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Highlights of April 2010 Trade Shows and ConferencesMarch 2nd, 2010CRE Rentals highlights the upcoming Trade Shows and Conferences in April. IPC APEX EXPO 2010
The EXPO features the industry’s best standards development discussions, technical conferences and professional development training, as well as an exhibition featuring the industry’s top suppliers. If you are exhibiting, you need to grab the attention of the thousands of passersby, which can be done with plasma rentals displaying your company products, Web site or even a live webcam feed. NAB 2010
The Show was promoted with electronic communications instead of direct mail, social networking sites were leveraged for publicity and registration took place online. Post-consumer recycled materials are being used for conference bags and the limited amount of printing required. CRE can supply exhibitors with energy-effective rentals for NAB, from modern LCD monitor rentals that draw half the power of 5-year-old models to wireless tablet PC rentals for taking notes, downloading conference materials and communicating with others via Skype, chat or e-mail. The NAB Show’s famous annual exhibition features some 1,500 companies covering over 800,000 square feet. Special pavilions include Destination Broadband, with more than 50 cutting-edge firms and a theater, which will showcase the online video experience and map out the “broadband ecosystem” from basic infrastructure to the latest home entertainment technologies. Other technology-focused pavilions include the 3D Pavilion, Mobile DTV Pavilion, Technologies for Worship and Content Central. Interop
For exhibitors who need to be in two (or more) places at once, CRE interactive kiosk rentals are a good move. You can capture attendee contact information, offer product specs and maximize your conference investment. If you have a booth, nothing grabs and holds attention like touchscreen feature available in the all-in-one computer rental with some “push-button fun.” You could also plug a laptop, a DVD player or a home-theater system into a plasma rental to present a PowerPoint slideshow, Flash animation or multimedia brochure. You will also see new technology being deployed, as the InteropNet will be offering a stable high-speed network for attendees and exhibitors, from the conference rooms to the exhibition floor. InteropNet will showcase leading technologies in a live environment, with “virtualization in action” and information on bringing the same cost-effective power to your company. If your company is exhibiting at any of these events and needs technology rentals, partner with CRE Rentals – your one-stop conference and expo shop. Fill out the Quick Rental Quote form and one of our expert Account Executives will work with you to ensure you get the gear needed to make your conference presence a success! CRE Rentals, Your Co-Pilot During Pilot SeasonFebruary 23rd, 2010Those of you who read Variety and The Hollywood Reporter, not to mention all the specialty TV-biz newsletters, know that the last six weeks or so have seen a lot of action on the TV pilot front. ABC gave the greenlight to two dramas and a comedy in one day, with Fox, NBC and CBS spreading out their action over a bit more calendar space. Fact is, though, that the pilot season is in full swing, which means companies great and small will be doing title sequences, post-processing, digital effects and other work for the producers of the shows. CRE, of course, specializes in supporting the entertainment industry with the best computers and other high-tech equipment.
