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PC Desktop Computer Progress in 2012 – Part 1

May 15th, 2012

Apple scores the most headlines, but far more people in the world use Windows PCs than Macintoshes. 2011 brought speed increases for buyers of some new PC and Mac models, but progress by Intel was nearly canceled out by the flop of AMD’s so-called “Intel-killer” chip, nicknamed Bulldozer. Still, Intel helped the iMac achieve power rankings in Mac Pro territory with the latest, third-generation “Core-i” chips.

Ironically, now that a basic PC desktop computer rental can sport a high-end CPU – and since AMD is no competition – speed gains are no longer Intel’s “goal #1.” The newest Core i7, the fastest PC processor ever, is only marginally speedier than its predecessor. Even with two of its six cores turned off, it powers some iMacs past a Mac Pro rental in speed tests. That’s why Apple is reconsidering the future of its tower models (more in an upcoming blog).

What’s coming in 2012?

The modest progress in CPU power was widely expected, but so too were advances in graphics processors – and Android tablets were going to take over the world at $99, remember? For 2012, the following developments seem likely:

• CPUs will take a back seat to GPUs (Graphics Processor Units);

• Android tablet makers will finally field a worthy competitor to the mighty iPad rental; and

• light, thin laptops from numerous makers – with SSDs (Solid State Drives) – will try to knock off the “original Ultrabook,” the MacBook Air.

The CPU/GPU scene

There won’t be a big increase in core count or clock speed in 2012, with the former number maxing out at four (“quad-core”) and the latter at 3.5GHz (3.9 with Turbo). But potent integrated graphics means speedy encoding times, and images will get to plasma display rentals or other high-end monitors with greater speed, resolution and clarity.

Summarizing PC hardware trends for 2012, we expect to see:

• the race for the fastest PC chip to slow down, as Intel’s Core i7 outperforms the competition even with two of six cores turned off;

• graphics performance to make gains in 2012, meaning Apple Cinema Display rentals will look better, react faster, reproduce color more accurately and use less electricity; and

• the new Ultrabook form factor to pack desktop power into an under-two-pound, half-inch thick form factor. (If you want to see the future now, check out the Asus Zenbook. More on Ultrabooks in Part 2.)

At CRE, we serve experts in post-production who need render farms and other high-end gear, just as we serve marketing managers who need trade show convention rentals. If you know what you need, use our Quick Rental Quote form. But if you need help to overcome today’s bottlenecks – and prepare for tomorrow’s – then one call or e-mail puts you in touch with an expert Account Executive. Just let us know how can we help!

Watch for PC Progress in 2012, Part 2 on Thursday, May 17th.

Windows 8 Breaking News

May 1st, 2012

Microsoft has gradually taken the wraps off Windows 8, the most recent version of its flagship operating system (OS). Windows 8 is the first “MS OS” to be developed from the ground up for multiple devices – your laptop, that PC desktop computer rental, various tablets, big-name smart phones and who knows what else down the line (your refrigerator?). You can get a preview version of the OS online and use it until the final product is released late this year.

Microsoft “spokesfolks” describe the current pre-release version of Windows 8 as “a work in progress [that] will change before the final release,” advising those who install the trial to expect “hiccups and bugs.” Companies that distribute “beta” and “consumer preview” releases count on getting a lot of feedback – via user forums, blog posts and telemetry – for refining the final product. There is a little feedback trickling in, and it is cautiously optimistic. Let’s check it out.

Microsoft Windows 8

OS mash-up?

Windows 8 strikes some as a “crazy quilt combo” of the iPad, classic desktop Windows, Windows Phone and Microsoft’s Metro interface. The tile layout is meant to appeal to folks that have adopted and adapted to the uncluttered interface of the latest smart phones and iPad rental. The Redmond firm clearly wants this new, growing generation of multi-device users to see Windows 8 as a common interface.

That common interface comes in three versions. The newest member of the family is Windows RT, optimized for use on a tablet or all-in-one multitouch display PC with such “touch-optimized” software as OneNote, Word, Excel and PowerPoint. With a lean, clean interface and excellent battery-power management, Windows RT is what you’ll run on your new ARM-powered tablet.

