Although it’s gaining in recognition, wearable technology is often misconstrued as simply a small fashion niche of pretty but impractical “tech-looking” clothes, jewelry and other personal bling. Now here comes Fujitsu with a true high-tech glove that enters the production side of the equation by outfitting the glove with Bluetooth for wireless communication. It also interprets hand gestures. And these capabilities are geared toward work, whereas other gloves will use the same technology for game control. (And that’s okay!)
Launching sometime “next year,” the glove comes with a head-mounted monitor that displays input from the glove sensors via Bluetooth. (Conceivably, you could direct a signal to a MacBook Pro rental, too.) The glove will recognize whatever wireless components are touched, and display any info they are putting out. In addition to offering tremendous efficiencies in production, construction, and other industries, the glove is also the practical solution for people working while they wear other gloves. Fujitsu’s glove enables more work in more places.
iWatch – Really?
Rumors are flying about the Apple watch, dubbed the “iWatch” by almost everyone, and the unique, “futuristic” charging methods being contemplated. Of course, according to Apple, the product doesn’t exist, but some rumormongers suggest that Apple’s nonexistent watch will have inductive charging, introduced last year on such smartphones as Google’s Nexus 4 and Nokia’s Lumia 920. After all the R&D the firm has put into battery technology since CRE first stocked an iPad rental, Apple should be able to engineer a smart watch with smart power.
Multiple sources report that Apple is also looking at additional ways of charging the iWatch (and our Mac Pro rental, and every other iOS or OS X device). One smart way is to use inductive charging, which produces electromagnetic fields from a base charging unit that are picked up by the device. But that’s not all: Other ideas range from solar cells beneath the displays to simple, straightforward kinetic charging. The latter is already used on various products, and the Power Pocket is yet another piece of wearable tech that uses kinetic energy to charge phones.
Wherever that point is, where love of technology meets love of candy, more and more people seem to be finding it with 3D printers. At CES 2014 there were a couple of candy-centric 3D printers, the ChefJet and the ChefJet Pro. The entry-level model is a bit smaller and produces only monochromatic treats, but the ChefJet Pro makes colorful eats. Both create chocolates and other confections in shapes nearly impossible with regular baking/cooking methods. The Pro model can also create edible images in “photo quality” for use on cakes or other confections. Just remember: You are what you eat!
CRE knows a sweet deal, which we offer on everything from render farms for production pros to a video wall at your next conference, composed of sharp, crystal clear monitors. When you are ready to get your own sweet high-tech gadgetry, contact us or give us a call at 877-266-7725.
According to major tech watchers, Microsoft is “mere weeks” from releasing the recently leaked Windows 8.1, Update 1. Preliminary builds of the software have found their way to the Internet. Although we can’t assume every feature now present in Update 1 will make it to the release version, there are enough changes, improvements, “do-over’s” to make for a fairly comprehensive (p)review. Since Windows users far outnumber any other kind, important changes to the OS are essential news.
Is Metro moniker a goner?
Much despair greeted Windows 8 when it “went cubist,” dumping the Start button and Desktop for its Modern interface. Update 1 will apparently detect the type of device it is running on, then boot to the Desktop for regular PCs like our computer rental, or the Modern-tiled interface for tablets, touch-enabled PCs and laptops. Or not. You can boot wherever you like by changing your PC Settings.
Microsoft’s SkyDrive is now OneDrive, and installs with the OS. In another move to educate users to address important issues up front, there is now a PC Settings tile on the Modern Start screen. Scrolling down from the Start screen to find PC Settings with all the other apps is not the way to encourage its use or get important things done quickly. Were you to use this coming OS with our LCD touchscreen monitor rental you would get a Start screen with easy-to-spot buttons for Search and Power Options (Shut Down, Restart, etc.). These are small but smart improvements.