It was not that long ago that it took a room full of computing power to produce a single four-minute cartoon. Now there are independent films being created on single Macintoshes. Even the 17-inch iMac, for example, has a Core 2 Duo processor and a gigabyte of RAM, an unthinkably powerful combination that would have seemed otherworldly in the 2001 TV season (remember The Lone Gunmen?). It is muscular enough for audio/video chores and provides a potent platform for Adobe’s Creative Suite, too. Technology rentals for the entertainment industry Running hither and yon to meetings, day and night? If you take along one of the CRE laptop rentals, like the HP NX9010 with a 3GHz Pentium, you will power your way through them all. You will be in constant contact with its WiFi, and the 1GB of RAM will keep you multitasking with notes, video clips, audio addenda and everything else that is likely to come up. Staying put at your desk? Offload your extra work to your assistant or pilot-season temp, outfitted with an HP/Compaq D510, a desktop rentals star with a 2.4GHz Pentium 4. This rental package comes with a 17-inch LCD monitor, too. CRE covers you no matter what your production needs. From 30″ Apple Cinema Display rental for a big-screen work window, to powerful video and post solutions like the PowerMac G5 with Kona card rentals, we have it all. No matter what you have to do, we have the equipment to help you get it done, and everything arrives to you tested, double-checked and ready to rock, every time. Even more, we can provide the office equipment rentals to tie everything together – whether it’s an HP 4000N B&W laser printer or an all-in-one printer/fax/scanner. CRE has got you covered. Need some help configuring a system or figuring out a solution for your pilot season workload? Our Account Executives know what you need and have been helping entertainment industry professionals of all kinds for a long, long time. We know what you’re up against, and we know how to help. Contact us today, or fill out a Quick Rental Quote form if you already know what you need, and we will get on the job for you, right now. We do our best to help you do your best, which is the kind of win-win formula we like. Sony’s Touchscreen iMac? Rent a VAIO L ComputerFebruary 18th, 2010
“Put your world at your fingertips,” say the ads for Sony’s VAIO L Series all-in-one touchscreen PC (now available from CRE Rentals!). A stylish computer with a crisp 24-inch multi-touch display, the L is being marketed as “the ultimate multimedia machine”. Its 2.7GHz Pentium E5400 processor is dual core, and is considered by “techsperts” to be a very good low-wattage processor, one of the reasons the VAIO L is “certified green.” Potent computing experience with all-in-one computer rental Its graphics processor (GPU) is an NVIDIA GeForce G210M with 512MB of dedicated RAM, letting the CPU with its 4GB of RAM work with the 7200rpm, 320GB hard drive to bring forth a potent computing experience. The CPU is plenty fast enough for cruising the internet, playing the latest games, watching movies and more – all with various taps, swipes and one- and two-handed “multitouch” moves with your fingers. The VAIO L All-In-One computer rental also includes a built-in webcam and microphone, and has a Blu-ray compatible optical drive for playing movies in stunning HD resolution (no Blu-ray recording, however). Finally, its Bluetooth wireless is the latest stereo version, so you can stream CD-quality sound to Bluetooth speakers, as well as connect to cell phones, cameras and other devices (like its keyboard and mouse, for starters). Add the right kind of outboard audio and video equipment rentals, and you’ve got a powerful center for controlling sights, sounds, lights and most everything else at your conference, seminar or shareholder meeting. Superduper display Like the standalone LCD monitor rentals from CRE, the 24-inch widescreen display uses LCD technology, and has “full HD specs” of 1920 x 1080 to create what the ad copywriters call “dazzling” colors and clarity – and, this time at least, they’re not exaggerating. The display is dramatic, and reviewers have admitted that the combination of its look and the feel of the touch commands is downright addictive. Many “creatives” will want to rent this PC computer with its CPU that can handle high-end media work (video editing, audio recording, post production, etc.). The VAIO L could be used for presentations and “info capture”. With simple software, the VAIO L can be loaded up with presentations, product FAQ sheets, questionnaires and other push-button materials. This is a handy interactive tool when you’re exhibiting at a trade show or conference. Talk to a CRE Account Executive for expert advice on how you can put this new VAIO all-in-one computer rental to work for you. Call or send an e-mail and we’ll be back to you swiftly, or take advantage of our Quick Rental Quote form. Whatever you do – whatever you need – we are ready to deliver the latest solutions. “Greening” of Events & Convention CentersJanuary 28th, 2010In 2003, the Green Meetings Task Force of the Convention Industry Council (CIC) was asked to create minimum best sustainability practices for event organizers, vendors and participants. The task force included representatives of industry, government and think thanks, from the EPA, the Ocean’s Blue Foundation and the World Travel Organization to convention and visitor’s bureaus, hotel firms, convention centers, meeting planners and other organizations. The Task Force’s work resulted in a set of guidelines for event organizers and suppliers for producing “eco-friendly” events.
