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Training Tips, Online and OffApril 29th, 2010From the start, the educational potential of the Internet was a source of tremendous excitement. There is a wealth of online training available today, in every imaginable subject, with many top universities and even elite Ivy League institutions delivering courses, counseling, certificates and degrees on the Web. It’s even better for ongoing education and professional certification, as well as for people who want to learn specific skills or knowledge without a degree program. At CRE, we support all kinds of businesses in every industry, but have a particular expertise outfitting creative people – designers, audio engineers, video pros, marketing mavens – with powerful media manipulators like our Mac Pro rentals. We know how much effort it takes staying updated on all manner of different software and hardware, with the ability to jump into one of our G5 with Kona card rentals and do your thing. Should you decide to take some online training to maintain and/or improve your professional standing and specialized skills, we would commend you for your work ethic – then share a few tips. Always check training sources
Rentals for in-house training If you are looking for training for a group of people, perhaps for professional certification of some kind, you can buy the instructional materials on DVD. CRE has the projector rentals, as well as the audience response system rentals, that can make group training simple and effective. Especially in the IT and technical fields, where widely-regarded certifications are essential for a tech firm’s employees to have, using CRE laptop rentals rounds out a cost-effective training regimen. The more people you can get trained together, of course, the lower the unit cost for the preparation. Win-win. With large enough hardware or software purchases, vendors can also customize a total solution for your firm and easily integrate online or offline training into the plan. You don’t need to tie up your workstations (which are making your company money) or budget a large hardware purchase when you use computer rentals for training. A room of iMac rentals and/or PCs, the right software, the right learning materials and the right amount of time, and you’ve got another group of experts in Excel, Exchange. Photoshop or InDesign – or Maya, C+, Logic, Pro Tools, Avid, Javascript, Ajax, Cisco, Microsoft, Novell or whatever else you can think of. CRE has its share of experts, too. Our Account Executives know exactly what solutions will fit your particular challenge, whether it’s a post-production bottleneck, convention, presentation or training session. Call or send an e-mail, or fill out the Quick Rental Quote form, and we’ll get you that personalized training solution you need. Computer Recycling – A New “Green Apple” RecipeMarch 25th, 2010Apple CEO Steve Jobs is serious about environmental leadership. He is also serious about being seen to be serious, as this makes for good public relations. However, having a business motive for making “green” upgrades does not negate all the good that they will do. Even before his latest announcement, Apple had already eliminated, by the end of 2008, such toxic chemicals as lead and arsenic (in displays), polyvinyl chloride (PVC) and brominated flame retardants. With the introduction of LED technology in its displays, like the 30-inch Apple Cinema HD Display rentals from CRE, the Cupertino firm also took the lead in eliminating mercury from its products. The latest iMac rentals also have mercury-free components, and arsenic-free glass, and represent the future of “non-toxic tech.” CRE also checks the manufacturing processes of the other companies whose products it rents, as CRE is committed to its own sustainability strategy, as outlined in its corporate “green statement.” A little history
Presently, there is no industry-standard way to assess the effectiveness of these recycling programs. Dell Computer has proposed a simple measure that projects a seven-year product lifetime, and measures the percentage of total weight recycled each year against the total weight of what was sold seven years earlier. This is a sensible proposal, with the added benefits of simplicity and transparency. The way forward For its part, Apple recycled 13 million pounds of e-waste in 2006, almost 10% of the weight of all products the company sold seven years prior. Apple executives expect this percentage to grow and, by 2010, project that the company will recycle 19 million pounds of e-waste, or nearly 30% of product weight sold in 2003 (seven years earlier). Apple’s high-end models, like CRE’s MacPro rentals and the iMac line, are not part of the Apple trade-in program yet, but the company offers 10% off a new iPod when a customer brings in an old one to recycle. Whatever you need in the way of Apple products, potent PCs, plasma rentals or conference capabilities, it takes just a quick phone call or e-mail to get a CRE Account Executive working on a solution for you. If you know what you need, our Quick Rental Quote form is the way to go. CRE is proud to partner with Apple and other industry leaders in the “greening of technology,” and we will keep you updated on the progress! New Technology for Security SystemsMarch 18th, 2010Today, companies of all kinds need to consider security. It used to be large firms or retail