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Trade Shows in 2012: Concrete and ScienceJanuary 10th, 2012We’re going to go out on a limb and predict that the world will not end in 2012, as some ancient Mayan calendars have been interpreted to mean. Even if it does, it’s supposed to happen in December, so the following two trade shows in late January and early February should be right on schedule. World of Concrete Trade Show
From January 23-27, 2012, the Las Vegas Convention Center hosts the only international conference dedicated to the commercial concrete and masonry construction industries, World of Concrete (WOC). CRE’s expertise in trade show convention rentals will help you create an inviting, effective presence in WOC’s 500,000 square feet of indoor and/or outdoor exhibits. With around 1,300 exhibitors showcasing a wide range of products, services and technologies, you need the right sights and sounds to stand out – like big plasma display rentals for indoor exhibits and audio visual (AV) equipment rentals for outdoor exhibits. WOC also has a full program of demonstrations and competitions, as well as a first-rate education program. Lab Automation Conference gets new name SLAS2012, the First Annual SLAS Conference and Exhibition, is bringing the best of the former Lab Automation and SBS conferences to the San Diego Convention Center from February 4-8, 2012. Over 5,000 engineers, scientists, technologists and researchers – from government, academia and industry – are coming from around the world. A wide range of industries will be represented, including drug discovery and development, food and agriculture, forensics and security, energy, consumer products and more. Whether you decide to focus on the display floor, inviting people to your booth with an interactive presentation running on an all-in-one multitouch display PC (or several), or lead a breakout session with one of our advanced Audience Response System rentals (ARS) to gather feedback, we can put it all together for you. Attendees will enjoy some 130 presentations and scores of workshops, tutorials and short courses, and will also be investigating exciting technologies from about 270 exhibitors. Arm your conference team with the iPad rental and you can all stay in touch with FaceTime, IM and SMS messaging, e-mail and web conferencing services. Rent interactive kiosk technology to augment your human crew, and capture contact info from all the people you don’t see. One call or e-mail – or a few clicks on our Quick Rental Quote page – will put an expert Account Executive on the job for you. We will craft just the right solution for your unique challenge at these upcoming trade shows (and future ones too!). Give us a call today or learn more about our products and services CES and NAMM: Big Trade Shows in January!December 7th, 2011CES 2012 The Consumer Electronics Show (CES) draws huge numbers to annual events of exceptional, ever-increasing quality, and CES 2012 will be no different. By all possible measures, CES is truly incomparable – the number and quality of exhibitors and attendees, the intense media focus, the incredible variety of markets represented and the unique special events. If your firm needs to be there – the Las Vegas Convention Center, Tuesday January 10, 2012 through Friday the 13th – CRE can help you make your best impression. CES has options for all marketing strategies, and so do we. If you want to show off your product or service to one and all, consider an Open Booth Space with one of our large-screen plasma display rentals showing your eye-catching invitation. If you prefer to meet and greet new and existing clients in a more private setting, then CES’s Meeting Place or Suites may be the spot to showcase new product offering using iPad rentals. This year, there are more than a dozen CES TechZones featuring such exciting niches as “green tech,” iOS- and and Mac-specific products, 3D monitors and tablets/e-readers. With our complete selection of event production rentals, we’ve got you covered whatever you decide to do. NAMM 2012 The annual convention of the National Association of Music Merchants, NAMM 2012, is set for Thursday through Sunday, January 19th to the 22nd, 2012, at the Anaheim Convention Center. Get the inside track on the newest gear, freshest ideas and best strategies for your business. Network with global pros, attend NAMM U development sessions, learn about the latest challenges and opportunities – and put your own best foot forward with the right CRE trade show convention rentals; we are the official technology rental provider for NAMM Trade Show. At NAMM 2012, there will be some 1,400+ exhibitors from all over the world. In addition to welcoming as many as possible to your own booth – showing a presentation on our special NAMM plasma rentals, or inviting folks to interact with your product demo on one of our LCD touchscreen monitor rentals – you can also “multiply your presence” to capture contact info without wasting “people time.” Rent interactive kiosk technology from CRE and position a unit or two in high-traffic areas (the ones where you and your team won’t be, naturally). “You can’t get hands-on on the Internet,” as the NAMM promotional materials say. You need to get there in person! Whatever your strategy, CRE can outfit your booth and breakout sessions, and keep you in touch with your team with WiFi devices like iPads or tablet PC rentals. No matter what size your budget is, CRE can help your strategize a potent presence at CES, NAMM or both. Call or e-mail an experienced Account Executive and let’s work out the best plan for you. You can also use our Quick Rental Quote form if you know what you need. Either way, we’re ready, willing and able to help you put your best foot forward in Las Vegas, Anaheim – and everywhere else! Impressing Conference Attendees, Part 2September 22nd, 2011Yesterday, we dealt dealt with pre-conference promotion and exhibit preparation (check out the post: Impressing Conference Attendees, Part 1) Today, CRE Rentals covers promotion at the conference itself, in addition to the vitally important follow-up after the show.
