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August 3rd, 2010

Apple has done it again – and again! The Cupertino company just recently announced updates to the Mac Pros, but that was just the start, apparently. It has also retooled its iMacs, introduced some “insanely great” accessories and debuted a new, improved LED Cinema Display. Apple has been criticized in the past for over-hyping some relatively underwhelming product changes, but every one of the recent product introductions has been certifiable Big News.

New and potent iMacs rental

iMac rentalThe iMac will have the latest/greatest Intel Core i3, i5 and i7 processors (CRE rents i7 iMac) and no more shared graphic processing – there’s an ATI card in every model. The new iMacs can be outfitted with the new standalone Magic Trackpad (MT) similar to the new metal-and-glass built-ins on MacBook and MacBook Pro laptops, but even the new Mighty Mouse (MM) can interpret the Apple-style finger swipes. The latest iMacs continue the last generation’s 21.5-inch and 27-inch iMac sizes, but now both screen sizes are powered by Intel Core i3 or i5 chips, a solid upgrade from last year’s Core 2 Duo processors.

The base 21.5-inch iMac has a 3.06 GHz Core i3 processor, an ATI Radeon HD 4670 graphics card, 4 GB of RAM, a capacious 500GB hard drive and an SD card slot that’s SDXC-compatible. The upscale 21.5-inch iMac begins with a 3.2 GHz Core i3 but has an upgrade path to a 3.6 GHz Core i5 unit – plenty of oomph for running Final Cut Pro with CRE’s Aja Io HD rentals. The 27-inch model’s base unit has the same 3.2 GHz Core i3 paired with an ATI Radeon HD 5670 graphics card, and has an optional 3.6 GHz Core i5.

The 27-inch line-topping iMac has a 2.8 GHz Core i5 with an ATI Radeon HD 5750 graphics card, with an upgrade path to a 2.93 GHz Core i7 chip and even an optional 256GB Solid State Drive (SSD). This is the kind of power and speed that used to require Mac Pro rentals. Prefer a “real world measure” to the technical terms? Put it this way: Many functions are up to two or three times faster on these new iMacs. That’s some upgrade, and it means the work you actually do will get done faster.

Other new Apple gadgets

Along with your iMac, or any time after you buy it, you can get yourself the new Magic Trackpad (MT), a standalone version of the built-in MacBook and MacBook Pro trackpads. The MT is wireless, like the iMac’s keyboard and Mighty Mouse (MM), and allows users to make the same multi-finger, multi-touch gestures, including swipes and zoom-pinches. To support the MT, MM and the wireless keyboard Apple has released a Battery Charger with six rechargeable batteries to cycle in and out of the units that need them.

Apple also introduced its new 27-inch LED Cinema Display, replacing both the 24- and 30-inch models. The new display is, like its predecessor, an LED backlit system that supports the Mini DisplayPort-equipped iMacs, minis, Mac Pros, MacBooks and MacBook Pros. With the same 2,560 x 1,440 resolution as the 27-inch iMacs, the display will be right at home with any Mac user on any platform. It will be available in September, when CRE will add it to our wide-ranging line of LCD monitor rentals and plasma rentals that offer you every type and size of large screen you could possibly need.

You know that CRE has everything you could possibly need as far as anything computer-related, but we also have you covered with entertainment industry rentals and even office equipment rentals. Call or send an e-mail to our experienced Account Executives, or fill out our Quick Rental Quote form, and get what you need to get the job done. We’re here for you, to make sure it all gets done on time, on target and on budget.

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