In this six-part series, we delve deeper into detail with a master app that is the ideal marriage of simplicity and genius—Evernote. Just as a journey of a thousand miles begins with a single step, so does a project of a thousand stages, a novel of a thousand words, or plans for an event of a thousand guests begin with a single note! Evernote is like a MAGNET that gathers ideas, and those collected ideas have the power to develop into ANYTHING.
The beauty of Evernote is that it provides a unique opportunity to (FINALLY!) keep track of all aspects of your life—both your personal and professional lives—in a SINGLE program. Project schedules, emails, documents, business contacts, social engagements, reminders, anecdotes, ideas, journals, lists, vacation info . . . Evernote’s structure adapts perfectly to anyone’s needs.
What separates Evernote from most, if not all, other organizational tools or systems is that you don’t need any planning in order to have all of your information at your fingertips—WITHOUT searching or indexing. Most people find themselves with multiple organizing and filing systems—a program for email, files for documents, a system for business contacts, a binder for paperwork, a folder for reminders—all of them take planning, follow-ups and follow through to make sense of your data. How many of us have spent HOURS sorting and labeling and filing, only to run out of energy and start “piling” instead of filing? Evernote effortlessly handles all the data in our rapidly evolving lives.
Starting with the basics, individual notes are collected into notebooks, naturally. Notebooks can be dedicated to ANY topic under the sun.
How to begin converting to Evernote:
Look around your desk. Do you currently keep physical, hardcopy notes using sticky notes, notepads, or even scraps of paper? Begin with these. Take the relevant information off of these and put them into your first notes. (Recycle the paper notes, and notice how good you feel about watching them go.)
You have the option to add a Notebook category to your first notes. Feel free to start simple; make yourself a “Personal” notebook and a “Work” notebook. Again, Evernote is one of the few programs that will easily adapt as your needs change—there’s ALWAYS time later to fine-tune the labeling of your information. Even with a system categorized as basically as “work” and “personal,” you’ll notice that you feel more organized.
Next—if you have piles of incoming papers or memos, start with the pile nearest to you. Oftentimes, we’re holding onto a physical sheet of paper because of a tiny amount of relevant information that we might need later, and when we DO need that information it’s nowhere to be found. Rest assured that after a few keystrokes, your desk is cleaner and necessary information is available instantly when you need it.
Let go of outdated filing systems and begin to see Evernote as your own personal secretary. Start sending your data its way and watch as organizational magic develops!
Stay tuned for next week’s post: Evernote Illuminated—Part Two: Tagging and Syncing!
Interestingly, using social media AFTER an event helps to create a sense of community. Since the event is already concluded, attendees are more relaxed. No one has pre-event jitters. The travel, scheduling, and networking stresses are over. At this point, the pressure is OFF and attendees can truly reflect on what they took away from the experience. Often, in the heat of the moment, names are forgotten and opportunities are missed, but a healthy post-event social media campaign is a second chance to bring people together for fun, friends, feedback, and the future!
Continuing to ride the tide of your event’s success, the days and weeks following the conclusion of your corporate gathering are an excellent time to put some spin into promoting the next event. Now is the time to gather your new contacts, generate a social media strategy, and send a healthy stream of promotions out to your followers. Ideally, you’ll create “year-round engagement” with an active community that keeps in touch with one another as they’re waiting for the next meeting opportunity that you create. Hopefully, you’ve already explored or implemented some of the following Apps after reading previous posts in this series. The following selections are perfect for post-event promotions, and for helping you roll knowledge and connections into a powerful future!
EventMobi – their specialized Event Apps and Association Apps help you achieve year-round engagement. The EventMobi multi-event app gallery also allows attendees and members to easily find any Event App—no matter what stage of past, present or future—making it easier to keep a community connected.
LinkedIn – let LinkedIn be the social media hub that feeds your Apps and helps you throw an ever-widening net for gathering business contacts. Unlike many other social media sites, LinkedIn is most often used with a specific focus on businesses, career connections, business contacts and, most importantly, GROUPS. Check LinkedIn for networks and communities that would benefit most from the type of events that you’re producing. Let it help you find new attendees based on the industries and associations of the people you already know.
Pathable – browse and search Pathable’s attendee directory. Use its Facebook, Twitter, and LinkedIn integration. Pathable allows for direct contact between participants, and it also offers public discussion forums that you can put to work for you, building your brand and keeping your events at the forefront.
Bizzabo – returning to Bizzabo again, this time use it to keep your attendees or members connected with news about your upcoming events. Let it help you extend an event’s “lifetime” by keeping the contacts and experiences fresh in the minds of your attendees.
