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March 6th, 2014

In August 2012, the Consumer Electronics Association decided to retire the term “4K” and dub the latest resolution champ “Ultra High Definition” instead. Partially defined as a resolution of “at least 3,840 x 2,160 pixels,” Sony decided the very next day to call the technology “4K Ultra High Definition,” now the industry-wide term. With the advent of 4K-UHD, there are now four major screen resolutions used: standard definition (480p/540p), high definition (720p), full high definition (1080i/p), and ultra high definition (2160p).

Today, with HD and 4K sets widely available, most television programs, online videos and DVDs are still broadcast in standard definition, which is 480 “lines” per the tube-TV-era specification. There’s a good reason that graphics and post-production pros get up close and personal with a 4K monitor rental. The benefits of 4K are even greater for professionals in design, multimedia, video, film, or post than for home theater aficionados, who are understandably excited about the new resolution, too.

4K: For doers, not watchers

TV makers big and small will release 4K models or lines in 2014, most of them in the “premium” niche, along with the “smart” TVs that display streams from your MacBook Pro rental, PC, iPad, or phone. For the kind of creatives that CRE supports with render farms and other high-powered tech tools, there is a lot of work ahead. That’s a double-edged sword: They’ll work a lot on 4K displays, creating better and better graphics and viewing experiences for others to watch on their own home theater 4K screens. (More about consumers and 4K coming soon!)

The TVs at CES 2014 revealed that manufacturers have accepted the fact that we have entered “the 4K era.” Today’s creative and production pros depend up0n the highest possible resolution for use in the entertainment industry and a 4K display offers unmatched visual clarity. CRE now offers a 50-inch ultra high definition monitor with a resolution of 3840 x 2160 pixels, perfectly suited for film editing, video, and post production with its stunning picture clarity and superior color saturation. CRE has worked closely with the entertainment industry, from music and TV shows to feature films, awards shows, and state-of-the-art animation. 

Good for Business, Too

What works in the entertainment industry can also do double duty in the business world, where clear and direct communication that gets noticed is essential to corporate events. A 4K display monitor will grab the attention of conference attendees by replacing traditional printed signage with motion graphics, beautifully rendered. You can easily control messaging and everything else with a MacBook Pro or iPad rental. Since 2014′s the year that 4K screens will replace the current “high-end” 1080p models to become the latest and greatest, don’t wait too long to ask us about how they can help you, too!

You can also depend on CRE Rentals for technology rentals you need to set up a production office or to make a splash at your next corporate event or conference. Our seasoned professionals can help so complete a Quick Quote (if you know what you need) or give us a call at 877-266-7725.

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