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March 14th, 2014

Microsoft Office for iOS was a rumor for much longer than it’s been a “fact,” but as with all things Microsoft, if Mary Jo Foley says it’s happening, it is. Fact is, Apple could never break into the enterprise world with its Macintosh computers, but has been making serious headway with the iPad as many other large firms have been outfitting employees with tablets.

Meanwhile, with uncharacteristic subtlety, Apple has gradually injected itself into the enterprise, and Microsoft (like other software developers) wouldn’t mind having its flagship product on all those new iPads heading for big companies. Of course, both Apple and Microsoft also win when companies like CRE Rentals add to their iPad rental inventories.

Sneak Peek at Office for iOS

It appears that you’ll need to purchase an annual subscription to Microsoft Office 365 to access Office for iOS when it debuts. (Fortune 500s will get better deals, of course.) Start by either opening an existing document or making a new one (the latter only in Word or Excel, not PowerPoint). There are some usable templates to get you going, but unfortunately this is where the going gets tough. Building a completely new document from scratch is a grueling process, as there are strange limitations throughout. Let’s take a quick look:

Word: This is not the beloved Office for Mac word processor you find when you rent iMac computers. On Office for iOS, Word’s default bullet list limits you to two lines; you cannot add new pictures, replace fonts, or apply new formatting to paragraphs; and the app uses non-standard taps and gestures. Essentially, you can use this version of Word to perform some light editing on documents you made in another, full-featured version of Word.

PowerPoint: Unlike Word and Excel, you cannot create new presentations, only edit the text on template slides. The insurmountable problem, of course, is that you can’t adjust text boxes, fonts, or font attributes. Use more than the provided space and confusion reigns. Again, it may suffice for minor edits but it is by no means an enterprise-level tool.

Excel: The venerable spreadsheet makes out best in this emasculated package. All the functionality missing from Word and PowerPoint are present in Excel. You can make a variety of original charts, shade text cells, auto-adjust number displays, and use standard Excel formulas. There’s a reason that Office is on almost every PC and Mac computer rental in the known world: Excel is the best spreadsheet ever, hands down. It even shines here.

Bottom Line

Unfortunately, as presently constituted, Office for iOS shines in very few other ways. The collaboration features are strong, allowing individual comments on cells, paragraphs, slides, even specific words. Not only can you grab files from OneDrive, but you can also access all of your different SharePoints. If you are heavy into collaborative working, the sharing/commenting features could be useful. Still, it would make sense to consider Google Docs before investing in this low-rent Office.

Is this Apple’s move into the Enterprise world? Only time will tell but in the meantime, CRE Rentals has been renting iPads, Mac equipment and the latest technology to companies large and small. With over 30 years of experience and now 21 locations nationwide, we can get you the rental equipment you need, where you need. Get a quote now or give us a call at 877.266-7725.

February 27th, 2014

Although it’s gaining in recognition, wearable technology is often misconstrued as simply a small fashion niche of pretty but impractical “tech-looking” clothes, jewelry and other personal bling. Now here comes Fujitsu with a true high-tech glove that enters the production side of the equation by outfitting the glove with Bluetooth for wireless communication. It also interprets hand gestures. And these capabilities are geared toward work, whereas other gloves will use the same technology for game control. (And that’s okay!)

Launching sometime “next year,” the glove comes with a head-mounted monitor that displays input from the glove sensors via Bluetooth. (Conceivably, you could direct a signal to a MacBook Pro rental, too.) The glove will recognize whatever wireless components are touched, and display any info they are putting out. In addition to offering tremendous efficiencies in production, construction, and other industries, the glove is also the practical solution for people working while they wear other gloves. Fujitsu’s glove enables more work in more places.

iWatch – Really?

Rumors are flying about the Apple watch, dubbed the “iWatch” by almost everyone, and the unique, “futuristic” charging methods being contemplated. Of course, according to Apple, the product doesn’t exist, but some rumormongers suggest that Apple’s nonexistent watch will have inductive charging, introduced last year on such smartphones as Google’s Nexus 4 and Nokia’s Lumia 920. After all the R&D the firm has put into battery technology since CRE first stocked an iPad rental, Apple should be able to engineer a smart watch with smart power.