What is a green event? The CIC Task Force defines a green meeting or event as one that “incorporates environmental considerations to minimize its negative impact on the environment.” Once the principles were established, it was thought, the continuing march of technology would provide ever faster, cleaner and more sustainable methods for reducing the negative impact. This has, in fact, occurred. Since 2003, wireless networking has found its way into every laptop line, like MacBook Pro rentals, and with inexpensive wireless access readily available, event organizers can reduce their use of paper for programs, maps and schedules by emailing or using Twitter to keep attendees informed. Digital recording has progressed leaps and bounds. A Digital Recorder rental, like the M-Audio MicroTrack 24/96, offers a professional, 2-channel, mobile digital recorder that records WAV and MP3 files to Compact Flash (CF) cards and fits in the palm of your hand. Event organizers can record sessions and upload them, making it easy for attendees to listen to sessions missed; add PDF files of session handouts and notes, and you’ve created a greener event. High-Tech Convention Centers Advances in green meetings are being paralleled by advances in convention technology, which we will cover in an upcoming blog. There is another trend, however, that is most exciting, and that is the new generation of high-tech convention centers. When the Massachusetts Convention Center Authority (MCCA) built its new Boston convention facility, the goal was to create a high-tech convention center that would serve as the centerpiece of the city’s waterfront revitalization program. Designed as a totally wired facility, it provides visitors with site-wide Internet access and exhibitors with under-the-floor boxes for easy access to all utilities and communication. Setting up a networked PC to run presentations on an LCD monitor rental is a snap with this kind of pre-planning. Convention center management used the facility’s Ethernet backbone network to design the Building Automation System (BAS). The BAS allows third-party systems to inter-operate with its single front-end system,which has over 5,000 control points. Convention center staff can manage and monitor the entire center’s operations and systems both centrally and remotely — everything from HVAC equipment, fire alarm interfaces, A/V systems and more. When a problem occurs with any of the systems, the BAS alerts convention center staff via cell phone or e-mail. Looking for a partner that is committed to “green” and is a leader in convention planning and rentals? CRE Rentals is ready to help you plan, implement and equip your next event. Give our expert Account Executives a call, send an e-mail or fill out the Quick Rental Quote right now to start “greening” your next event. Tradeshow Roundup for JanuaryJanuary 7th, 2010
The NAMM Show starts each morning with music and the informative NAMM University Breakfast Sessions. The theme for both days of seminars is the “new normal” that has been created by the economic upheavals of 2008-2009. It’s always “normal” to put your best face forward, which is why exhibitors rely on interactive kiosk rentals to get the message out — and get contact information in return. Live, up-to-the-minute Web coverage of the NAMM Show will be streamed at the NAMM Web site. You can also follow the NAMM Show on the group’s Twitter page. CRE is proud to be affiliated with NAMM. LabAutomation2010
Key educational sessions concern detection and separation, micro- and nano-technologies, and informatics. Over 400 booths will showcase the top automation technologies, a perfect job for a LCD monitor rental from CRE. Networking opportunities abound, of course, as educators, researchers and manufacturers discuss the hot topics of the day. It’s a perfect place to bring a Motion Computing Tablet PC rental to take notes, get names and addresses, and access the interactive conference schedules and maps via WiFi (saving many a tree in so doing). SPIE, the International Society for Optical Engineering
The symposia will cover biomedical optics, lasers and applications, micro- and nano-fabrication, and integrated optoelectronic devices. Photonics West covers all the bases, from product roll-outs that save you money to free courses that offer training and a healthy dose of “value added.” Attendees can use laptop rentals to stay connected while exhibitors display their wares in various ways (including a 61″ plasma rental available from CRE Rentals). The SPIE event actually comprises two separate, world-class exhibitions — with a total of 1100+ exhibitors — at SPIE Photonics West, North America’s essential photonics and laser exhibition, and SPIE BiOS, the world’s largest biomedical optics exhibition. For these events, or others like them, remember that CRE is your one-stop shop for computers and audiovisual gear. From audience response system rentals to the latest laptops and office equipment, we have whatever you need, and not just to “make the scene ” — but to make the scene brighter and better for your business. Call, send an e-mail or fill out a Quick Rental Quote form right now. We’ve got you covered. 3DTV Is Starting to Take ShapeDecember 22nd, 2009The next wave in display technology for television will be called 3DTV, but marketing terms for 3D-type monitors have not been created yet. These monitors will display a 2D image with stereoscopic depth added. How good will it look? Compare an old 1998 CRT monitor to the LCD monitor rental, and you will note an incredible improvement. Going 3D will be even more dramatic.
