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September 29th, 2009

New high-technology tools are expensive when they first come out. This used to mean that only deep-pocket Fortune 500 firms were early adopters. However, with the rise of high-tech rentals, the latest and greatest developments are available to all companies.

Full-service firms like CRE don’t just “do” computer rentals, and don’t simply add more and more items to a rental list. CRE is also an experienced event management firm, tying its expertise in computers and audiovisual gear to the real-world needs of companies displaying at trade shows and conferences.

Cutting-edge equipment

At one time the tablet PC was a “new and improved” item, a flat, portable computer with WiFi connectivity and a touch-screen interface.CRE has been providing tablet PC rentals for some time, as they are very handy for running presentations, taking notes and staying in touch with “the team” in cavernous convention centers.

Rent a Video Wall For audiovisual rentals, there are various types of gear to choose from to help you present to five or 500 people while exhibiting at a trade show or presenting in a meeting room. Why not rent, in quantity, plasma displays to create a video wall for your firm’s trade show booth? The effect is absolute stunning and will stop people in their tracks—coincidentally, right in front of your booth.

To capture some of the people who won’t make it to your booth, you can rent an interactive kiosk that will be your “digital stand-in.” You can position it strategically at the convention to make product presentations and request customer contact information. A kiosk is a tireless assistant for your marketing efforts.

Factors to consider when renting

There are a number of considerations if you are thinking about a high-tech rental.

Know the need, peg the cost

Computers with more advanced abilities (faster CPUs more RAM, etc.) will always cost a bit more to rent. Make sure you know what computer you need. If you are going to be doing high-end graphics work, you are talking about a muscular Mac Pro tower like CRE rents. Do not try to do video editing on a five-year old home PC.

Time, effort and quantities

Video walls are more costly to set up since you need multiple monitors and the installation takes time and expertise. Similarly, you may need to rent multiple laptop computers for large training sessions. You can often work out a discount if this is an ongoing need.

Timing and availability

As with quantities, the length of time that you have an equipment rental will affect the cost. Also, commonly available devices like monitors will be less costly than high-end X Serve or X Serve RAID rentals. Try to be ahead of your own curve to keep costs in line.

The where and when

Getting your rentals delivered and set up at convention centers will generally cost more than having them delivered to your business address. This increased cost is partially due to convention center drayage fees, logistics, additional labor, etc.

For large projects or small, CRE has what you need to get the job done. Contact our Account Executives by phone or e-mail, or use the Quick Rental Quote form to get an answer in a jiffy. Whatever it is you need to do, CRE is here to help you do it—efficiently, cost-effectively and with the finest technology available.

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