Multiple sources report that Apple is also looking at additional ways of charging the iWatch (and our Mac Pro rental, and every other iOS or OS X device). One smart way is to use inductive charging, which produces electromagnetic fields from a base charging unit that are picked up by the device. But that’s not all: Other ideas range from solar cells beneath the displays to simple, straightforward kinetic charging. The latter is already used on various products, and the Power Pocket is yet another piece of wearable tech that uses kinetic energy to charge phones.

Sweet Technology

Wherever that point is, where love of technology meets love of candy, more and more people seem to be finding it with 3D printers. At CES 2014 there were a couple of candy-centric 3D printers, the ChefJet and the ChefJet Pro. The entry-level model is a bit smaller and produces only monochromatic treats, but the ChefJet Pro makes colorful eats. Both create chocolates and other confections in shapes nearly impossible with regular baking/cooking methods. The Pro model can also create edible images in “photo quality” for use on cakes or other confections. Just remember: You are what you eat!

CRE knows a sweet deal, which we offer on everything from render farms for production pros to a video wall at your next conference, composed of sharp, crystal clear monitors. When you are ready to get your own sweet high-tech gadgetry, contact us or give us a call at 877-266-7725.

December 12th, 2013

Tech observers have commented for years now about how Apple CEO Tim Cook is “no Steve Jobs.” But to judge by late October’s conference call to discuss Apple’s fourth-quarter results, it seems Cook is being converted by his exposure to the company DNA. Pressed by analysts about plans for new products, Cook repeated a statement from earlier this year that the firm will debut “exciting new products”—even entirely new categories of products—during the remainder of 2013 and throughout 2014.

Taking a cue from Jobs’ iMac strategy, Cook called Apple’s development plans “a long road map” but mentioned only the company’s greatest hits and most recent additions—the models in our iPad rental inventory, the 64-bit iPhone 5S, the fingerprint sensor—and completely avoided details. Asked in the conference call about specifics, Cook would only say that Apple would build “other great products that are in categories that represent areas that we do not participate [in] today.”

Apple LogoWhat new products are in the Apple pipeline?

Touch ID technology has not made it to the iPad line yet, an obvious future move, but in a maturing category.

Smart Watch: Pundits with decent track records—David Pogue, John Dvorak, and others—are feeling confident about Apple’s interest in several new product areas: Smart watch. Apple obviously has the tech (and the money) to debut an iWatch in 2014, and the potential is just short of infinite. With Bluetooth everywhere and iCloud in place, an Apple iWatch wouldn’t need the storage of a MacBook Pro rental to be a very powerful device. Details? None at present.

Wearable computing: Our recent blog explored the many ways that sensors, cameras, LEDs, and other devices can be integrated into clothing. Apple has no presence in the clothing market, into which the wearable tech extends—but they could buy their way in.

Pod people: Apple last upgraded the iPod Touch and iPod Nano in 2012, and still has the aging Shuffle in the line. The iPod Touch could use some new life—and the Touch ID?—and would benefit from an improved camera, faster CPU, better screen, and some general TLC.

HDTV: An Apple HDTV has been talked up for years. Steve Jobs talked about “taking over the living room” and Cook later fanned the flames with some cryptic comments, but there is nothing confirmed about the TV either—except that, as of November 11, it was unofficially delayed again, after a wave of it’s-coming-soon stories.

Big-screen iPhone: A big-screen iPhone has been yakked about for a while, too, but both new iPhone 5 models sported the same 4-inch screen as the older ones. Compared to the 4.7- and 5-inch (and bigger) screens on Android and Windows models, Apple is slipping here.

Gaming console: This has been more of a “wish list” item, but there have been rumors about an Apple game console, too. Could work, right?

No one can keep up with all the new products being developed. But, when you need the right technology rental, right now for an upcoming corporate event, conference – even setting up a production office, CRE Rentals is ready. Our warehouse is stocked with the latest inventory available to meet your needs. To learn more about our rental products and services, contact one of our knowledgeable Account Executives at  (877) 266-7725.