Promotion at the conference • Sponsorships and participation – If you can arrange to lead a conference session under the aegis of the host organization or company, it positions you as an expert in your field. Although you would not promote your services in these settings, you will benefit from priceless word of mouth. If you use projector rentals for a presentation, it would be acceptable for you to have your logo or business name at the bottom of the images – but be discreet. • Giveaways – Consider freebies for visitors to your booth. People do like logos, especially on useful little items like key rings, sticky notes, fridge magnets and such. Do not be cheap. It is better to have nothing at all than a penny mint or plastic wristband. Naturally, be frugal, too. Outfit your conference team with MacBook Pro rentals and your giveaways can be digital, and you can deliver them to other Mac users with OS X Lion’s new Airdrop feature – over WiFi or peer-to-peer. • Brochures and business cards – You can never bring enough of these. If you run out… never mind, it’s too horrible to contemplate. An updated business card with all your contact info is always the #1 thing on experts’ lists of “what not to forget to bring to the convention.” Don’t be shy about spreading them around, either. • Touchy-feely togetherness – LCD touchscreen monitor rentals are great for engaging and impressing booth visitors, and you can customize any number of approaches to lead them to the right conclusion about your product or service. With a printer hooked up, booth visitors can print a variety of materials themselves. This guarantees they’ll leave with contact info for your firm. Post-conference follow-up This is the “forgotten step” in many conference marketing strategies. It is important to follow up with everyone whose contact information you captured – at your booth, or with strategically placed interactive kiosk rentals – and it is also important to revisit your original invitation list. Since many firms do zero follow-up, you will impress conference attendees with your attention to detail – and your attention to their company! You can use post-conference reports available (for a fee) from the association hosting the event to identify other contacts. “Sorry we missed you at GlobalWorldCon 2011,” you could say, then steer the recipients to your website. CRE has a full range of convention rentals, and decades of experience helping firms impress conference attendees. One call or e-mail is all it takes to get a knowledgeable Account Executive on the job for you, and a couple of minutes is all it takes for you to get what you know you need with our Quick Rental Quote form. How can we help you? Trade Show: Interbike Loves Las VegasAugust 30th, 2011
Interbike International Bicycle Expo (Interbike) is the premier bicycle industry business-to-business (B2B) event, bringing together leading manufacturers, retailers, support industries, cycling advocates and media to tend to the business and technology side of cycling. The event assembles over 1,100 cycling-related brands and draws over 20,000 attendees every year. The 2011 edition of the show will once again be held in Las Vegas from September 12th to 16th. To move or not to move? It almost wasn’t so. Last year Interbike announced it was moving its 2011 show from September to the month of August. Almost in passing, the organization mentioned that the location was moving, too, from Las Vegas to Anaheim. The announcement unleashed a flood of feedback, surprising Interbike’s top brass. It “elicited a very real response,” said Interbike show director Andy Tompkins. After “countless conversations [with] exhibitors and retailers” the group reversed course. “We are hearing loud and clear,” admitted Tompkins, “that [the] industry prefers September dates and the convenience of Las Vegas.” CRE is particularly experienced in serving the great convention centers of the West, even if you just need a dozen tablet PC rentals for your team. Interbike shifts paradigms During the scheduling kerfuffle, Interbike execs heard from numerous industry insiders about the show’s importance to the marketplace. It is still “the industry’s show,” said Tompkins, and “the market’s passion and commitment” to it means that the 2011 and 2012 events will be “groundbreaking.” Expect large, milling crowds, and stay connected with iPad rentals – they’re notepads, display devices, phones, e-readers and Internet appliances in one slim, slick package. If you’re exhibiting in a major way, CRE’s excellent event production services will make your trade show appearance a hit. You can also put together your own booth a la carte, so to speak, and draw passersby into an interactive presentation on a Interbike plasma rental . If you’re attending to gather materials and distribute your own, you can set up a mini branch office with CRE’s vast range of office equipment rentals. Green is keen! We can help you make your tradeshow experience greener than ever, too. Save on four-color printing by handing out business cards or flyers with URLs listed, so interested folks can save a few trees while reading your “virtual marketing materials.” Multiply your presence with CRE’s interactive kiosk rentals, which can be configured to your specifications to dispense info (and collect it, too). Very handy, and kiosks don’t take lunch breaks. (But you should!) If you’re working yourself to a frazzle setting up your exhibit or strategizing a breakout session, let CRE help. We’re seasoned trade show specialists that also happen to have one of the largest inventories of high-tech rentals anywhere. One call or e-mail, or a few minutes with our Quick Rental Quote form, is all it takes to get you on your way to Interbike. Trade Show: This MAGIC MomentJuly 28th, 2011