Not your Daddy’s Windows OS

The standard package, Windows 8, is headed for most people’s laptops and desktops as the successor to Windows 7, with Internet Explorer 10, built-in access to the new Windows Store and all the flexibility most users need. Windows 8 Pro, for serious business users and geeks, ups the ante with virtualization, encryption, network management and domain connectivity. Finally, Windows Media Center – with expanded capabilities for controlling external devices like A/V (audio visual) equipment rentals – is a simple “media pack” add-on to Windows 8 Pro.

This isn’t your Daddy’s (or Mommy’s) Windows OS. Windows 8 was developed to combine standard desktop components with new-fangled elements from the parallel world of pads, tablet PC rentals and phones. Tiles, finger swipes, icons and apps, the touch-driven interface – these are among the new threads that tie everything together in Windows 8. Microsoft execs have not announced a precise release date for Windows 8, but they’re smart, so expect it in the fall, right on time for holiday shopping.

CRE is always right on time, too, with everything from event production rentals to special, high-powered post-production technology like render farms and mass storage. One call or e-mail, or a trip to our Quick Rental Quote form, gets it all going! Call now!

Top 3 Android Tablets

March 27th, 2012

Before today’s tablets, devices like tablet PC rentals ran the special “pen-driven” Windows OS and offered some of the flexibility – in mobility, input, display, etc. – that we now love about tablet technology. As with any “hot new product” there are now both high- and low-end tablet makers rushing to supply this growing market.

While cheap tablets rarely lead in power or build quality, they often introduce new features that, following consumer acceptance, end up on higher-end models – all of which are chasing the Big Kahuna, Apple’s iPad. Today we will take a look at the top three Android tablets from Samsung, Asus and Sony.

Samsung Galaxy Tab

Pros: Also a Honeycomb device, the Samsung Galaxy Tab 8.9 combines a complete Android experience with Samsung’s nifty custom touches. It’s (most) everything you love about the Galaxy Tab 10.1, reduced about 10% in size and weight.

Cons: Some users will miss the ports, and the plastic rear cover is a little cheesy next to the world’s best industrial designs like the iMac (and everything else with an Apple logo on it).

Verdict: Samsung is one of the leading firms working against the “one-size-fits-all” trend in technology, and the Galaxy Tab 8.9 is a powerful argument.

Asus Transformer Prime

Pros: The Asus Transformer Prime is the most like an iPad (a bit thinner, almost as light) but adds a microSD slot, micro-HDMI port and an 8-megapixel camera that numerous reviewers call the best of any tablet. The Prime runs the latest Android release, Ice Cream Sandwich, and docks on a special keyboard for laptop-type use.

Cons: The quad-core Nvidia Tegra 3 CPU, powerful enough for a PC desktop computer rental, is not fully utilized in some apps and games, so video can suffer. The top-heavy Prime tends to separate from the keyboard, and both screen and bezel are fingerprint magnets.

Verdict: The Asus Transformer Prime is arguably the best of the best, a svelte but full-featured Android unit with quality materials and a superior camera.

Sony Tablet S

Pros: The Sony Tablet S is not your typical tablet. It runs Honeycomb, the OS that came right before Ice Cream Sandwich, but distinguishes itself with great proprietary apps, PlayStation-certified gaming, DLNA music/video streaming and a universal remote control.

Cons: It’s a Sony. It’s not cheap (even the charger is proprietary, so replacing it will be costly) and a few reviewers have griped about insufficient screen brightness.

Verdict: Sony didn’t rush the Tablet S to market, as it did with the ill-fated Dash. It’s solid and dependable, which should appeal to plenty of non-Apple folks.

If your company needs a dozen tablets, we can explain why it makes sense to rent vs. buy any needed technology. It’s different for every business so call or e-mail an experienced Account Executive and talk about it. Know what you need? Hit our Quick Rental Quote form and you’ll be on your way in no time!

XP: Still the #1 Windows OS

March 8th, 2012

Microsoft debuted the Consumer Preview (beta) version of its Windows 8 Operating System (OS) recently, looking for the public’s input (read: free troubleshooting) for a critically important product designed to run on devices big and small. Now that laptops and tablets outsell desktops, we’re seeing the same thing from Apple – the convergence of its legacy desktop system, OS X (now at 10.7.3), with elements from the newfangled smartphone/tablet system, iOS (now at version 5).