Putting Windows back in Windows
Right-clicking on the Start and Apps screens now gets you what the rest of the world’s computer users get: a contextual menu. Bring your mouse to the top of the screen in a Modern app and a black bar with Close and/or Minimize buttons pops up (and appears momentarily at app startup). The Store icon is pinned to the Task Bar by default, and you can add other Modern apps that will run full-screen as usual. The Task Bar can now be displayed within Modern apps, too. Users asked, Microsoft answered.
Not sure which Windows software to use? CRE Rentals can help! We support a variety of industries, and work with all kinds of media pros, designers, post experts, and animators who know their way around render farms and the other high-tech gear behind every cartoon, cable series, and movie. Call us today at 877-266-7725.
This year’s Consumer Electronics Show, CES 2014, is now history, and the most memorable part is not a new TV or curved display, but the inability of Transformers director Michael Bay to ad lib when his teleprompter went kaput. He was doubtless getting big bucks from Samsung for shilling at its press event, but he gave a performance that one tech pundit called “downright cringeworthy.” Bay later offered what appeared to be his notion of an apology on his personal site: “I guess live events aren’t my thing.”
Note to Michael Bay: CES is not just another one of those “live events” that people attend and mill about politely. CES is the biggest stage in the world for consumer tech gear, business solutions, and, occasionally, those new processes and paradigms that push or pull us ever forward in both small leaps and great bounds.
CES 2014: Top 5 Takeaways
1. There is major disappointment in the wearables category due to the lack of a standout product. Many offer control via iPad rental or smartphone, but as some makers finally put some style in their offerings, others let functionality fall by the wayside.
2. The Best in Show award went, somewhat surprisingly, to last year’s winner, the Oculus Rift VR (Virtual Reality) accessory. Still a prototype, the upgraded Crystal Cove version has high resolution like our MacBook Pro rental, all-encompassing VR, and games/VR worlds in development. Now that Sony and others are announcing competing products, Oculus needs to get the Rift to market, and fast.
3. Asus and Lenovo blazed the way forward with “combi” tablets and tablet PCs, some of which run both Android and Windows 8.1. Asus began its innovation streak just before the end of 2013, with the low-cost, high-quality, Windows 8.1 Transformer Book T100. It comes with a keyboard doc that has USB 3, an SD slot for additional storage memory, and 11 hours of battery use. The Lenovo entry is an 8-inch Windows 8.1 tablet, says Lenovo, that is “built for the boardroom,” so you can connect USB peripherals, a keyboard and mouse, and an external monitor. If you rent laptops, you will have a lot of new concepts from which to choose.
4. The ultrahigh-resolution 4K format has broken the $1,000 consumer price barrier. Vizio, the biggest selling TV brand in the U.S., announced a 4K line starting at $999.99 when it debuts this year. There are off-brand 4K TVs below the $1,000 line, but Vizio will bring a quality product that will definitely trouble both Sony and Samsung, which haven’t gotten anywhere close to hitting that price point. Interested? One of our divisions, AV Event Solutions, now rents 4K display monitors.
5. PlayStation 4 is beating Xbox One, fair and square, winning the sales race thus far with over a million more units sold. Now PlayStation Now, announced (again) by Sony at CES 2014, enables other PlayStation devices to use PS3 games—and will also work with tablets, smartphones, and TVs. Sony will debut the new service this summer, and it should be seen as a peek at one possible future of gaming.
What’s our takeaway? If you need mac rentals for post-production or computer rental for in-house training, CRE Rentals is your go-to technology rental company. With 21 locations nationwide, we can get you the IT equipment you need, where you need it. Contact us to learn more.
Technology advances, sometimes gradually, sometimes spectacularly. We keep tabs as best we can on this never-ending parade of progress, especially progress on the tools that we provide tech, web, media, and entertainment firms—the Mac Pro rental, mass storage, servers, post-production tech. We also bring you information about all the overlapping technologies people use in both their business and personal lives (smartphones, TVs, media players) and keep you up on tech news. There are a number of ongoing technology battles that should resolve, one way or the other, in 2014.
Here are four technologies that will definitely make the headlines.
