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August 16th, 2011

One reason for the Apple iPad’s astonishing success is its versatility. CRE’s experience with iPad rentals shows they can be all things to all people – a sketchpad for designers, a portable presentation platform for exhibitors, even a mobile video editor. It’s because of the high-quality apps developed for iOS, the software platform iPads share with the iPhone.

iPad Apps

The App Store launched in July 2008 with 500 apps. Apple approved the 500,000th app in late May of this year. From among them, pundits and end-users have made various lists of iPad marketing apps, many overlapping in their suggestions. Of the many apps for tracking trends, leveraging social media, publishing content, planning marketing campaigns and analyzing results, here are the Best iPad Apps for Marketers (Part 1 today, Part 2 on Thursday, August 18th).

Socializing = networking

You will need some or all of your networking apps – Twitter,  Foursquare, Facebook, LinkedIn, etc. – but it is easy to overload and get bogged down. Here comes HootSuite to the rescue, managing your multiple profiles. HootSuite integrates them all so you can post breaking news, locate people, manage schedules, track stats and monitor lists, #hashtags and keywords. (Free)

Content is king

If you have a WordPress blog, the WordPress app for iPad is a no-brainer. A “lite” version focused on easy blogging, it’s best to do page design and other major work on a computer. Still, the widescreen layout gives you plenty of room to write, edit, moderate comments, add/remove images and stay on top of your content wherever you are. WordPress also released a plug-in that makes Web sites “iPad friendly”. (Both free)

Photos and graphics

Pictures do speak louder (and faster) than words.  They bring life and energy to blogs, marketing brochures and e-mail ads. Photoshop Express, now at version 2.0, is the perfect photo-editing tool for on-the-go marketing pros, a simple but sophisticated app for creating, cropping, rotating, revising and repurposing photos and images. (Free, optional tool pack $3.99)

Analyze sites and monitor ROI

AnalyticsPro is a powerful, flexible app that uses your Google Analytics account for on-the-fly decision-making. You can get detailed reports on Search Keywords, Top Content, Top 10 Countries, Referral Sources, Traffic Sources, etc., and analyze the Return On Investment (ROI) of your marketing campaigns. You can export those reports as PDF and other formats, and view them on everything from smart phones to tablet PC rentals. ($5.99)

All apps are available at the App Store, iTunes, the developer’s site and other locations.

Deadlines ahead? Conference coming? An Account Executive will help you get just what you need, to get where you need to go. Make a call, send an e-mail or fill out the Quick Rental Quote form, and we’ll get you what you need to succeed – indeed!

Watch for Part 2 of Best iPad Apps for Marketers coming up on Thursday, August 18th.

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