OS…aging but not obsolete

This convergence is more of a challenge to Microsoft than to Apple. New Macintoshes like the iMac will only run the latest versions of OS X, and those will only run on post-2006, Intel-based Macs. On the other hand, both new and old PCs will run XP, Vista, Windows 7 and, soon enough, Windows 8. This is the “product line fragmentation” that Microsoft has been trying to resolve for years, despite its leading to such niche products as the special “pen-based” OS installed on our tablet PC rentals.

XP is now an 11-year-old platform. Although it still reigns as the most popular Windows OS, and is a popular choice for a PC desktop computer rental, it is gradually giving way to Windows 7. NetApplications, the research firm that tracks such things, reports that XP’s market share slipped from 47 percent in January 2012 to 45 in February. In this same period, Windows 7 added what XP lost, rising from 36 to 38 percent of all users. Vista is a distant third at roughly 8 percent.

The future’s spelled “8″

Since its debut in October 2009, Windows 7 has gained ground every month. It has picked up XP users slowly – but Vista users quickly. It was Vista, in fact, that introduced some of the design elements of the new Windows 8 look and feel. You can still rent laptops with Vista if you need it, but Microsoft wants users to move from XP and Vista to Windows 7, in accordance with the firm’s “Map for the Future.” Microsoft does not want XP and Vista users waiting for the commercial release of Windows 8.

Microsoft is reminding everyone, especially firms with large numbers of PCs, that official support for XP ends April 6, 2014. After that, no more updates, bug fixes, security tweaks or patches. Despite the fact that it would make for a more efficient transition, the firm will not require XP or Vista users to install Windows 7 before upgrading to Windows 8. (The Windows 8 Consumer Preview download has install-in-place options for XP, Vista and 7.) They may have their druthers, but Microsoft will take Windows 8 users any way it can get ‘em.

Need a desktop computer with Windows OS? Simply call or e-mail CRE Rentals to get an experienced Account Executive to assist you, or use the Quick Rental Quote form if you know what you need. We’re always ready with the right solution at the right price – right now!

Top Tech from CES 2012

February 14th, 2012

The news and debuts from this year’s Consumer Electronics Show (CES) have had some time to percolate among analysts, bloggers, businesspeople and gadget fans. We gave you some CES 2012 highlights a few weeks ago, but now we’re starting to get a feel for what’s hot, so let’s get to it!

Idea Pad YOGA

Lenovo IdeaPad Yoga – The new product category of “ultrabook” could be defined as “a PC version of the Mac Air” – the original thin, lightweight MacBook variant. Now the first ultrabook/tablet hybrid, the Lenovo IdeaPad Yoga, is made possible by a 360-degree hinge and the forthcoming release of finger-friendly Windows 8. Use the 13-inch touchscreen as a normal laptop display while typing on the keyboard, then flip it “around and over” for tablet use. Finally, a computer that really bends over backwards for you!

Blue Spark Digital – Blue manufactures professional audio gear, so calling the Spark Digital an “accessory” for iPad rentals doesn’t quite do it justice. This first studio-grade condenser microphone has two cables, one for the iPad, the other with USB connectors for PCs and Macs. A condenser capsule enables high-fidelity recording. Along with adjustable desk stand and built-in shockmount, the Spark Digital includes a headphone jack for zero-latency monitoring.

Sony Xperia S – This smartphone with an 8MP camera, 4.3-inch HD screen and dual-core CPU provides a potent foundation. The device, which could debut as either a Sony or Ericsson product, has the latest near-field communications (NFC) technology. Tap the phone on an NFC terminal to pay, on another NFC phone to swap numbers – and stick the included SmartTags in convenient spots so you can customize various settings just by tapping them.

Fujifilm X-Pro 1 – Fujifilm delivers the first compact camera with serious swagger. It is both innovative and powerful, with an aluminum body, unique optical-plus-digital viewfinder and massive 16MP sensor. With three great lenses for this beauty, the Fujifilm X-Pro 1 will get you some beautiful shots, and make you look good doing it.

Blast Chiller – LG has a line of Smart appliances, including refrigerators, and the Blast Chiller is the super cool component to add for cooling cans (of soda, right?) in five minutes flat. The LG Jet Flow system fits inside one of the fridge’s French doors, and can also bring a bottle of wine to 42 degrees in eight minutes.