If you’re involved in any way with the business of fashion, the MAGIC Show 2011 is definitely where you want to be from the 22nd to the 24th of August, 2011. Being held at the Mandalay Bay Convention Center in Las Vegas, the show is Ground Zero for thousands of fashion industry professionals from around the world. The range of people and firms at MAGIC – manufacturers and buyers, fashion leaders and textile designers, marketing mavens and brand builders – is world-class, too. This year, in fact, the U.S. Department of Commerce and MAGIC will co-host “Sourcing in the Americas” on Sunday, the 21st, the day before MAGIC’s official start. The day-long summit will showcase textile mills, apparel, footwear, component suppliers and service providers throughout Latin America. Attending, exhibiting or both, MAGIC is where you will discover the hot new trends, from design to retailing, while you’re buying, selling and “schmoozing.” This is where it happens. Display a winning attitude with Plasma Rentals The popular saying, “Go big or go home,” applies perfectly to the winning attitude you need if you’re heading for the MAGIC event (or any other). At MAGIC, all the companies, big and small, go to great, often expensive lengths to promote themselves with dramatic visual displays, free gifts, breakout sessions and more. CRE can outfit you with big, bold plasma rentals and the other tools you need to get the most from this one-stop-shop event. If your conference team is small this year, you can multiply your presence with interactive kiosk rentals customized to make your pitch and take contact info from passersby. CRE can help both veteran business owners and new entrepreneurs to “go big” without the “big bucks,” and make things happen at MAGIC. If you host a session, our Audience Response System rentals provide a two-way exchange of information that can be invaluable in helping you focus your branding message and PR. MAGIC’s Global reach The seminars conducted at MAGIC are extremely popular because of the top quality presenters and keynote speakers. Outfitted with our iPad rentals, your conference team can take notes (written or voice), snap photos, take videos, stay in touch and access online conference resources. If you work in fashion, you have to be at MAGIC – and if you go, you need to “go big.” There’s no better way to prepare than to get CRE, with its full range of convention rentals, on your side. That’s how MAGIC gets done. It gets done quickly, too, when you call or e-mail our experienced CRE Account Executives. It doesn’t cost a cent to brainstorm your conference strategy with them, and when you get it nailed down we have the full range of event production services available. One call does it all – but you don’t even need to do that if you know what you need. In that case, use our handy Quick Rental Quote form. Either way, CRE will give you the magic! Comic-Con 2011 Is No Funny BusinessJuly 14th, 2011
And, a second, special conference will be held in conjunction with Comic-Con. The ICv2 Comics, Media and Digital Conference will be at the San Diego Marriott Hotel and Marina, next to the Convention Center on Wednesday afternoon, July 20th. This event brings together leaders in the creation, production and distribution of comics to discuss the powerful new trends shaping the future of entertainment (generally) and comics (specifically). The sorts of folks who use our AJA Io HD rentals and the latest-’n'-greatest Macs (see our recent blog on the newest iMacs) will be all over the place. You’ll feel right at home! Enhance your presence at Comic Con with plasma rentals Are you exhibiting and want people to stop in their tracks? CRE has 42” to 65” big-screen plasma rentals or consider renting 3D plasmas to get your booth the attention you want. Want to cover more territory at lower cost, with 100% dependability (and no coffee breaks)? Use interactive kiosk rentals to “multiply your presence” cost-effectively by giving out your company’s message while “taking names and numbers” from attendees you may have missed otherwise. iPad rental – the perfect tool for your staff If your company is attending Comic-Con, make sure your staff is properly outfitted for the right tasks. For those attending sessions where speakers, panelists and attendees consider the state of comics today – how they’re used in everything from TV ads and merchandising to blockbuster movies (or not) – then Apple’s iPad is a good pick. Renting an iPad will help your staff stay in touch, download the conference program, record audio and/or video of sessions, take notes and look “super-cool”. Everything you need for a successful conference is right here at CRE. A visit to our Quick Rental Quote form is all it takes to get things going. Whether you need to strategize your Comic-Con presence, or get 20+ computer rentals to equip a new customer service department tomorrow (yep, tomorrow), CRE is your one-stop shop. We do it all, we have it all, so look no further – give a call! E3 Expo 2011: Trade Show NewsMay 12th, 2011
