the new iMacs in this blog). Besides some talk about increasing the screen size – which may not happen simply because there is only another millimeter or two it could possibly grow – the big question about the iPhone 5 is the same soon-to-be-ubiquitous acronym everyone else is talking about: NFC, for Near Field Communications.

Verizon, ATT&T and T-Mobile started working on an NFC payment system last year. Named “ISIS,” the proposed system would let people use everything from smart phones to tablet PC rentals for making purchases. ISIS has stalled for now, but some system or other will be ready within a year, especially since every Blackberry will have NFC starting this fall and Google is set to integrate NFC into Android before the year is gone. The only sure thing you can say about NFC and the iPhone 5 is that it’s too early to say – for now.

The iPad Effect

The “big box” electronics stores have been increasing the amount of floor space used for displaying tablets, space previously dedicated to traditional desktop and laptop PCs like iMac rentals. Best Buy is overhauling display areas in its U.S. stores, with new tablets like Samsung’s Galaxy Tab, Motorola’s Xoom and the Hewlett-Packard TouchPad earning prominent placement.

This is due to the overwhelmingly successful, industry-changing iPad. The “iPad Effect” is allowing electronic retailers to stock more tablet models (like iPad, Galaxy Tab and Xoom) and carry wireless e-book readers from such makers as Acer, Amazon, Barnes & Noble, HTC and RIM.

At CRE, we stay updated and educated on everything from the latest geek gadgets to the high-end post-production gear like render farm rentals, and can outfit your office, your digital darkroom or your next conference breakout session room. Call or e-mail an experienced Account Executive or use our Quick Rental Quote form, and get the solution you need – the right one, right now. That’s how we roll!

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