stores that used video surveillance and other tools, but with lawsuits concerning hostile workplaces, harassment and on-the-job injuries, more and more companies are equipping their properties with security cameras. Originally, systems were clunky and hard to control, but with the continuing progress in computing and communications, First things first with security systems Do not go too fast when you decide to get a CCTV (Closed Circuit TV) system for your business. Approach the decision as any other, with research, study and plenty of poking around the right Web sites. You need to learn about pan/tilt/zoom cameras, wireless technology, DVRs and NVRs (Digital Video Recorders and Network Video Recorders), and the ways in which they work with computers as a central “command post.” As with many first-time projects, it might behoove you to get one of the CRE Mac Pro rentals to use for your first setup, so you don’t have to ‘borrow’ other workstations from their current and ongoing duties. If you have PCs, you have even more choices of software, as Windows is far more widespread than the Mac OS. In that case, consider one of the CRE desktop rentals like the HP 8600, a powerful computer that can accommodate any surveillance setup. Security offers multiple benefits When you do decide to make the move to installing a system, remember that even the sight of a few pan/tilt/zoom cameras outside your business has a deterrent effect. You should not gamble on dummy cameras for an entire installation, but you can add a few in non-critical areas to buttress the message sent by the real ones. Software from commercial packages to freeware are available, and there is a particularly high number of shareware specialty programs for the Windows platform. Mac users have multiple options, too, as do users of Linux PCs. A CCTV system, in fact, can safeguard your business in many ways. You can document accidents or other incidents involving customers, employees or both, and simply having the cameras can reduce your insurance premiums, too. Of course, having a safe, secure store environment – or office building, warehouse or studio – can be used as a selling point when promoting your business, too. If you want to do a “test run” for a new computer-based security system, or need high-tech help for any kind of project from animation production to audience polling, our expert Account Executives will get you set up right. Call or e-mail for assistance, or fill out our Quick Rental Quote form, and you will be assisted swiftly and effectively. We’re here to support you, every day, in every way. Catching a New Wave with GoogleFebruary 25th, 2010
Wave has the potential to be a great tool for conferences and events by offering a collaborative environment. The “waves” — discussions, pictures, drawings, audio notes — can be “threaded” separately and can help event organizers, booth staff and conference attendees manage meetings, develop agendas, share content, capture data, record audio and video, and interact with one another in both planned and improvised ways. Using the Wave with technology rentals Google Wave is, of course, a computer tool and users will need good internet access and the right hardware, like CRE’s tablet PC rentals, to make the most of it. With the ability to capture handwritten notes, audio and even video with a small, USB Flip camera, tablets are perfect for staying plugged-in while strolling about a convention or meeting facility. In a seated seminar, laptop rentals would integrate perfectly with your “mobile tablet team,” and your booth in the exhibit hall can be “command central” with a computer rental. As Wave matures, it is likely that mobile applications will emerge to make “waving” (perhaps there’s a better verb available) possible on cell phones, PDAs and iPads (here is our take on the iPad). During this process, Google will also have to address the various criticisms of Wave, which are to be expected in any new software product. There is a fairly stiff learning curve, although there are a lot of online tutorials from Google and third parties. With the plethora of options and tools, Wave can be a bit daunting at first glance, and there is no way to master it without jumping right in and devoting the time needed. When you have questions about new technology – especially tools that can help you work more cost-effectively – give our Account Executives a call or send an e-mail. They stay abreast of all new products and services that can help you get your jobs done better. If you know what you need, use our Quick Rental Quote form. It may take time for everyone to catch this Wave, but it looks like it promises to be quite a ride. CRE Rentals, Your Co-Pilot During Pilot SeasonFebruary 23rd, 2010Those of you who read Variety and The Hollywood Reporter, not to mention all the specialty TV-biz newsletters, know that the last six weeks or so have seen a lot of action on the TV pilot front. ABC gave the greenlight to two dramas and a comedy in one day, with Fox, NBC and CBS spreading out their action over a bit more calendar space. Fact is, though, that the pilot season is in full swing, which means companies great and small will be doing title sequences, post-processing, digital effects and other work for the producers of the shows. CRE, of course, specializes in supporting the entertainment industry with the best computers and other high-tech equipment.