November 21st, 2013

Final Cut Pro XIt took a while, but cooler heads are now prevailing in the discussion about whether or not professionals in film, TV, video, and the Web should continue with Apple on its Final Cut Pro X (FCPX) journey. In one of the best recent round-ups of opinion, Mac Daily News had a month-long thread in its forum about FCPX that was so productive, so informative, that one forum reader (“reader”)  felt obliged to say, “What a relief to have [this] conversation without name calling or political thread-jacking!”

There is one big difference in the current discussion compared to last year’s: Leaving FCPX no longer means ditching Apple hardware (the new Mac Pro that media mavens are drooling over, the mighty MacBook Pro rental). It began as (almost) a Mac vs. Windows thing, but with the improvements to Adobe Premiere and other competing products it has become more of a software battle on OS X territory. That’s a bit better for Apple’s bottom line, but still leaves a lot to fight for.

Entertainment professionals speak out

One pro TV editor who “used FCP extensively for many years” at a national TV production company says there are 30 editing suites there, and FCP X is not running on any of them. He says some users moved to Avid (on Mac and PC), others to Premiere, as the omission of OMF export (Open Media Framework) from FCPX for the first year sent “a clear signal to pro users” that they were no longer the target demographic. This editor concludes that “Apple chose to make FCPX into a semi-pro” product (emphasis in original). Is the eventual target the iOS user?

Pro editors, confirms another “reader”, are now using Adobe Premiere CC (or 6), Avid Media Composer 7, and even FCP 7 (which can handle the 1080HD format). As FCPX is to software like the iMac is to hardware, one editor is certain that Apple does not want to “support the pro user.” She says this is “understandable, looking at [Apple’s] evolution direction.” Understanding, however, only goes so far—in this case, not that far. “I can still work on FCP 7,” one comments, “but how much longer? 1-2 years, I think.”

Slow Death or Revival?

Perhaps some of the most distressing news for FCPX (all of which you can get from an ongoing FCPX forum at CreativeCOW) comes from the editing suite rental companies. A manager of one such firm reports that, among the freelance editors over the past year, “By far the least used app is FCPX,” while Adobe Premiere is picking up fans fast. Checking his logs reveals that FCPX “has been used 3 times in 2 years [and mostly] for very small jobs.” This manager minces no words: “It was dead on arrival and is still dead.”

No matter which editing software you need, CRE Rentals has the latest PC, Mac computer rental to get your project done. We have served entertainment clients for over 30 years and are an experienced technology rental provider. Give us a call today at 1-877-266-7725 or contact us to learn more about our rentals and services.

November 14th, 2013

It’s hard to make predictions, especially about the future. This is meant to underline the folly of “static thinking”  – assuming that today’s pace of resource depletion and waste will continue unabated into the future. The fatal flaw? There is no acknowledgment of the greatest resource of all, human imagination. For example, the dawn of the Computer Age saw predictions that beige boxes would cover the landscape. Instead, we have smaller, lighter, recyclable products, and new technologies and services for taking care of e-waste, outmoded gadgets, and “used tech.” Human ingenuity wins again.


There are various ways you can participate in recycling and re-purposing old tech. We’ll take a look at four major ways to:

  • trade, recycle, or dispose of branded electronics with most of the big-name tech firms, as well as retailers;
  • sell or trade them in, putting them back into the (used) market;
  • donate devices to nonprofits and others—government agencies, churches, community groups—to repair and give to others; and
  • repurpose various tech products via DIY projects at home, school, and other locations.

1. Trade, recycle, dispose — Some firms (Lenovo, Canon, Dell) will accept only their own products for recycling, while others (HP, Sony EcoTrade) take any device regardless of maker. In addition to big phone makers (LG, Motorola), niche firms like appliance maker Dyson and game company Nintendo offer programs for their products, too. When you return an Apple product, whether it’s an iMac or MacBook, the firm will apply any monetary value it may have to a gift card.