A Mobile OS Free-for-All
Joining iOS, Android, Windows Phone, and Blackberry 10 in 2014 are three more mobile OS packages. Firefox OS, Tizen, and Ubuntu Phone will all debut with great fanfare to compete in a volatile international market. Even with “jailbroken” phones you cannot install the OS you want unless both the hardware and the carrier support it. Samsung is leaning toward Tizen, while carriers ZTE and Alcatel have previewed working Firefox phones. No encouraging news as yet for Ubuntu Phone, despite a clean interface and the ability to run desktop apps. Advantage: Android.
Mobile Processing Power vs. Battery Power
Many tech sites and magazines have withheld a buy recommendation from Microsoft’s Surface Pro tablet. With a powerful Core i5 processor, it is a real Windows 8.1 tablet, not “fake Windows” (RT), and runs both desktop software and Windows Store apps. Still, it earned “don’t buy” ratings for dismal battery life: 4 hours, 37 minutes. An iPad rental, with its mobile (not desktop) OS, is not a direct competitor—but the battery lasts almost 12.5 hours. Competition will focus more on battery efficiency, with the entire world awaiting the long-promised battery breakthrough.
Google vs. High-End Laptops
As a category, Chromebooks are doing well. Samsung has Amazon’s best-selling laptop at under $250, offering the battery life and low price that define the niche. But a Chromebook’s operational limitations cannot be overcome by adding a thousand dollars of admittedly great cosmetic components. The Chromebook Pixel from Google impresses with a gorgeous touch screen, first-rate keyboard, and superb quality. Problem: It’s a Chromebook that runs apps, not business-grade software. And it’s overpriced by, oh, just about a thousand dollars. Google will pull Pixel’s plug by the end of the year.
Google vs. Low-End Laptops
At $300 or so, Chromebooks from Acer, Asus, HP, and others look good to first-time buyers. Strengths: Chromebooks are generally safe from malware, get great battery life, are often lighter than Air, and won’t break the bank if lost or broken. Weaknesses: Chromebooks can’t handle real-world business. A Chrome browser with a desktop theme limits you to apps, but some apps will not run since you can’t install required plugins. You can rent laptops right now that are many times more cost-effective and powerful. If you need laptop for real work, there are scores of low-cost Windows laptops that are ready for prime time. Chrome is not. Windows will win by a KO.
No matter what battles are taking place in the technology world, CRE Rentals continues to offer the latest technology rental for entertainment production company starting up to organizations setting up in-house training. If you know what you need, complete the Express Quote form online. Not sure? Give us a call at (877) 266-7725 to speak to one of our experienced Account Executives.
“And a great time was had by all!” That’s the way you want people to remember your conference, and for the 17th time in a row it happened for the International Symposium on Wearable Computers in September 2013 (ISWC 2013). Today, let’s focus on what happened at ISWC – a perfect subject since this single event combines high-tech, R&D, optics, service animals, movies—and fashion.
For the year’s program, there were numerous high-quality submissions for every “call” category: academic papers, items for the Gadget Show and the Design Exhibition. With the advent of Google Glass (and a Microsoft competitor?), the category of wearable computing that includes such visual aids and virtualizers has gotten plenty of publicity of late. The real action was in the Design Exhibition’s wearable technology/clothing category, which added a touch of whimsy and style. Of the 15 exhibits, four represent the astonishing range of creativity and passion found at the event.
1. Lüme — This lightshow-infused-garment was conceived by Elizabeth E. Bigger, Luis E. Fraguada, and Jorge & Esther, then built by Associative Data. Wireless control will allow the wearer to select colors, patterns, and other options to “illuminate” the fabric with embedded LEDs. The series of Lüme garments share this ability to change color with cool blends and riotous flashes. Lüme was the Design Exhibition prize winner for aesthetic garments.
2. E-Shoe: High-Heeled Shoe Guitar — Max Kibardin at the University of Technology in Sydney, Australia developed the shoe with Australian pop duo Chicks on Speed to accompany their wearable “supersuits” that control various video, audio, and stage-lighting functions. The E-Shoe and other wearable music devices have brought an entirely new dimension to “multimedia performances.” Now, these “body performance devices” aren’t in our audio visual (AV) equipment rentals inventory, but are being sold—and built at colleges near and far, no doubt.