3D technologies have improved to the point where Hollywood has a small but growing library of “depth-enhanced” films. Just as black-and-white films were “colorized,” movies can be “depth enhanced” now, especially if made with computer technology like the PowerMac G5 with Kona card that CRE rents to production professionals. Toy Story 3D, in fact, is an enhanced “combo” of the first two 2D films. The 1950s vs. now The 3D projection used for 1950s 3D films called for superimposing polarized or differently colored images on each film frame. Viewers wore “passive” glasses that revealed different images so that the brain would “knit” the images into layers that gave a sense of depth. Viewing newer 3DTV displays with “active” glasses would create much more convincing “alternative realities.” Active glasses are expensive at this point, but as with all technology the price will drop. Sony, Samsung and others are building “3D-capable” displays now, and Panasonic recently demonstrated a large-screen 3DTV that it hopes to ship in 2010. Again, as happened with high-end plasma rentals, premium 3DTV models will arrive first, followed by more-affordable models. Coming soon? Existing cable and IPTV networks are already capable of distributing 3D content. The bandwidth that networks use to deliver HD content will handle 3D content with the latest video compression techniques. Of course, high-end PCs (like CRE’s HP XW 8400 computer rental) and Intel-based Macs are powerful alternatives to TVs. Using physical media, of course, means Blu-ray. It can store, burn, save and present the data needed, and 3D BR players are already in the works. No changes to the Blu-ray specs are necessary, so standards groups and manufacturers are focused on practical things, like making sure that 2D TVs can play 3D discs. Flexible standards Conflicts or development dead-ends due to “battling standards” should not be particularly troublesome, as long as 3DTVs stay flexible. Just as digital TV was defined in 480, 720, and 1080 formats – along with progressive (p) and interlaced (i) versions – an industry group is working on a simple, straightforward standard, the kind that has led to the proliferation of WiFi in laptops and tablet PCs. The first 3D displays will use alternating images viewed with shutter-style glasses until holographic displays are developed. Until then, 3DTV could be sold as a minor upgrade to existing HDTV units. Stay tuned, they’re coming soon! In the meantime, CRE can handle any display needs you have – for your office, conferences or presentations – so give one of our Account Executives a call, send an e-mail or fill out our Quick Rental Quote form. We’ve got you covered, in all dimensions. Business Sense from CRE Rentals: Company Credit CardsNovember 24th, 2009You’ve started a business and now you need everything from phones to office supplies. Plastic in hand, you run full steam ahead toward—debt! Instead of watching your dreams come true, you are watching dollars go out the door for credit card payments and interest. One day, thousands of dollars down the road, you may suddenly turn around and ask yourself, What happened? For one thing, until you have your business plan worked out, it may be smarter to rent a Mac Pro from CRE Rentals than buy one. You won’t know that, of course, until you’ve crunched all the numbers, including the ones related to your company credit cards. Look into low APR’s (Annual Percentage Rates) and annual fees, and aim for the best deals on late charges and other penalties. Also look for a card that accrues points that you can use for travel, rebates on products or supplies, and other benefits of real value. Simple rules
Just remember: Don’t mix business dollars with personal ones. And that goes for mixing your computers, fax machines and printers, too. If you don’t have the money to buy, keep your personal things personal (like the IRS wants you to) and rent your office equipment from CRE—along with whatever else you need. Use it, don’t abuse it Try to make the most of your credit card. If you qualify for a low-interest “rewards” card that earns cash back at the gas station, get it. Small businesses can save a lot of money by using their rewards correctly. It all adds up—if you are paying attention. If you get an LCD monitor rental from CRE, you can use the ongoing rewards to offset some other expenses. Of course, if the items that you are considering are not necessities, then rent, pay by cash or go without. Remember, every time you swipe that card you are incurring debt, and debt can become a beast to maintain. You cannot charge your way to success, or borrow your way into better revenues. Your credit cards, of course, can finance your good ideas and help you advance toward your goals, just like a computer rental from CRE. If you end up making bad decisions that get you financially stressed, remember the old saying: It’s a poor carpenter who blames his tools. Credit is a tool, so use it—don’t abuse it. If you need help crunching those numbers to see how renting can make sense until you can afford to buy, call one of our expert Account Executives toll free at (877) 266-7725, send an e-mail or fill out our Quick Rental Quote form. CRE is ready when you are. Build a Site, Build Your Business, with CRE Rental’s HelpNovember 19th, 2009Whether your business involves manufacturing, distribution, a profession or a service, you can build it up by creating a plan to expand your online presence.