It was not that long ago that it took a room full of computing power to produce a single four-minute cartoon. Now there are independent films being created on single Macintoshes. Even the 17-inch iMac, for example, has a Core 2 Duo processor and a gigabyte of RAM, an unthinkably powerful combination that would have seemed otherworldly in the 2001 TV season (remember The Lone Gunmen?). It is muscular enough for audio/video chores and provides a potent platform for Adobe’s Creative Suite, too. Technology rentals for the entertainment industry Running hither and yon to meetings, day and night? If you take along one of the CRE laptop rentals, like the HP NX9010 with a 3GHz Pentium, you will power your way through them all. You will be in constant contact with its WiFi, and the 1GB of RAM will keep you multitasking with notes, video clips, audio addenda and everything else that is likely to come up. Staying put at your desk? Offload your extra work to your assistant or pilot-season temp, outfitted with an HP/Compaq D510, a desktop rentals star with a 2.4GHz Pentium 4. This rental package comes with a 17-inch LCD monitor, too. CRE covers you no matter what your production needs. From 30″ Apple Cinema Display rental for a big-screen work window, to powerful video and post solutions like the PowerMac G5 with Kona card rentals, we have it all. No matter what you have to do, we have the equipment to help you get it done, and everything arrives to you tested, double-checked and ready to rock, every time. Even more, we can provide the office equipment rentals to tie everything together – whether it’s an HP 4000N B&W laser printer or an all-in-one printer/fax/scanner. CRE has got you covered. Need some help configuring a system or figuring out a solution for your pilot season workload? Our Account Executives know what you need and have been helping entertainment industry professionals of all kinds for a long, long time. We know what you’re up against, and we know how to help. Contact us today, or fill out a Quick Rental Quote form if you already know what you need, and we will get on the job for you, right now. We do our best to help you do your best, which is the kind of win-win formula we like. Five Technologies to Watch in 2010 – CRE RentalsJanuary 15th, 2010
Anything that affects your firm’s long-term plans and ongoing operations is called “a strategic consideration,” like the 2009 buzz phrase “going mobile.” New technologies always fit that description. No matter what industry you are in, you must start factoring new technologies into your strategic planning now. You must determine how to approach each of the top five new business technologies for 2010 that are presented here (in no particular order). We start with a “big buzz holdover” from 2009. 1. Cloud computing Here it is again, waiting to be crowned As Important As The Wheel, which proponents insist will occur any day now. It does look promising, as cloud computing promises to deliver a huge menu of IT options to cost-conscious companies (and everyone else, eventually). Fact is, with an XServe rental from CRE you could create a cloud or two of your own, as well as educate your employees on the change that’s “right around the corner.” 2. Client computing “Virtualization” means using computing applications in such a way that hardware and operating system (OS) considerations are not deal-killers. Companies need to look at everything from device specifications, ownership/support of hardware and software selection to management structure and security. Getting a powerful desktop rental can help you discover the difference between running your current, aging hardware and the new generations of Macintosh and PC computers, especially in terms of the new Internet standards heading your way. 3. Flash memory Flash memory is increasingly important for storage solutions. The kind of semiconductor memory device found in USB “thumb drives” and digital camera cards, flash memory is smaller, sturdier and faster than hard drives. Flash memory will come to dominate embedded systems, personal electronics and mass storage, and laptop rentals will include units with solid-state flash memory soon after they hit the market. Flash memory provides advantages in space, heat resistance, power consumption, ruggedness and speed. 4. Advanced analytics A variety of analytical tools help companies investigate alternative scenarios and manufacturing/marketing outcomes. Fixed rules and inflexible policies are being replaced by informed decision-making based on “the right information at the right time.” Since advanced analytics provide overlapping, real-time alternatives and predictions, not just dry data, it may take a widescreen LCD monitor rental to keep everything in front of you at once while you make some very important decisions. 5. Mobile applications Some 1.2 billion people around the world will be using devices capable of truly interactive, mobile commerce by the end of 2010. In an environment where mobility is converging with wireless and the Web, a huge number of new applications will pop up. There are already almost 100,000 programs for the Apple iPhone and Google-ized Droid, even with the high prices and unique coding for each device. Newer software programs will operate on both mobile computers, like tablet PC rentals, as well as a range of mobile systems – netbooks, phones, PDAs and even portable media players. Did we miss any technologies that should be watched? We’d love to hear from you. CRE Looks at “The Year of the Netbook”January 12th, 2010