3. Brace Yourself: World’s Sexiest Knee “Brace” — from Crystal Compton and Guido Gioberto of the University of Minnesota, the World’s Sexiest Knee “Brace” is not quite a brace (the quote marks are in the official name). It is unclear why the term was used, when the actual application is great and needs no clever assists. The filament running down the stocking length is a bend sensor, and embedded tracking software tracks knee movement, supplying data to enable further refinement of, well, real braces.
4. Play the Visual Music — Helen Koo of Auburn University developed a garment that reacts to sound and displays “visual multi-sensory stimulation” to viewers. In Koo’s design for incorporating advanced electronics with practical, wearable clothing, she embedded EL (electroluminescent) wire. Although Koo is working on other designs—and should consider a wireless means of controlling the unit from any computer rental, tablet, or phone—the current EL model will blink, not “paint” or morph colors, according to its embedded program.
While CRE Rentals doesn’t offer any wearable technology (just yet), we do offer technology rentals to set up a new office or for a short-term project. If you know what you need, complete the Technology Rental Request or give us a call at 877-266-7725.
CRE Rentals takes a closer look at some of the latest technology gadgets from serious to fun…
Be good to your eyes
Making a presentation on a bright LCD monitor rental in the conference room is one thing, but huddling daily in an office or cubicle leaning into your computer, tablet, or smartphone screens is different—possibly dangerous, as we’ve discussed. Fluorescent lights and computer monitors have shifted strongly to the blue end of the spectrum, which focuses on the retina differently than the rest of the spectrum. But if color is the problem, perhaps it is also the solution.
You can do a little test yourself: Stare at a blue LED and you’ll see a halo, but beware—you’ll get a headache before long as your eyes struggle to focus. But they simply can’t. The “color solution” is filtering out that pesky blue light. Its amber lenses enable Gunnar Computer Glasses to shift light toward red (warmer). The lens shape reduces eye-drying air currents, while protective coatings reduce glare. Read more about Gunnar in a 2012 HuffPost article by Dr. Robert Joyce, O.D.
Holding onto memories… literally!
As it slowly fades into obscurity, let’s honor the good ol’ hardworking hard drive with the Hard Drive Case from Fred and Friends for all currently available iPhones. It’s a cool snap-on case that looks just like the real thing, just a bit smaller. The case is definitely hard, providing protection for your phone, and it’s perfectly shaped and chrome-colored. What makes it so retro-authentic, though, are all the symbols, stickers, and barcodes that decorate the actual drive cases.
As with any good phone case, all your buttons, lenses, and controls work normally. Given the accelerating shift to flash memory, which you’ll find in everything from CRE’s laptops to iPad rental, the Hard Drive Case may be the only clue some young folks get that early “digital devices” had electromagnetically moving parts. Fred and Friends has various “old school iPhone cases” available, mimicking old cameras, calculators, and transistor radios — a perfect gift for the tech geek in your life.
Suitcase Scooter …will it fly in U.S.?
Rather than being sold as a novelty or kids’ item, the made-in-the-UK Micro 3-in-1 Suitcase Scooter is being marketed as security compliant, easily transportable luggage that fits world-standard overhead lockers. But swivel the wheels on the bottom and a skateboard pops out. Lift the handle into the upright position and steer with any of three settings—soft, standard, hard—and you’ll be scooting to the departure gate! No moving sidewalk for you anymore, you’re now self-powered!
Your MacBook Pro rental or camera equipment will be safely transported, too, as the Micro’s build quality is good and its hard shell construction is sturdy. The color selection at the manufacturer’s site seems limited to black for this model. Just one question: If airports ban skates and skateboards with kids on ’em, how can these be okay?