2. Sell or trade in — You can easily go on the Internet and list your used tech for sale. There are brand-specific sites that specifically want, say, Apple’s Macs, Xserve RAID units, and iPhones. Other firms will buy any and all used devices to refurbish and resell. Gazelle is well known for this, while others such as Glyde will even estimate the varying amounts you’d get from selling on various websites. The Amazon Trade-In Program issues gift cards for eligible used electronics (plus books, DVDs, phones).

3. Donate for redistribution — Your working used tech can be quite beneficial to someone else. Many nonprofits and groups collect and refurbish cellphones, PCs, tablets, and other devices to give to those in need. Both the National Coalition Against Domestic Violence (NCADV)—which works with Cellular Recycler—and Verizon’s HopeLine are connecting survivors of domestic violence with important resources. You can direct your donations to soldiers, the disadvantaged, and even the U.S. Environmental Protection Agency.

4. Repurpose via art, DIY Projects — An old television makes a great picture frame, among other things. Consider using your old tech gear as containers, frames, bases for lamps or sculptures, vases, or freestanding “statements.” Some project sites are meant for true, soldering-iron-wielding geeks who want to make robots or Rube Goldberg contraptions. However, there are also scores of websites that show you how to turn old tech gear into works of art (or sheer whimsy) with no special skills required.

Of course one of the easiest ways to recycle is to rent technology for short-term office use, projects or events. CRE Rentals is stocked with the latest computer, audiovisual rental inventory, ready to deliver (or ship) to your location to meet your needs. Learn more about our products and services by calling (877) 266-7725.

November 7th, 2013

disc driveCNET’s Josh Lowensohn declared a week or so ago that the “disc drive is dead,” explaining that it hadn’t happened to “PCs just yet, but certainly in Apple’s Macs.” There has been buzz about the death of optical drives for a few years. As it coincides with the advent of small, net-connected devices—including laptops in new form factors like ultrabooks, our own iPad rental, the iPhone, and the zillion Android tablets and smartphones—the story of its demise is somewhat cloudy. The choice of terms is deliberate. Let’s put this trend in historical perspective, and acknowledge up front that the interactive Internet with “that whole cloud thing” is both a cause and result of today’s coalescing, interrelated tech advances.

Apple recently updated its MacBook Pro line and introduced the futuristic Mac Pro. Lost in the fine print of a press release was the news that Apple was dropping the 15-inch, non-Retina MacBook Pro, leaving a single 13-inch non-Retina model with an optical drive. Lowensohn says this is Apple’s way of signaling “imminent extinction.” You may recall that Steve Jobs’ insanely great original iMac was released without a floppy drive and soon enough, all of Apple’s computers were floppy-less. Ditching optical drives merely continues the effort begun with the disc-less MacBook Air in 2008. Since the App Store didn’t open until 2011, it was “a gamble,” concedes Lowensohn, to drop a major conduit for getting software into your computer. Looking back, it is hard to argue against Apple’s prescience.

Size, weight, and waste

Dropping the optical drives in the Air reduced power consumption, system complexity, weight, and size. Building on this experience, Apple engineers trimmed the new 2013 iMac’s girth and volume by some 40% and estimated that the new Mac Pro is “one-eighth the volume of the previous generation.” Such other new components as flash storage (replacing the moving parts of the hard drive), high-speed wireless (802.11ac vs. 802.11n), and Bluetooth have sped up Macs by providing alternative connectivity for storage, communications, peripherals, etc. Apple has also taken the “connectivity crown” with Thunderbolt 2, capable of two simultaneous 20Gbps streams. Real world transfer speeds? Recently, Intel put up a demo showing “peak performance…just under 1100MB/s.” Over a gig per second? Fast!

Lowensohn notes the practical impacts of Apple’s hardware-trimming campaign, one of which is a huge reduction in shipping and storage costs. There are important marketing considerations; there are enough environmental benefits to call this continuing reduction of size, weight, and waste a “green program,” right in line with enlightened corporate goals and social values. When you consider the ingredients we’ve discussed—flash memory, WiFi, Thunderbolt 2—it is sobering to remember what is on the way. Holographic displays, gesture sensors, voice control, visual commands, instant translation, virtual keyboards—what crazy combo or brand-new idea will make our devices easier to use, smaller, less costly, more powerful, and more attuned (and tuned-in) to our individual lives? Well, we know the future is disc-less—and we think it will be “cloudy” for a while, too.

