Most historians date the beginning of the modern environmental movement to 1970, as that is the year of the first Earth Day. (The main worry then was that we’d all freeze, remember?) By the 1980s, consumers in industrialized nations were concerned with household chemicals, energy conservation, air quality, and alternative fuels – and energy, always energy. These were the issues that influenced the eco-sensitive lifestyles of today, and will influence tomorrow’s.
A new era, a new definition
The high-tech sector began its biggest growth at the end of the 20th century, at the same time that the term (and goal) of “greening” entered most every Earthling’s vocabulary. From smart phones and TVs to household appliances and the latest desktop computer rental, it’s all about getting more work and play from fewer amps and volts. This mindset is just now taking hold in another commercial area, that of signage. The fact that its definition has completely changed in just a couple of years makes a little bit of a history lesson necessary (but worthwhile).
Digital signage began as a high-tech green alternative to such large displays as printed billboards and building signs, but with costs dropping precipitously and screen sizes available from a few inches to stadium size, the applications are now nearly numberless. With recent and ongoing advances in digital display technology like ultra-efficient LED-LCDs and our interactive LCD touchscreen monitor rentals, extending your green strategies into digital signage – the traditional areas as well as new ones – can help the planet and your business at the same time.
Not just for retail anymore
Signage applications are most numerous, perhaps, for retail firms, and not only for large-scale advertising or building signs. With flat panels popping up everywhere – small 15- to 20-inch screens at grocery checkouts, big ones like CRE plasma display rentals on sports bar and hotel walls – and in-store displays capable of integrating various screen sizes, retailers can save serious money by reducing or eliminating printed materials. Easy-to-use software that runs on everything from a computer to an iPad rental empowers you to change messages, schedule on/off times and manage display settings.
Compared to disposable or recyclable printed materials – signs, sale sheets, price lists, in-store directions, company office locations, etc. – digital signage is almost always greener. It saves both paper and plastic while eliminating the purchase of inks, paper, and chemical coatings used in printing. This is especially true at special events. Renting digital signage displays in place of single-use printed guides and maps can add up to make a huge difference, and since the displays are rented they can continue to be used for numerous events – reducing electronic waste as well. The environment wins in many ways, a goal of CRE’s own Green Statement, from the reduced use of chemicals to the dramatic reduction in trash created by mountains of signs, flyers, catalogs, etc. In addition to the aesthetic value, green alternatives will save you a good chunk of “green” in the long run.