When you need the latest gadget for your office or event, you can depend on CRE Rentals. With 21 locations nationwide, we have technology rentals to suit your needs. Learn more about our products and services by contacting us or chat with an experienced Account Executive at (877) 266-7725.
CNET’s Josh Lowensohn declared a week or so ago that the “disc drive is dead,” explaining that it hadn’t happened to “PCs just yet, but certainly in Apple’s Macs.” There has been buzz about the death of optical drives for a few years. As it coincides with the advent of small, net-connected devices—including laptops in new form factors like ultrabooks, our own iPad rental, the iPhone, and the zillion Android tablets and smartphones—the story of its demise is somewhat cloudy. The choice of terms is deliberate. Let’s put this trend in historical perspective, and acknowledge up front that the interactive Internet with “that whole cloud thing” is both a cause and result of today’s coalescing, interrelated tech advances.
Apple recently updated its MacBook Pro line and introduced the futuristic Mac Pro. Lost in the fine print of a press release was the news that Apple was dropping the 15-inch, non-Retina MacBook Pro, leaving a single 13-inch non-Retina model with an optical drive. Lowensohn says this is Apple’s way of signaling “imminent extinction.” You may recall that Steve Jobs’ insanely great original iMac was released without a floppy drive and soon enough, all of Apple’s computers were floppy-less. Ditching optical drives merely continues the effort begun with the disc-less MacBook Air in 2008. Since the App Store didn’t open until 2011, it was “a gamble,” concedes Lowensohn, to drop a major conduit for getting software into your computer. Looking back, it is hard to argue against Apple’s prescience.
Size, weight, and waste
Dropping the optical drives in the Air reduced power consumption, system complexity, weight, and size. Building on this experience, Apple engineers trimmed the new 2013 iMac’s girth and volume by some 40% and estimated that the new Mac Pro is “one-eighth the volume of the previous generation.” Such other new components as flash storage (replacing the moving parts of the hard drive), high-speed wireless (802.11ac vs. 802.11n), and Bluetooth have sped up Macs by providing alternative connectivity for storage, communications, peripherals, etc. Apple has also taken the “connectivity crown” with Thunderbolt 2, capable of two simultaneous 20Gbps streams. Real world transfer speeds? Recently, Intel put up a demo showing “peak performance…just under 1100MB/s.” Over a gig per second? Fast!
Lowensohn notes the practical impacts of Apple’s hardware-trimming campaign, one of which is a huge reduction in shipping and storage costs. There are important marketing considerations; there are enough environmental benefits to call this continuing reduction of size, weight, and waste a “green program,” right in line with enlightened corporate goals and social values. When you consider the ingredients we’ve discussed—flash memory, WiFi, Thunderbolt 2—it is sobering to remember what is on the way. Holographic displays, gesture sensors, voice control, visual commands, instant translation, virtual keyboards—what crazy combo or brand-new idea will make our devices easier to use, smaller, less costly, more powerful, and more attuned (and tuned-in) to our individual lives? Well, we know the future is disc-less—and we think it will be “cloudy” for a while, too.
So if you need a disc-less computer or laptop, feel free to contact the experts at CRE Rentals. We have the latest technology rentals to suit your office or corporate event needs.
It seems that the “paradigm shift” we’re all waiting for—the one where cheap, efficient solar cells deliver free, unlimited energy—is always just around the corner. As it was before, it is today, and the intervening years resounded with the same question: Where is the sun-powered future we were promised? As Apple delivers a new Mac Pro seemingly imported from that imaginary future, while continuing to perfect its iconic iMac, we are tempted to see promising developments in solar power generation as potential Earth-savers. As a nation, we finally seem to realize that every aspect of everyone’s life, everywhere, is affected by limited energy. As the hope of cheap solar energy lives on, let’s take a look at three particular developments.