So if you need a disc-less computer or laptop, feel free to contact the experts at CRE Rentals. We have the latest technology rentals to suit your office or corporate event needs.

October 29th, 2013

With so many recent product announcements, upgrades, and rollouts, there is a lot of ground to cover. We’ll be discussing some of these things for weeks (or longer), so today’s post will be a “grand overview” of what Apple, Nokia, and Microsoft brought to market on Tuesday, October 22 aka the “Big Tech Day.”

A bushel of Apple stuff

Apple iPad AirAt its October 22 event, Apple announced the iPad Air, a 9.7-inch device that’s 20% slimmer (at .3 inches) than previous iPads and weighs 1 pound. “The lightest tablet on the market,” according to Apple, it uses the same A7 chip in the new iPhone 5S. The iPad Mini finally got its Retina display, while the existing lower-res Mini becomes Apple’s entry point. The MacBook Pro line got a refresh rather than full upgrade, although weight and battery power are nicely optimized. Apple also announced pricing of its futuristic new Mac Pro which will be available “before the end of the year.”

Introducing a new software policy that makes the new version of Mac OS X Mavericks available free to anyone now using OS X 10.6, 10.7, and 10.8. The productivity apps, iLife and iWork, will be bundled free on new iOS and OS X devices, with upgrades freely available, too.

Major takeaway: Free upgrades forever? Free software that’s actually good? Apple is right: This will throw the industry into a tizzy.

Nokia & Microsoft: Wedding bell blues?

Nokia, which Microsoft (MS) will finish absorbing in early 2014, showed two phablets  - Lumia 1320 and 1520 with 6-inch screens, which could draw business users. CRE’s long experience with mobile devices—from original tablet PC to current iPad rental—illustrates the growth of mobile computing, and Nokia wants in.  On the admin side, Nokia’s former chief, Stephen Elop, rejoins MS to lead the handsets division, which could be anchored by Nokia’s low-end Asha line for emerging markets and budget buyers. Since they use Nokia’s proprietary Series 40 OS, they could serve as stepping stones into higher-priced Windows Phone products.

Major takeaway: Nokia’s low-end lines may give budget buyers a path into the higher-cost MS models, but some analysts fear possible “sales cannibalization.”


Microsoft (MS) launched its new Surface 2 and Surface Pro 2 tablets at midnight Tuesday, October 22. CNET reported that the event was “loud and colorful and full of enthusiasm” and that the “only thing … missing is people that want to buy its new device.”  The Surface 2 runs RT and has 32GB and 64GB storage options. The Surface Pro 2 with Windows 8 has two models: one with 4GB RAM offering 64GB or 128GB of storage, the other with 8GB RAM plus 256GB or 512GB. One leading tech site ran a long, positive review but concluded that “recommending the Surface becomes harder when there are other Windows tablets that cost less and run full Windows.” In fact, most reviewers ended up asking what no manufacturer wants to hear: Who will buy these products?

Major takeaway: MS seems to be flailing about. The Nokia buy could be a good thing, but could just as easily go sour. 

Whether you need the best trade show convention rentals for an upcoming conference, or the latest in high-powered post-production gear, we can help! Call us at (877) 266-7725 or visit the Quick Rental Quote page and tell us what you need.

October 8th, 2013

Patent DefinedYouTube entrepreneurs and podcast producers sued; international tech titans battling in court; developers targeted for creating mobile apps; offices around the country threatened for being in possession of ordinary scanners. Innovators of all kinds, the very creators of the future, are falling victim to “patent trolls.” Trolls can be individual lawyers, legal firms, or some other type of company, but they all operate the same way, buying up patents and making sweeping claims of infringement.

With no “loser pays” system in the U.S., it is cheaper for firms to settle than fight—but for years there was no reason to do either. There was no patent protection afforded software even as Silicon Valley took over the world. It was the mid-1990s before a federal court determined that an “algorithm…in a general-purpose computer” could be “patentable.” The U.S. went from zero software patents about 20 years ago to around 100 per day now, a deluge that has overwhelmed patent examiners and allowed vague, overly-broad claims that do not “delineate the boundaries of the invention.” In the hands of skilled patent attorneys, unbounded claims can be applied in a sweeping fashion.