Mobile gaming explodes As the premier international trade show for gaming on all platforms, E3 Expo 2011 gathers in one place all the various artists, engineers, creators, distributors and publishers in all “segments” – from games on smart phones and tablets like CRE’s iPad rentals to the Internet, handheld devices, home computers and dedicated consoles like Xbox and Wii. Mobile gaming is the fastest-growing segment of all and promises to be the hot topic this year. Over its three days, E3 Expo 2011 will draw tens of thousands of high-tech pros who are working in myriad ways to bring the world a new generation of interactive entertainment. Influential people of all disciplines and from all corporate departments – design, manufacturing, marketing, distribution, etc. – will join representatives of the most innovative companies in the business to discuss new trends and products. If you exhibit at E3 Expo, using one or more of CRE’s touchscreen LCD monitor rentals is an effective way of engaging passers-by and empowering them to learn about your product or service.
Get your message to the right people Besides your exhibit booth, a few strategically placed interactive kiosk rentals will go a long way toward getting your message into the right heads – from software developers, distributors, buyers and retailers to venture capitalists, manufacturers, industry analysts and global media pros (print, Web, broadcast). And no matter how “green” you want to go at the convention – read about green conference centers and green practices – we can help. The ESA also offers member services that include global anti-piracy programs, government and industry relations, business research, 1st Amendment advocacy and protection of intellectual property. Meanwhile, CRE offers you E3 rentals and the know-how to make a good impression. Call or e-mail an Account Executive (or use the Quick Rental Quote form) to get just what you need – before, during and after the show! Into the Future with NAB Show 2011March 15th, 2011It’s time once again for one of the premier annual conferences for content producers, broadcasters, TV/film professionals and assorted tech-lovers – the NAB Show 2011. It is set for April 9-14 at the Las Vegas Convention Center. So well known that the acronym isn’t even spelled out much anymore (it’s the National Association of Broadcasters, of course), the NAB Show is considered by many experts to be the #1 get-together for “video, audio and digital media professionals.” Experts (and buyers) of all kinds Hardware, software and service companies of all kinds will be touting their wares to 90,000+ media and entertainment professionals from some 150 countries – executives, producers, writers, content distribution/delivery experts, IT managers and many others. CRE convention rentals are key to an effective exhibit – you are going, right? – and, with a shot at over $35 billion in purchasing power in attendance, missing the NAB Show could cost you. CRE can deliver and set up everything you need to make a powerful impression, starting with attention-getting, big-screen plasma rentals. Show promoters are not kidding when they say that the NAB Show is “where possibilities become realities,” and to maximize your presence you need to be in multiple places – at once. How? You can use both humans and machines for this nifty trick. Send some of your conference team through the Convention Center with iPad rentals stocked with presentations, marketing materials and video clips. If you’re short on humans, you can place a few of CRE’s interactive kiosk rentals in strategic locations to offer product/service info and capture attendee contact data. Mapping the future From custom-designed content management systems to the latest software for creating natural 3D environments, the NAB Show is also where you will get up to speed on where the future’s headed. Whether you’re leading one of the 500+ skill-building sessions or polling a room full of broadcast pros with our Audience Response System rentals, we can set it up right – and pack it up when you’re done. After five or six days of interacting with over 1,500 different companies spread across more than 800,000 square feet of floor space, you might be a little tired! Conferences are just one way that CRE can help you, but you’re not exhibiting and/or attending one every day. For every other day of the year, we’re here with the solutions that will empower you to plow through production bottlenecks with our render farm rentals or store terabytes of digital media on Xserve RAID rentals. Use the Quick Rental Quote form if you know what you need, or call or e-mail an expert Account Executive for assistance. Whether you’re headed to Vegas next month or not, CRE is the right destination when your digital workflow needs a boost or a breakthrough. That’s what we do! Touchscreen – Touch of Class, Touch of GeniusJanuary 27th, 2011Touchscreen technology now works on screens of all sizes, so it’s turning up everywhere. CRE has a range of touchscreen devices, because there are many ways they can help you. We’ve blogged about touchscreens before, but here’s a review of CRE’s wide-ranging touchscreen capabilities, from “small” to “extra large.” Small touchscreen