The existing-infrastructure solution
Windows could save the world. Don’t thank Bill Gates, though—we’re talking about glass windows. They’re part of the entire world’s basic infrastructure, having evolved into specialized kinds:
automotive glass that breaks into small blocks, not shards;
Until recently, there were no solar cells that worked with see-through materials. But New Energy Technologies Inc. of Maryland developed a spray in 2011 that dries clear on glass and generates electricity. The firm says it is also testing “electricity-generating flexible plastic [that] could be deployed as tinted window film, which remains see-through while generating electrical power.”
This spin is no lie
A common issue with energy-producing contraptions is the production of such unwelcome byproducts as vibration, noise, waste—and heat. Without cooling, internal combustion engines would have very short lives, as would high-end Mac Pro rental, whose multiple fans keep it from literally burning up. The heat from the sun causes stationary solar panels to break down, too, in any number of ways, so V3Solar is developing one that is not flat and rectangular, but a truncated cone (lampshade shape) that harvests 20% more energy and powers its own rotation for air cooling. The ability to place multiple units in small spaces shows the potential for the kind of mass use that could undercut costs of both coal and hydroelectric power. V3Solar hopes to offer individuals and businesses a way to support sustainable energy.
Thin is in
Solar cells of the “thin-film voltaic” kind are not new, but neither have they evolved much. When multiple layers of the film are stacked up, naturally occurring reflective patterns restrict the amount of energy collected. A new film—developed by Dr. Chih-Hao Chang and his team at North Carolina State University—eliminates interference by mimicking the non-reflective coatings on moth’s eyes. When used in new thin film solar cells, lost energy is 100 times less. The “macro” level—solar farms, space-based collectors—holds many exciting possibilities, but so does the “micro” level of personal power producers from iPad rental to smartphones, new smart-watches and… the list goes on, right? Decentralized power generation—literally, “Power to the people”—is a topic we have covered before, and one we will update soon. Watch for it!
From computer rentals for post-production to audio visual (AV) equipment rentals for conference breakout sessions, an expert Account Executive can help you at (877) 266-7725. If you know what you need, visit our Quick Rental Quote page. We’re always ready to help in different ways, but with one goal: Your complete satisfaction!
Meeting Professionals International (MPI) brings its World Education Congress (WEC 2013) to Las Vegas from July 20-23. Implementing “transformational leadership” is the key challenge for the future of business, so the meeting industry is continuously working to transform itself and perfect its role as a catalyst of change. And “change” means finding the “inspiration to think in new ways and try new things,” as the WEC 2013 site explains. This is the attitude that drove the development of the first IBM-PC, just as it did the first iMac, and it’s the mindset that looks at the future and feels optimistic. Good stuff!
WEC will have the educational sessions and the people that can help you change “how you do what you do.” Alexis M. Herman, the first African American Labor Secretary, will address Tuesday’s General Session and present a challenge to the meetings industry: to work harder and smarter, and realize its “full potential as an industry [and] a global force.” As the iPad rental and other new tech tools continue to transform individuals, Herman looks to transform corporate culture, finding profit plus purpose in social action and pushing through traditional boundaries into new territory. If you’re a meeting professional, don’t miss out! Exhibiting? We are the premier trade show convention rentals firm. Call us!
Comic-Con International: San Diego 2013
The original comic book conference is coming to the San Diego Convention Center from July 18-21. Through the years (decades!) Comic-Con’s special guests have included comics publishers, TV/film professionals, sci-fi and fantasy writers, and creators from every nook and cranny of popular and fine arts. Also joining in are masses of tech heads—some in alien makeup and space-cowboy costumes—as well as every kind of comic book fan in the known universe.
There will be fabulous films, celebrities, networking, parties, demonstrations, swag, silliness, exclusive panel presentations, and downright serious speechifying, too. Comic-Con truly has it all, including:
a humongous Exhibit Hall (currently 460,000+ square feet);
a giant program schedule with hundreds of events, from hands-on workshops to academic offerings;
the Will Eisner Comic Industry Awards, the comics biz “Oscar” now in its 25th year; and
film, cartoon, and anime screenings as well as a separate film festival.