For media professionals that need render farms, or companies that need to double their online sales force with a room full of iMac rentals, CRE is the place. Whether you call, e-mail or click over to our convenient, 24/7/365 Quick Rental Quote form, we’re tops in tech, so you get the right tools – and tops in service, so you get them right now.

CES 2012 Highlights

January 17th, 2012

There’s a lot of exciting news to absorb from the recent CES 2012, as it lit up Las Vegas once again with the latest and greatest consumer electronics. Here are some of the show’s hottest items.

OLED Monitors…the next generation

CRE Rentals’ selection of plasma display rentals and other monitors have kept pace through the years with evolving technologies. The next paradigm shift features OLED (Organic Light Emitting Diode) screens. LG will offer the first OLED TV – model 55EM9800, a 55-inch model – in the third quarter of 2012. OLED screens feature “absolute black,” superb viewing angles and an ultra-thin form factor. Computer monitors will come as the technology spreads (and gets less expensive).

PC gaming tablet

Razer is an ambitious hardware maker that is entering the computer market from the gaming side. Its Project Fiona gaming tablet runs Windows 8, which Microsoft is seriously promoting as a game platform, but it won’t be competing with our iPad rental, which is a full-featured, business-capable productivity tool.

Tablet time for Asus Asus MeMo 370T

With a potent quad-core chip and Android 4.0, the Asus Memo 370T tablet approaches the power of CRE’s tablet PC rentals. Standard configuration includes 1GB of system RAM, 16GB for storage, a high-res screen, 8-megapixel camera and HDMI output.

HP’s take on ultra books

The PC industry has a name for the MacBook Air-inspired lines of super-thin, light laptops. They’re called “ultra books,” and the HP Spectre “out-ultras” many with its all-glass lid and palm rest. Of all the new laptops at CES 2012, the Spectre is special, with premium Beats Audio, an inset analog volume control wheel and HP Wireless Audio.

Software and apps for Windows 8

BlueStacks, which is going to be pre-installed on certain Windows 8 computers, puts the entire Android marketplace at the beck and call of Microsoft’s upcoming OS. So when Windows 8 launches, some 400,000 Android apps will be available to run on your PC.

Dashboard tech for cars

QNX has developed a car “apps system” that provides instant, automatic Bluetooth pairing of the auto sound system with a smartphone. In addition to Bluetooth, the short-range radio connection built into everything from the MacBook Pro to iPods, QNX has included technology that renders phone calls in CD-quality stereo, as well as apps integration for front- and back-seat passengers.

Watch upcoming blogs for complete coverage of the new technologies rolling out of CES. Meanwhile, for everything from trade show convention rentals to do-it-all iMac rentals, one call or e-mail puts an expert Account Executive to work on your solutions. (As always, if you know what you need, use our Quick Rental Quote form.)

Technology in 2011: The Upside

January 3rd, 2012

It’s too early yet to decide what 2011 will be most remembered for, in the culture at large or its individual niches. For those of us in the technology niche – and the growing portion of the public that follows early adopters – there was plenty to like about 2011.

Smarter smartphones

Apple’s iPhone 4S is still a generation or two ahead of its rivals, a growing number of which are getting quite good, like the Samsung Galaxy and Nexus. The iPhone’s dual-core chip (which also powers our iPad rental) and camera technology, front and back, are both much improved. What sets it apart, though, are two future-is-now features: (1) its revamped antenna, which has markedly improved connection rates and call quality on both AT&T and Sprint networks, and (2) Siri, a talking voice-control system that starts out good and learns to be, well, insanely great.

Lighter laptops

Netbooks arrived a few years back and seemed to define a new form factor for lightweight laptops: low-power CPUs, limited RAM, a few gigabytes of flash storage, WiFi, pygmy-sized keyboards and a low price. Manufacturers stepped up, however – Apple with the MacBook Air, Sony with its VAIO line, Samsung with Series 9 – and brought Grade A design, power and style (at higher prices, naturally). Still, as with the iconic iMac, Apple sets the standard. Bottom line for the Air: The 2011 makeover brought a big power boost, it does Windows, the 11- and 13-inch screens are gorgeous and a 15-inch version is rumored to be in the works.

iPad, tablets and apps

In 2011, the “Year of the Tablet,” the second generation Apple iPad arrived with impressive new features, including the fabulous iOS 5 software. But it’s the several hundred thousand fun, productive and/or useful apps that make it numero uno. No other pads or tablets, not even our tablet PC rentals, have the iPad’s extensive library, and if you’re a “creative” type there is really no alternative. For less demanding people, however, a growing number of new tablets – Android no-names, the very good Samsung Galaxy Tab and, in particular, Amazon’s new Kindle Fire – will gobble up all the TV episodes, movies, music, YouTube clips, e-books and other media you care to consume.

