Today, we are wrapping up our list of best iPad apps for Marketers (check out Part 1 ). These mobile marketing tools include iPad apps for event organizers to news aggregators and more. Let’s jump right in.
iPad apps for planning and event management
Great marketing campaigns succeed because the responsibilities are defined, the tasks organized and the schedule followed. Personal planners, like Todo, help make all that happen, and document how, as you proceed step by step to your goals. The app syncs with iCal or Outlook calendars, including ones shared on iMac rentals, enabling you to schedule reminders, set alerts, keep a conference team in sync and manage your contacts. ($4.99)
Bento is something like Todo, as it also helps you organize customers and contacts. It has a “big brand” pedigree, though, as it is from the makers of Filmaker Pro, a full-fledged relational database. Like Filemaker, Bento can track projects, organize meetings and plan events. With 25 templates to customize for whatever you could possibly have to organize – a Keynote presentation, your customer contacts, an event schematic or date/time lists of things to do – Bento will take you all the way. ($4.99)
Apps for news, info and connections
Flipboard is an “aggregator,” not a creator of original content. According to your preferences and how much personal data you are willing to give up, the app scours the Internet to present just what you want in a slick, magazine-style layout. Mix business magazines with The Onion, subscribe to whatever feeds you want and monitor your Twitter, Google Reader, Facebook and Flickr accounts. You can keep multiple “boards” with different kinds of contacts and information, making Flipboard an excellent communications solution for business and personal use. (Free)
It’s not the first app to turn into a cult, but Instapaper Pro users in the millions (yes, millions) swear it changed their lives. This potent product lets you save Web pages for later offline reading – just click to save the “good stuff,” which you can then access from smart phones, laptop rentals and other devices. It is unsurpassed as a browser tool for researchers, writers, corporate creatives and tech professionals – and the marketing pros that sometimes wear all those hats. ($4.99)
All apps are available at the App Store, iTunes, the developer’s site and other locations.
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