If you’re an exhibitor this year, you know you need more than colorful signage on your great LCD touchscreen monitor rental. You’re in the land of the insanely creative, remember? You need great ideas executed with compelling artistic originality in a captivating, provocative, experiential extravaganza. (Yikes!) Aim very, very high. CRE can help, if you need technology ideas. Consider Comic-Con’s own perfect summation of what the event has signified for over 40 years: “[L]ove of the comics medium continues to be its guiding factor as the event moves toward its second half-century as the premier comic book and popular arts style convention in the world.” You’re in the Hall of Kings. ’Nuff said!
From Sunday, July 21 through Thursday, July 25, 2013, SIGGRAPH 2013 will draw designers, computer artists, and “interactive tech” professionals from scores of nations to the Anaheim Convention Center for what is widely agreed to be the industry’s premier conference. The first-rate technical and creative sessions are the “big deal” of the event—if you’re going, there is still time to get the trade show convention rentals you need—and SIGGRAPH’s contributions to science, art, computer animation, music, education, gaming, and the web have been many and influential.
This year, a special three-day exhibition of products and services from various computer, graphics, and interactive-tech firms will take place from July 23-25. In fact, there is so much going on that you really should bookmark the conference chair’s page if you’re attending. There you can learn about the new SIGGRAPH 2013 app, and read tips on maximizing your conference experience. The app lets you leave session feedback; check maps, schedules, and exhibitor information; and network with other visitors.
If you’re planning to exhibit at any of these or other upcoming events, call CRE’s expert Account Executives to get first-rate advice about everything from specialized high-tech gear like video walls to such basic but essential needs as office equipment rentals. Call (877) 266-7725, send us a message, or head to our Quick Rental Quote page. However you reach us, we are on the job for you immediately, saving you time, money, and energy.
There really are ways to use web-based tools to spread the word and “do PR” for your firm, in your own words and own style, without one-size-fits-all apps and services. If you need help writing, or developing a strategy, check out our blog archive for entries like 6 Top Marketing Tips During a Recession. If you’re ready to take control of your promo efforts, read on. In future blogs, we will expand on some of the points in this overview, but for now, just soak up the following observations…
The SEO Game | Everyone knows about Search Engine Optimization (SEO), that semi-mythical, infinitely flexible process that puts your site or press release at the top of the search results. You have to tweak SEO to your specific industry, and you will forever be aiming at a moving target, but it can be to your benefit if you can keep a low buzzwords-to-keywords ratio. (In other words, minimize jargon to maximize understanding.) Bottom line: Don’t expect miracles.
Virtual Clubhouses | Social media marketing is nothing new. You still need to “meet people where they are,” where they congregate with others according to a galaxy of interests, but now it’s as (or more) likely to be virtual as physical. Multimedia works well (test your material by viewing it on everything from a smart phone and 7-inch tablet to one of our plasma display rentals). Release your message through Facebook, Google+, Twitter, LinkedIn, and others for maximum exposure.
PR, Wired and Wireless | You have a story to tell: That’s the way to think about PR. Get your story to “key influencers” and get them to tell it to others for you, preferably millions of them. This is called multiplying your efforts, and a growing number of web-based PR services (Marketwire, PRWeb, PitchEngine, Vocus, etc.) make it mouse-click-simple for others to do just that with your story, hence more of them will.
Your Real-Time Newsroom | Whether you add it to your website, Facebook page, or web PR account, having a “newsroom” lets you reach customers, consumers, friends, fans, prospects, and key influencers, in real time. You can manage breaking news as readily as regularly scheduled features, even working remotely. Take one MacBook with its standard, installed applications, add some creativity and an Internet connection, and you’re (literally) in business.
Customize Your Distribution | A media distribution database for a small to mid-sized business (SMB) needs three to five thousand entries: news aggregators, news websites, online publications (consumer and trade), wire services, news bureaus, TV/radio news desks, print media (newspapers and magazines), business journals, cable programs, community news outlets, trade groups, and business associations. You will doubtless attend a conference or two (or 20, or 200), so CRE’s trade show convention rentals and marketing expertise will come in handy.