Don’t worry about it! Web sites can cost a lot in both time and money. If you don’t have a large monitor, consider renting a LCD monitor (or two) so you or your designer have plenty of screen real estate to handle all the pages, menus, art and tools that need to be right at hand. It might be easier to start with something a tad less complex than a full-blown site, too, since you can “scale up” gradually. Glamorous corporate Web sites can cost a lot to develop. Do you really have to have a site in the first place? Probably. Does it need to cost a lot? No. Web presence is going to be important to your customers, but start out easy. You can get budget hosting plans for as little as $5 a month, and most of the offers today include everything you need, including shopping carts. If you are considering getting new software and embarking on a Web project, you might consider a computer rental (Mac and/or PC) so you can dedicate a workstation or two to the job without interfering with other work. If you anticipate having a lot of photos, audio or video material, consider some extra storage like a Xserve RAID rental. You can never have too much storage—ever! Now go get the customers Now, you need to drive traffic (customers) to your Web site. Let’s face it, if customers don’t know you’re there, you won’t have a business, no matter how nice your site or how great your product or service. You need to invest what you can, which will mostly be time plus whatever money you can allocate, in promoting your site and your business. You should devise an e-mail campaign, send press releases to print publications and online services, get trade links, create a Facebook Page, use twitter, post comments on online forums and generally sing a “one note song” about what you are doing. If you need wireless laptops for a “mobile campaign,” or plasma screen rental for a digital signage program, CRE rents all sorts of technology equipment. Whatever you need, our expert Account Executives are here to help you. You can call us, send an e-mail or fill out our Quick Rental Quote form, and the solutions you need will be on the way. That’s what we do, after all—provide the solutions that keep you going and growing. CRE Rentals: More Tips on Web Design (Part 2 of 2)November 12th, 2009In “Web Design Tips Part 1,” we talked about communicating clearly with both words and images, helping your site visitors find things and employing common sense. Those of you working in both print and Web publishing know the importance of getting the colors right, too, so CRE also has advanced color laser printers for rent. Don’t take your site online without getting good color proofs of your work, and learning how to calibrate your “device chain”—computer, monitor, printer—with “Web safe” colors. Again, you can’t just push a button and get great art automatically (no, not even on a Macintosh). You will need to study up a bit or hire some professional help. You may not realize it, but many modern desktops and laptops support two monitors right out of the box, so you should really consider one of CRE’s LCD monitor rentals to get a large-format, color-accurate view of your site for you (or your professional assistant) to work with.