The trolls take a toll

There were 5,000 patent lawsuits in 2012. For the first time, more than half were initiated by trolls. One good thing: Patent trolls often own weak software patents that are often successfully challenged. Between 1995 and 2011, of cases that proceeded to a judgement, patent trolls only won one of four. Notoriously obnoxious trolls fared even worse, with the most frequent litigators winning a mere tenth of their cases. Another positive development is the recent, well publicized pushback against patent trolls by Newegg, Twitter, and others. Still, even the smallest companies taking a patent case all the way can spend $1 to $2 million or more. This is an impossible sum for many.

The actions of patent trolls essentially constitute a fee on innovation, once that’s increasing annually. American firms made almost $30 billion in direct payments to patent trolls in 2011, while the overall economic cost is likely much higher. Plus there are other problems besides trolls, like “patent wars” where firms fight it out in court instead of the marketplace. Had Steve Jobs been fighting with Samsung (and others) in the late 1990s instead of a decade later, he might not have had time to birth the iMac and change history. And yet, both Apple and Google spent more money in 2011 on buying and litigating patents than on R&D.

A bit of progress

Don't get Martha madJust last week, major troll Lodsys dropped its case against Kaspersky Labs. Until recently, Lodsys had been doing well—the firm went after Apple once or twice, tweaked a few other tech firms’ noses, but recently skedaddled out of several courtrooms with the corporate tail between their legs. And, while gradually fading out on the Kaspersky case, Lodsys tried sticking up Martha Stewart for $5,000. Now, that’s not a lot to Martha, but the Lodsys brain trust should have, at the very least, read a few Cosmo or Elle columns about the lady—or a few tabloids, what the heck? So now, on top of everything else, they’ve gone and upset Martha Stewart? Game over. Those guys are so doomed. And amidst new patent reforms, more and more companies are starting to fight back.

From intense post-production tasks with an AJA Io HD to conference breakout sessions with our first-rate trade show convention rentals, our expert Account Executives will meet your precise needs. Call 877-266-7725, send a message, or speed things along even faster with our Quick Rental Quote form. When you’re ready, we’ll be here to help—any time, in any way, whatever you need! Call now!

September 26th, 2013

SMARTphones-2After the usual dramatic buildup and better-than-average media circus, Apple debuted its new iPhone 5 models (the colorful C and superior S). The firm went on to sell nine million over the first weekend. It was yet another great product debut from the Cupertino techmeisters, but already the buzz is building for iPhone 6, rumored to have a larger screen and new alloy body. One question lingers, however: Were there really nine million people left who didn’t already have a smartphone, either iPhone or Android? (BlackBerry? What’s that?) How many of those buyers were iPhone users already? How many will always be? That question is for another day, as now we consider a bigger picture.

Only six years? Really?

Seriously, now, since the original smartphone was the 2007 iPhone, we now have some six years of experience with these devices. We know what they can do, and what they can’t, as some 90 percent or more of smartphone innovation, say the know-it-alls, has happened already. As we know from the iMac example, Apple and other smartphone makers will do a lot of revising and tweaking, particularly to improve interoperability with consumer electronics, vending machines, point-of-sale (POS) systems, etc. But the smartphone is a mature category with an established form factor. If “design creep” sets in, and makers keep stuffing in keyboards and enlarging displays, it’s time for another form factor. Say hello to phablets.

Fact is, smartphones are reaching saturation point in many regions, according to Glen Yeung of Citi Research. Writing at the Wall Street Journal‘s MarketWatch website, Yeung says, “Developed markets are approaching full saturation, suggesting that smartphones are nearing replacement-only mode.” Other analysts counter that no such saturation exists, and also point to the 3G/4G capabilities of devices from digital cameras and desktop computers to iPad rentals. As smartphones took 51.8 percent of all mobile phone sales in Q2 of 2013, topping feature phone sales for the first time, end-user mobile phone sales totaled 435 million globally, up 3.6 percent since Q2 2012. What saturation, many ask?