The move to “pocket computers” follows the trend to smartphones, of which the iPhone and the new Google-powered Droid are prime examples. The phones are truly pocket-sized, can run tons of “apps” that are easily downloaded for low or no cost, and are great for quick messages as well as long talks. The netbooks, most with keyboards between 60-80% the size of a normal PC laptop, offer real e-mail interaction, a normal Web experience with a real browser, memory card slots, USB ports, Ethernet — wow, just like a real computer! Critical mass for netbooks Interestingly, it was the niche players — companies like Acer and Asus that were more business- than consumer-oriented, and also sold motherboards and other components — that drove the development of netbooks. Soon enough, major players like Dell, Lenovo, Toshiba and Hewlett-Packard which makes everything from netbooks to high-power desktops (available as a rental), were in the game. You won’t be doing Vegas Video editing on a netbook, and forget Final Cut Pro as Apple, despite persistent rumors, has steadfastly refused to enter the fray with a “Mac netbook.” The processors, although Intel, aren’t quad-core, dual-core or even hard-core (like some tried-and-true Pentiums). More powerful CPUs will not be possible until better battery technology is available, and dissipating heat is always a problem in small spaces where fans don’t fit. “Phone-replacement” computers? Businesses may find a use for netbooks as smartphone replacements, but they are simply not fast enough, and the screens are too small, to be true laptop replacements. If you need a powerful HP or Mac laptop in your line of work, an Atom-powered HP Mini is just not going to cut it. In fact, if you need a few laptops for your department to stay in touch at a conference, take notes, send e-mails and browse prospects’ (or competitors’) sites, you’d be pushing a poor little netbook into a nervous breakdown. As always, get the right tool for the job. If you need help figuring out just what that is, call one of our expert Account Executives today. If you like, explain your situation in an e-mail or, if you know what you need, just send us a Quick Rental Quote form. We will make sure you have exactly what you need to do the job right. Tech Resolutions for the New YearJanuary 5th, 20102010 is upon us, and it’s likely you are considering yet another list of New Year’s Resolutions. These usually concern losing weight or changing careers, but smart computer users should resolve to keep their computers in good working order.
This may seem silly to you, but it really isn’t. You need to check your power cords, USB/FireWire cables and so forth. It’s possible for cables to “go bad,” particularly when they are bent into 90-degree angles or squished under heavy printers. With LCD monitor rentals, for example, you get the cable in good shape and ready to work. It is important to keep sufficient airflow around your high-tech equipment, so check out your “office ergonomics” to ensure enough room between devices. Layers of dust can build up on internal PC components, too, sometimes causing overheating, so have some canned air handy for a quick “spray” every month or so. Backing up You simply must back up your files. This means the system files, work files, everything. Your primary drive is likely internal, but if you save files to external or online storage, back those up, too. Windows Backup in Windows Vista and Windows 7 is a good tool. You can also clone your drives and make “disc images” with ImageX (free from Microsoft) and other applications. Macintosh users also need to back up everything. The Mac OS boasts Time Machine, which automates the process in a lot of customizable ways. Naturally, when you use a Mac Pro rental you should save all your work to an external drive, which means that you should back it up to an online service, another hard drive or to DVDs. Security Always “okay” the Windows and Mac automated system updates. This will ensure you have the latest security fixes for your OS as well as updates for installed programs. On the Mac, Software Update can also be started from the Apple menu. The Windows Update application in Vista or Windows 7 can even recommend settings for folks short on time, expertise or both. In addition to using your firewall, get a good anti-malware and anti-virus utility – or two or three, since not all programs can defeat all types of malicious code. Since e-mail continues to be a primary method for spreading Trojan horses, viruses and other destructive malware, check that your antivirus program will scan your e-mail. Also use anti-spam software like MailWasher or a mail-checking service. Other tips Consult a more thorough article on maintenance if you need to, then create a schedule for taking care of things regularly. Actually, if you are doing a comprehensive backup for the first time, it may be a real time- and money-saver to rent a computer to act as “command central” for copying, duplicating, deleting and moving files around your network. CRE employees know their way around technology, so we’re the ones to call when you need help. Send an e-mail, fill out the Quick Rental Quote form or use the phone. Whatever your business goals for the New Year, we’re here to help you achieve them. That’s our resolution, each and every year. Reviews of Computer & Technology News of 2009December 29th, 2009