Part 1 had 10 tips. As promised, Part 2 has 15 more great tips (11 through 25) to help you create and host an effective Web site. 11. Blinking or “Times Square scrolling” text displays are completely passé, and hard to read, too. 12. Keep your navigation options easy to spot, right out in the open—and not hidden in a lot of drop-down menus. 13. Since it is faster and much more reliable, use text links for navigation. 14. Settle on a single, consistent navigation scheme. Keep it simple. 15. Don’t use “beginner” or “online interactive” Web site makers. They can be buggy, and won’t deliver consistent, standardized code. HTML is a “markup language,” after all, so the language should be understandable to all browsers… 16. …because your Web site needs to work with all popular browsers, on all platforms. 17. Always insert anchor text on links so visitors know where they’re headed, and so you get the SEO benefits. 18. If you “cloak” links and keep the user from seeing where they’re pointed, you (and your company and your site) can lose credibility. 19. Considering the spread of “popup blocking,” just forget the popup windows. Really. 20. If a link takes visitors to a PDF file, tell them so. Safari and a few other browsers will handle them internally, and well, but others will force Adobe Reader to launch. 21. Do not require people to register for your site unless it is absolutely necessary, such as for a company or legal purposes. People are hesitant to hassle with it. 22. Never—that’s “never, ever”—subscribe site visitors or e-mail correspondents without their consent. If they receive something they didn’t ask for, you’re a spammer. 23. Don’t make new browser windows open, or move or resize existing ones. Control should remain with users. That’s where it belongs. 24. Never link to blacklisted or questionable Web sites. Google, Yahoo, AOL and other large portals are getting very strict about this. 25. Ensure that visitors can search your whole Web site. Make it easy for people to find the information that they want. Whatever business you are in, CRE has the technology you need to keep forging ahead, flattening out those bumps in the road and empowering you to meet all challenges. Whether you need our ”render farm toolbox” that includes the high-performance graphics capabilities of the 8-core Mac Pro rental, an additional 16 gig of RAM and 23″ Apple Cinema Display, or a dozen laptops for a marketing meeting, CRE has you covered. Our experience Account Executives know how to get you just the right solutions, so call, write an e-mail or fill out the Quick Rental Quote form right away for a swift, courteous reply. CRE Rentals – Tech Product Update, Part 2 of 2November 5th, 2009Part 1 of this two-part update appeared Tuesday, November 3rd. As we discussed in Part 1, the pace of technological advancement is positively dizzying. How can anyone possibly keep up on all of this? Well, the folks that do—like the folks at Web sites from AnandTech to ZDNet (yes, A to Z)—pore over every announcement from thousands of manufacturers, then summarize their findings by category. That way, another “layer” of editors and helpers, like CRE, can get the info we need to keep the users of our desktop rentals and our interactive kiosks updated on just the “tech they need to know.” Without further ado, here’s more news from the leading edge of technology. HD video in the pocket
New LCD monitor
Wearable display In the “wearable monitor” market, Vizix is set to release its latest video eyewear, the Wrap 310. The new unit features a widescreen display with 428×240 screen resolution, equivalent to viewing a 55-inch screen from about 10 feet away, and runs six hours on two AA batteries. Some of the professionals currently using CRE plasma rentals and other big-screen displays for exacting, detailed work in video, post-production and design work may want to keep an eye (or both eyes) on this developing monitor technology. Even today, this unit supports every 3D video format and connects to portable DVD players, desktop computers, laptops, Blu-ray players, iPhones and iPods. Companies like Vizix claim that, within several years, most highly magnified, detailed visual editing will be done on these kinds of wearable displays. Need answers for your own technological challenges? Contact one of our experienced Account Executives—by phone or e-mail from our Contact Page—or fill out our Quick Rental Quote for a swift reply. We’re here to answer questions, offer solutions and reduce your crunch-time stress, and we’re good at it. Let us know how we can help you today. |
The 
The Association for Laboratory Automation’s annual conference — 
SPIE, the International Society for Optical Engineering, presents 
It is easier to borrow money on a credit card than it is to go get a bank loan—easier but costlier, of course. Do not risk your credit rating by getting caught up in a vicious circle of debt. After you’ve had your cards for awhile and have been making payments on time, call the credit card companies and negotiate for lower interest rates (if current rates are high). Also 
We recently ran a series on Web design tips (
JVC’s latest pocket camcorder, the GC-FM1 Picsio, has four video and camera modes. You can record 1440 x 1080p video at 30fps (that’s HD, folks) and take 3264 x 2448 still images. Video is saved in MPEG-4 AVC/H.264 format to SD/SDHC memory cards up to 32 GB in size. Image stabilization minimizes camera shake even when using the 4X digital zoom, and high-end features include CMOS sensor and HDMI connectivity (currently the top digital transfer standard). In the hands of the kinds of pros that CRE knows, the video is good enough to import to Final Cut Pro for editing with a 