Need for speed…USB3.0 and Thunderbolt

Another set of technologies, the protocols for connecting digital devices, kept improving throughout 2011. USB 3.0 on new PCs operates at 4.8Gbps and the new Thunderbolt bus, featured on the Mac Pro and other new Apple computers, runs two 10Gbps channels simultaneously. Apple’s previous high-speed connection, FireWire 800, is less than one-tenth as fast as Thunderbolt and not bi-directional.

If you want to move in a new direction, CRE can help. Find out how new technology can help you blast through production bottlenecks, or how our event production rentals can help you make a dramatic impact at your next conference. Contact us by phone or e-mail, or use the handy Quick Rental Quote form. We’re here, ready to help!

And don’t forget to check out Thursday’s blog, Technology in 2011: The Downside.

Tablet Tech Is Changing Your Desktop, Too

December 15th, 2011

“The times they are a-changing,” Bob Dylan sang over 40 years ago. He was right then, and he’s still right. In the tech world, change moves at supersonic speed, and there is so much to keep up on that doing so can be a full-time job. Lets take a look at what’s happening to Windows and Mac OS X as a direct result of advances in “tablet tech.”

Windows & Mac OS X

Tablet tech…small is (now) beautiful

When the first practical tablet devices debuted in the early 1990s – Apple’s Newton, the Palm Pilot and other Personal Digital Assistants (PDAs) – they weren’t ready for prime time. The CPUs were slow, handwriting recognition was spotty and wireless didn’t exist. Just making room for batteries required a larger form factor, the predecessors of tablet PC rentals. It wasn’t until the first decade of the 21st century that WiFi, faster processors and new battery technology got small and inexpensive enough to usher in the “mobile computing era.”

In the mobile universe, screen space is limited (compared to your desktop’s monitor) so icon-based operation, whether via touchscreens like on an iPad rental or smart phone buttons, is a sensible approach. Apple’s iOS, Google’s Android and Windows Phone (7.5 was just released) were all developed with ease of use in mind.

Icons, apps, constant connection

As devices began to proliferate and improve, special software programs (“apps”) were developed to do specific, focused tasks. While WiFi didn’t become a standard feature until just a couple of years ago, every device of every kind (and size) is now built to be “always on.” Expect your desktop OS – Mac, Windows and, to a lesser degree, Linux – to continue making communications and connectivity as easy, simple and fast as a phone. You will get a familiar “look and feel” whether you’re on a phone, a tablet/ipad or an iMac. At long last … convergence!

Many more small-device developments will find their way into both Windows and Mac OS X, but some are already visible in current releases. The latest Mac OS X release is Lion, 10.7, but it’s not the first to use elements of Apple’s iOS (now at version 5). The App Store is now, well, an app, permanently situated in the Dock, and like others in Lion it opens into “full screen” mode. With the newly inaugurated iCloud, which we wrote about recently, you can synchronize everything from work documents to iCal entries among all your devices, from the Mac Pro at your office to the iPhone in your pocket.

Mobile advances really are changing your desktop, and fast. Whether you need high-tech advice, high-tech gear – render farms, mass storage, A/V equipment – or the best trade show convention rentals, one call or e-mail (or a few clicks on our Quick Rental Quote form) will put you on the fast track to a solution!

Website Design to Meet the Mobile Challenge

December 1st, 2011

Smart phones, iPods, tablets and netbooks have joined the venerable laptop on the list of web-connected mobile devices. Screen sizes range from under an inch to 10 inches for leading tablets like an iPad rental, wreaking havoc with many website layouts. This motivated Microsoft, Google, Vodaphone and Nokia to form Mobile Top Level Domain (Mltd) as both a source for the dot-mobi domain and a promoter of new standards.