The iPad is already so potent that you can plan a conference with it, and when it debuts “sometime in 2011″ the upcoming iPad 2 will sport two cameras that definitely make it ready for prime time. More importantly, it will be ready for FaceTime, the videochat app with a version for every Apple computer and “iDevice.” Medium touchscreen When you need first-rate tablet PC rentals, go with the company that set the standard: Motion Computing. The workhorse portable that CRE rents has a fast Intel Core 2 Duo processor and weighs just three pounds. It features a 12.1-inch UltraView screen, Wi-Fi, Bluetooth and twin batteries for extended use. You also get a choice of OS (Windows XP or Ubuntu Linux). This unit excels at the demanding regimens of doctors, warehouse professionals, sales reps, meeting/event planners and others needing portable power and total connectivity in a tough, dependable package. Large touchscreen The Sony VAIO L, a special member of our computer rentals lineup, offers a giant 24-inch multitouch screen. Get a few for your next trade show booth so potential customers can “touch” their way through product and service offerings. The simplicity of the interface and endless variety of Windows programs also make the VAIO L perfect for customer service and order-taking duty. CRE also has interactive kiosk rentals with touchscreen interfaces. Kiosks can extend your reach beyond your exhibit to other high-traffic areas, displaying presentations or offering touch-to-see options. The communication goes both ways, too, so the kiosk will also take contact information for later use. Extra large touchscreen For your breakout session or presentation, nothing holds attention like 42″ HD touchscreen LCD monitor rentals. With infrared touch technology, this sleek touch-sensitive display recognizes multi-touch gestures for onscreen interaction. The high definition resolution and ultra-wide viewing angle make it an ideal “digital signage” display for all types of events. It just gets better when you connect it to a MacBook laptop for a “super-sized” iPad feel. Are you ready to add a touch of class to your next event? CRE Rentals can help you get the right touch. Just call or e-mail or submit our Quick Rental Quote form to get an Account Executive on the job for you – now! Trade Shows in Feb. 2011: Security and SedansJanuary 20th, 2011
The National Automobile Dealers Association will hold its 2011 NADA Convention & Expo at Moscone Center in San Francisco from February 5-7. Thousands of new vehicle dealers – plus retailers, automakers and industry leaders – will be there at the most important event in the automotive industry. Exhibitors need to stand out or be lost in the crowd, so audiovisual rentals and other attention-grabbers should be part of your plan. Do you have a product or service that targets this industry? Your customers are going to be there as well as your competitors and potential partners. So, it is vital to put on your best show with an interactive presentation displayed on a touchscreen LCD monitor rentals. Since exhibiting at NADA brings you into personal contact with more auto dealerships than any other venue, you want to make a memorable impression. Letting people “touch their way” through presentations on Sony VAIO L all-in-one computer rental will engage them at your booth, while interactive kiosk rentals placed elsewhere will present your message while capturing information from potential partners and customers. With CRE, you have ‘em covered, coming and going!
RSA Conference USA 2011, coming to San Francisco’s Moscone Center from February 14-18, is the most comprehensive gathering of information security professionals. Attendees will learn about the newest security technologies, get updated on new best practices and gain insight into the security challenges facing businesses today. If you market a product or service to this industry, you can make a big impact with CRE convention rentals tailored to your needs. The RSA Conference USA 2011 is the ultimate way to connect with security pros from around the globe. They will come from everywhere looking for solutions to the latest security risks, and if you have one of CRE’s plasma rentals you can really wow them. With simple computer programs you can control a multi-monitor setup (even a “wall”), so a few plasma screens or a mix of them and some LCD monitor rentals can make your exhibit the most eye-catching of all. Consider holding a breakout session with one of CRE’s Audience Response System rentals. You can get immediate input as well as valuable feedback for later use. With CRE’s array of convention rentals you can achieve whatever effect you want. At CRE Rentals, we are constantly thinking of how we can best serve your needs. We are always ready to equip you to blast through any production bottleneck or put your best foot forward at a convention. Call or e-mail an experienced Account Executive, or fill out the Quick Rental Quote form, and we’ll set you up with the right equipment, at the right place, at the right time and the right price – right away! |
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As far as high-tech conferences go, the Entertainment Software Association (ESA) is known for putting on one of the best – 