Accelerating tech adoption

It’s all about momentum and maturation, Yeung explains. Smartphones have been adopted faster than PCs—a mini-PC that phones home is pretty handy—so the market peaked early. It took the desktop PC market a dozen years to mature (saturation 2008), laptops 10 (saturation 2012). Smartphones and tablets, Yeung continues, “are expected to mature in 2015, giving smartphones a product life cycle of seven years and tablets one of five years.” All of today’s technologies—including all the mundane (and vital) things in CRE’s office equipment rentals inventory: printers, copiers, scanners—are being adopted, revised, and reborn in accelerated fashion. Like kids today, they’re growing up fast.

If smartphone sales do hit a ceiling, there will still be tech companies entering the market from every direction. Remember, though, that the devices—from tablet PCs or phablets to wearable phones—are perhaps even more valuable for the enormous opportunities to heap all kinds of software and services on top of them. Nothing in the smartphone market will be revolutionary at this point, but that’s fine. Since we move ahead through constant change and adaptation, we need to put our trust in good old evolution.

CRE Rentals can help you with the finest convention rentals for your next conference, or equip a branch office with everything from PCs to Xserve RAID backup and storage. Call 877-266-7725 or send a message to connect with an experienced Account Executive, or tell us what you need with the Quick Rental Quote form.

August 20th, 2013

As always, Apple is in the news, with several big announcements coming soon. In addition to a new iOS release and the upcoming debut of OS X Mavericks, there are iPhone rumors a-plenty, too. Let’s get up to speed on what’s happening in Cupertino, since whatever happens there on Infinite Loop usually makes its way around the world pretty quickly. Here we go…!

iWork for iCloud

Apple has been quietly sending out invitations for people to try its iWork for iCloud suite that will debut this fall. The three applications that make up the iWork package—Pages, Numbers, and Keynote—sell individually ($9.99 each for iOS, $19.99 each for OS X). Apple has various options for pricing, and has not announced its plans yet. If an iCloud version ends up being free, you could rent laptops and use the iWork apps free via a browser, rather than pay to have them on your computer or tablet.

iWork in Beta testing

“We’d like to invite you to be one of the first to try it, so we’re giving you early access to the iWork for iCloud beta,” the latest emails state. Anyone who wants to try the apps on iCloud, whether via an iMac or a PC, can use the current version of Internet Explorer, Safari, or Chrome. Apple has committed to broad accessibility, and is likely to add Firefox and Opera, browsers that will run on any computer rental in the world, Macs as well as PCs. Before the suite is released, Apple is tweaking printer settings, sharing iCloud-based documents with links, and refining the way the apps handle document version histories.

iPhone: Rumors Now, Facts Soon!

According to the digerati at the Wall Street Journal’s “AllThingsD” blog, Apple is set to debut its new iPhone on Sept. 10. The event may take place at the Yerba Buena Center for the Arts in San Francisco where the company made last year’s iPhone 5 announcement. iOS 7The “rumor consensus” on the name is the “iPhone 5S,” and it should include a fingerprint reader, faster CPU, and better cameras. It will come pre-installed with iOS 7, which Apple gave developers back in June. After the iPhone launch, iOS 7 will be released and our iPad rental inventory can then get updated, too.

If Apple parallels the 2012 schedule, pre-orders for the iPhone 5S could start on Sept. 12 and retail sales on Sept. 20. The firm might use the same Sept. 10 event to announce a low-priced iPhone (the 5C?). With Apple’s global smartphone share dipping 3 percentage points since 2012, from about 16% to 13%, the company needs an entry-level model to counter the aggressive competition from Android models. The MacBook Air itself was an attempt to offer a lower price point in the MacBook line, and a low-cost iPhone would target the same developing markets of China, Brazil, Indonesia, and India.

CRE can set you up with leading-edge render farms for high-end post-production, or a stylish expo-floor booth crafted with our fabulous trade show rentals. Call (877) 266-7725, send a message, or visit our Quick Rental Quote page and together we’ll find the right solutions to your unique challenges. We’re here to help—so call now!

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