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January 19th, 2012

3D was supposed to be the “next big thing” in television (and computer monitors, once the cost went down) following the success of flat 3D Glassesscreens. Some Mac fans even thought Apple might have plans for a “3D-ready” screen in the iMac (circa 2010). You can trace the waning 3D mania to CES 2010, where firms such as Samsung and Sony promised a fast, painless paradigm shift.

Despite a few years of expensive, celebrity-filled ads aimed at getting folks excited about 3D TVs, monitors, smart phone screens, tablets and mobile gaming devices, pretty much everything “3D” has come up way short of the hype. Frankly, 3D has to be one of the biggest technology flops of the admittedly young 21st century, despite little islands of development or adoption. TV makers went full speed ahead, marketing 3D as if it were as “ready for prime time” as the mature technology in plasma displays, LCD touchscreen monitor rental and other state-of-the-art screens. It wasn’t.

Niches, not riches

Apparently many manufacturers felt that 3D was the natural upgrade path for all the flat screens in the world. Unfortunately, those unpredictable consumers were not ready to replace their still-new HDTVs just to watch the few good 3D offerings. And some of the “active” 3D glasses sell for up to $100, a very expensive proposition for a family. So much for the mass market.

Although 3D technology for TV is still a work in progress, the price and the discomfort are major factors to it not being adopted by everyone. There is also the fact that some users of 3DTVs have complained about feeling sick and having headaches after viewing programming on 3DTV.

There is also a lack of content in 3DTV even though some of the big broadcasters have aired programs especially in 3D. Unfortunately, they were all one-off attempts, and there is no proper 3D channel of programming available. There are DVDs of 3D movies available which allow users to recreate the 3DTV effect at home but not everyone wants to watch 3D movies at home as its cheaper to watch them in the cinema on a larger screen.

3D TV could easily work well for gamers who would go for it but it does not have a place for normal TV viewing or watching movies. The biggest sign to prove that 3D TV is a flop is when the biggest 3D hit of all times “Avatar” came out only on Blu Ray and had no support for 3D.

Although 3D technology isn’t widely used, there are lots of other technology gadgets that are. From HD plasma rentals to renting iPad 2, CRE Rentals has the latest gear in stock and ready to deliver. Complete a Request for Quote or call us so we can help you figure out what works best for you.

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