In the fourth part of this series on event apps, we’ll discuss the foundation of wayfinding. Your event attendees are guests, many of whom are new to your conference, meeting, or trade show venue. From the moment your attendees leave their home or office, your event app should be in place—showing them the path directly to your registration desk.
Hopefully, your event app has been live and active FAR before your event occurs. If so, you’re in the position to help guide your attendees as they make their own travel and accommodation plans. Consider building the following local and regional information into your app, providing extra convenience and allowing your guests to build a better overall experience:
Detailed hotel options with easy reservations
Local restaurant choices
Supplemental services such as dry cleaning, printing, and office supplies
Shopping for recreation or last minute personal items
Local attractions for after hours, sight-seeing, or places of interest
Local airports, travel, and flight information
As soon as your guests reach the venue, they should receive detailed on-sight navigation information, such as highly interactive venue or trade show floor maps. These maps should have searching and zooming capabilities, links for speaker profiles and exhibitor pages—helping your attendees navigate the venue itself and obtain the services and sessions that they need. Your interactive maps can contain any or all of the following options:
Interactive floor plans
Registration location and information
Location and scheduling for sessions
Searching, zooming, and printing
Explore the full potential of interactive show mapping with these two services:
MapYourShow – The interactive floor plan and integrated directory are the meat and potatoes of this event mapping service—assisting you with management, sponsorships, floor plan creation, exhibition, and attendance.
ExpoRep – Beginning with your map, this service rebuilds it using their software—creating an interactive map from nearly any file type. They add your branding, provide training, and offer tools to manage inventory. Their maps provide access to full exhibitor profiles, searching, booth types, availability, registration, and sponsors. They can also include documents or additional relevant links, such as exhibitor contracts and important show information.
Stay tuned to this series! Next week—“How to Succeed with Event Apps—Part Five: Organization.”