This past year, for computer lovers, was as good as it gets. While every year sees new inventions and further refinements of existing products, 2009 was a landmark year in many ways. From the new MacBook models that CRE now rents to new display technology and “wireless everything,” 2009 was a big year. Laptops have gotten more powerful while getting lighter. Leaving aside the new netbooks, subject of a future blog, the laptop sector has made big strides in power, heat dissipation, battery life, displays, and connectivity. The year started off with dual-core processors limited to the MacBook Pro laptop rental and PCs, and ended with quad-core processors available at the high end of some lines. Desktops have changed in terms of power and ports. Apple dropped the original FireWire 400 connector for FireWire 800 (backward compatible with an adapter). USB is king of the hill for connections, with USB 3.0 right around the corner promising another serious speed bump. Ethernet? Faster. Phone modems? Disappearing. Hard drive capacities are into the terabyte (TB) range and no one gets a PC with just “a gig of RAM” anymore. Even low-end PCs now come with 2-4GB of RAM. Powerhouses like CRE’s quad- and eight-core HP computer rental can have up to 32GB. LCD Displays – Seeing is believing Computer users can thank display manufacturers for their less-strained eyes. The LCD and LED-backlit monitors look better, use less power and emit less radiation. Plasma monitor (rentals) are still tops in the largest sizes, while the Apple Cinema Display 24-inch LED monitor is what every post-production pro wants under the tree this year. Look, Mom, no wires on technology rentals Yes, it was a “wireless” year, for sure, and not just in terms of Web browsing at the coffee shop. The mouse, your phone, the printer, your TV – everything is hooking up with everything else by radio, Bluetooth, WiFi and (it seems) smoke signals, too. It’s not just tablet PC rentals that provide portability with connectivity. Your phone, its headset and your office all-in-one have all lost their electronic umbilical cords. This coming year, watch for wireless recharging of these devices. If you want to know what else to watch for in 2010, keep checking our blog. We will feature tech trends in 2010, laptop and desktop guides, a netbook report, gadget updates and other problem-solving, trend-spotting news. In the meantime, when you’ve got work backed up and no time to waste, remember that CRE is here to solve your problems with just the right tools. Contact us or fill out the Quick Rental Quote, and an expert Account Executive will take good care of you. That’s what we do! 3DTV Is Starting to Take ShapeDecember 22nd, 2009The next wave in display technology for television will be called 3DTV, but marketing terms for 3D-type monitors have not been created yet. These monitors will display a 2D image with stereoscopic depth added. How good will it look? Compare an old 1998 CRT monitor to the LCD monitor rental, and you will note an incredible improvement. Going 3D will be even more dramatic.
3D technologies have improved to the point where Hollywood has a small but growing library of “depth-enhanced” films. Just as black-and-white films were “colorized,” movies can be “depth enhanced” now, especially if made with computer technology like the PowerMac G5 with Kona card that CRE rents to production professionals. Toy Story 3D, in fact, is an enhanced “combo” of the first two 2D films. The 1950s vs. now The 3D projection used for 1950s 3D films called for superimposing polarized or differently colored images on each film frame. Viewers wore “passive” glasses that revealed different images so that the brain would “knit” the images into layers that gave a sense of depth. Viewing newer 3DTV displays with “active” glasses would create much more convincing “alternative realities.” Active glasses are expensive at this point, but as with all technology the price will drop. Sony, Samsung and others are building “3D-capable” displays now, and Panasonic recently demonstrated a large-screen 3DTV that it hopes to ship in 2010. Again, as happened with high-end plasma rentals, premium 3DTV models will arrive first, followed by more-affordable models. Coming soon? Existing cable and IPTV networks are already capable of distributing 3D content. The bandwidth that networks use to deliver HD content will handle 3D content with the latest video compression techniques. Of course, high-end PCs (like CRE’s HP XW 8400 computer rental) and Intel-based Macs are powerful alternatives to TVs. Using physical media, of course, means Blu-ray. It can store, burn, save and present the data needed, and 3D BR players are already in the works. No changes to the Blu-ray specs are necessary, so standards groups and manufacturers are focused on practical things, like making sure that 2D TVs can play 3D discs. Flexible standards Conflicts or development dead-ends due to “battling standards” should not be particularly troublesome, as long as 3DTVs stay flexible. Just as digital TV was defined in 480, 720, and 1080 formats – along with progressive (p) and interlaced (i) versions – an industry group is working on a simple, straightforward standard, the kind that has led to the proliferation of WiFi in laptops and tablet PCs. The first 3D displays will use alternating images viewed with shutter-style glasses until holographic displays are developed. Until then, 3DTV could be sold as a minor upgrade to existing HDTV units. Stay tuned, they’re coming soon! In the meantime, CRE can handle any display needs you have – for your office, conferences or presentations – so give one of our Account Executives a call, send an e-mail or fill out our Quick Rental Quote form. We’ve got you covered, in all dimensions. |
Apple began a serious recycling program in 1994 and by 2007 it operated recycling centers in the countries where upwards of 80% of all iPods and Macintosh computers were sold. By the end of 2009, that figure had increased to over 90%. Hewlett-Packard, whose powerful HP8600 is one of CRE’s top 
The easiest way to explain 
The only thing constant is change, right? This past year proved that the computer industry still had product niches left to develop and exploit. The rise of the “netbook” – a low- to medium-power, small-format computer with a bright screen, built-in WiFi, and basic productivity software that will never be confused for a rootin’ tootin’ laptop, like the new 
