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June 27th, 2013

OSX-Mavericks-iconApple fans and detractors alike enjoy the firm’s conferences, like the recent WWDC 2013, because both groups eagerly await the latest and greatest from Cupertino—one to praise the firm, one to pick on its “fanboyz.” This year’s WWDC delivered a host of new goodies, from upgraded MacBook Air and Mac Pro models to the latest Apple OS releases, iOS 7, and OS X Mavericks (10.9). The latest OS X version institutes a new naming convention, which many thought to be “box office flops,” since Chasing Mavericks was a dud of a surfer flick last year. But no, it’s a location name—a beach, in fact.

Both iOS 7 and Mavericks will be available in final form this fall, but betas will start floating around the Internet in mass quantities starting next week as developer-only “beta time” runs out. As the firm did with the new Mac Pro, in the final push before an OS release Apple tallies feedback from developers and early adopters to refine the package. You can get complete technical specifications for iOS 7 and OS X Mavericks from Apple, but we’ll tell you what you need to know in plain English. We’ll start today with Mavericks and get to iOS 7 in the next blog or two. Let’s get to it!

Mavericks (not the movie!)

Shoring up its green bona fides, Apple retooled OS X 10.9 with power-optimizing features that reduce CPU use, compress memory, and put your other software programs into “App Nap” when not needed. Apple has supported collaborative use since before you could rent iMac models, and has finally made using a second (and third) display simple—you get a menu bar and dock on all screens, and can drag assets from one to another even with full-screen apps running. Some tweaks to the Finder are in the “took you long enough” category, like the ability to combine multiple open windows into a single one with tabs (like some browsers). Another is a minor “yay” moment: You can now assign certain tags (Draft, Important, etc.) when saving files, and use them to locate others similarly tagged.

Apple’s browser, Safari, is part of Mavericks, too, and got a decent reworking. A new sidebar now houses your bookmarks, the Reading List, and the Shared Links section that has OSX-Cloud-KeychainTwitter and LinkedIn updates (only from people you follow) with web links they send you. The new iCloud Keychain will save, encrypt, and automatically enter passwords for the websites you visit on all your Apple devices, plus give you highly secure password suggestions when you register for a new one. In your screen’s upper right corner, Mavericks’ new “push notification” will display pop-up messages for particular apps, some of which you can manage without launching a program. The Maps app is now able to send directions directly to the lock screen of an iPad rental or iPhone, and tighter ties to the Calendar app means it will calculate when you need to leave to make your appointments on time, based on current weather, your location, traffic reports, and the time of day.

Work in progress? Always!

Science and technology are never “finished” since we never stop learning and improving our tools, from the Stone Age through the Iron Age and into the Cyber Age. Humans are like that (certainly you’ve noticed). The humans at Apple, even without their iconic co-founder at the helm, still seem to be doing the right things, with enough “insanely great” products and services to remain a key arbiter of tech and style. OS X 10.9 Mavericks may just be the hippest among the new offerings. We’ll keep you posted—count on it!

Count on CRE, too, every time you need industry-leading render farms and other tools for high-tech heavy lifting. And call us when you want to put your best corporate face on a few big screens, and situate them in a stylish expo floor space created with our great trade show convention rentals. Call (877) 266-7725, send a message, or visit our Quick Rental Quote page and we’ll find the precise solutions to your unique challenges. We’re here to help—so call now!

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