So what’s the big deal? A huge audience, that’s what. There are about 330 million cell phones in the U.S. alone, with Apple selling a big chunk of them (plus iPads, iPods and Macs). Add in all the Android tablets and e-readers and the number gets big enough to make marketing managers positively giddy. The Online Publishers Association (OPA) estimates that some 75% of mobile devices already access the Internet and, as time goes by, more of them will have real browsers.

General rules for website design

All businesses need to make it easy for clients and customers to connect with them. That used to mean a Yellow Pages ad. With the advent of the Internet, it came to mean a website viewed on a home or office monitor. Today it means being available to people everywhere – at home, at work and, increasingly, on the go – whether they’re using a phone, an iMac or a laptop.

So, what’s the best way for your site to meet the mobile challenge? Here are a few rules of thumb:

• Take a test-drive: At the very least, your company’s basic business information (name, address, phone, e-mail) should display clearly on a cross-section of mobile devices. Visit your site from a smartphone or two, a 7- or 10-inch pad and a tablet PC rental, for example. If you need a new site to accommodate mobile devices, you will know it immediately.

• Your existing site may work: If it is simple HTML, without e-commerce capabilities and a Content Management System (CMS), your current site may be fine for mobile devices. If it is, you can get away with simply registering a dot-mobi extension and forwarding visitors to your existing site.

• Color counts, too: If you are going to tweak colors across devices – using calibrated color management or Pantone color-matching – you need a big, high-resolution monitor made for color accuracy. Of course, this perfectly describes our plasma display rentals.

• Double up: If you have a complicated site, it may be best to host a brochure or bullet-list version of your website on your dot-mobi domain (same as your .com, if possible). Remember, your mobile site exists so that people can find and contact you, quickly and simply, by phone, e-mail or a (secure) browser form.

You can connect with CRE by phone, e-mail or our secure Quick Rental Quote form. We’re your go-to specialist for event production rentals, high-end post-production gear and everything in between. We help you turn mobile (or other) challenges into accomplishments. Call today!

iPad Drives Conference Attendees to Websites

November 30th, 2011

Recent studies show that the popular iPad rental is an increasingly significant source of web traffic in the U.S. With a little planning – and some strategic insight into the ever-busier two-way street of mobile media – you can attend conferences and be confident in your ability to drive attendees to your website with iPad. Here’s how.

Traffic leader

The respected web analytics firm, comScore, reports that smartphones and tablets (from iPhones to WiFi-enabled tablet PC rentals) accounted for nearly 7% of total U.S. web traffic in August 2011. About two-thirds of that was from phones, the balance from tablets. Astonishingly, the iPad grabbed over 97% of tablet traffic.

But the iPad is also driving more web traffic than Apple’s own iPhone – a 46.8% share of all traffic originating from iOS devices (again, in August), as opposed to the iPhone’s 42.6%. Tellingly, the total iOS share of U.S. mobile web traffic that month was 58.5% – that’s market penetration, folks. This is true despite the continuing growth of Android, which just released version 4.0 (“Ice Cream Sandwich”).

In the mix of communication

Clearly, the iPad is right “in the mix” when it comes to communications today. What makes it so potent as a marketing device – before, during and after conferences – is its portability, for one thing. But the real power lies in its “double connectivity” (WiFI and cell) and all the great apps that have been customized for it. Although the MacBook Pro is portable, too, Apple’s tablet is supremely flexible, adaptable and focused.

With access to e-mail, social networking sites and the rest of the web, you can use your iPad in real-time from your exhibit booth to draw attendees there. In addition to communications apps, the iPad has a full array of office tools for creating, editing, printing, sending and otherwise managing all of your marketing materials. You can announce breakout sessions, invite participants to interactive presentations powered by Audience Response Systems (ARS) and steer attendees to both your booth and your website.

Bottom line for business professionals

According to comScore, in 2010 over 115 million Americans used mobile devices to browse the web, use/download apps or access content. This is nearly 20% greater than just the previous year – and the numbers are even more impressive among business users. Whether using a PC desktop computer rental or a mobile device, business users have come to depend on the ability to reach their targets – worldwide, around town and in a sea of conference attendees.

When you need more than just an Xserve RAID array or other high-tech tool – when you need a solution, a plan, a strategy – you need CRE. One call or e-mail, or one visit to our Quick Rental Quote online form, and an Account Executive is on the job for you. Just let us know what you need to do!

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