For your next event, let CRE Rentals provide you with all the technology you require. From iPad rentals that deliver the customized content of your Event App, to digital signage that informs and impresses, CRE Rentals has the equipment and expertise to make your event SHINE! Give us a call today! 877-266-7725
You’ve been processing the polling results, social media comments, feedback, and analytics from your recent event. Now that you’ve had a chance to analyze your data, it’s time to use insight, intuition, and technology to begin crafting a more perfect App for the next time around! Today’s events rely on well-organized, streamlined, customized Apps. The information you’ve gathered from your event is exactly what you need to help you make well-supported decisions regarding the digital directory for your future events.
Does your Event App need tweaking? Check the feedback regarding your App’s success in the following key areas:
Social Media Integration
File and Document Integration and Synchronization
Usability and Security
Maps and Geo-Locating
Polling and Surveys
Networking and Gamification
Branding and Sponsorship options
Exhibitors and Speakers
Analytics and Reporting
Your attendees rely heavily on your Event App for so many aspects of their event experience. From schedules and speaker bios, to networking, local maps and photo sharing, your App needs to be a customized guide for the agenda and setting of your meeting. The following services allow you to create your OWN Event App, exactly to the specifications you want. They range from point-and-click, do-it-yourself to full-service possibilities.
QuickMobile – quickly manage your own Event App with easily configured modules that let your attendees learn, share, interact, and personalize while you sit back and measure the ROI. QuickMobile provides the design components and makes it simple for you to load content. This D.I.Y. option is even scalable, allowing you to plan an App for a single event or keep a template you can use a thousand times over.
EventMobi – gives you drag-and-drop capabilities to create and customize your own Event App with everything you need, as well as providing the backup tech support to assist you with more sophisticated requests.
Avodigy – with a heavy focus on the technological aspects, and specializing in seamless data transfer and mobile Apps, Avodigy works with several partnering tech brands to provide you with customized and scalable mobile platforms that can become a solid foundation for a corporation’s Event Apps.
CrowdCompass – allows you to easily develop a customized Mobile App for your event. Best of all, CrowdCompass puts individuality and SOCIAL first with features like Social Notes, SocialWall, and Social Game—letting your attendees share connections, activities, and ideas. From schedules and maps, to gamification and speaker profiles, CrowdCompass offers the ability to have your Event App customized for each individual attendee, based on their interests, activities and preferences!
Although the last attendee has checked-out, all the technology rentals are returned, and the signage is taken down, your event still has momentum, and there’s a tremendous amount of potential that needs to be utilized! The weeks immediately following your event are the ideal time to roll energy into planning the NEXT corporate gathering, as well as the perfect opportunity to analyze the strengths and weaknesses of what just occurred.
The following Apps provide polling and analytics that are necessary for answering questions like:
Which speakers were considered the most informative?
What adjectives did attendees use most often regarding the event?
What sessions generated the highest levels of engagement?
Which elements of the event caused the most tweets?
Bizzabo – saving time by reusing an App that you’ve already applied, Bizzabo returns to center stage as it helps you identify the relevant information that will fine-tune future corporate gatherings! The Bizzabo event App provides direct methods of gathering feedback from your attendees. The App also helps you use the analytics from social media to get a true picture of your event’s successes and failures in the minds of your guests.
Pathable – this App can help Event Planners from start to finish. In the finishing stages, it facilitates and simplifies post-event polling and surveys—allowing attendees to respond from a desktop web or a mobile App. Better still, Pathable provides customized data reporting that is easy to understand, letting you quickly analyze the ROI of a corporate event—essential information for your clients’ reporting, planning, and budget meetings.
Hootsuite – Hootsuite can be used to get information out, but it can also keep an “ear” out for tweets, posts, and mentions about your brand or your event. Simply set up a stream that searches for mentions and you’ll have insider knowledge of what people are saying, giving you a chance to utilize this valuable, candid feedback as a way to improve future conferences.
Zerista – with its customized event specific social media platform, this App gives you access to a concentrated stream of comments regarding your meetings. Zerista aims to make networking and discussion between attendees simple and convenient, making it easier for you to gather the information you need.
DoubleDutch – this App is designed to increase networking and interactions. After the event, it converts all the data of the digital connections into precise reports that will help improve your conferences and corporate events. DoubleDutch can even provide a post-event App engagement infographic!
One of the most amazing Event Planning tools is already in your pocket—your iPhone. The following set of Apps will partner with your iPhone to become your Event Planning Mastermind . . . or Assistant (you get to decide who has more power). Capable of planning, tracking, coordinating and administering all aspects of event management and networking, these Apps act like an army of stage hands in your pocket, without disrupting the cut of your suit, of course!
As an Event Planner, you ALWAYS want to be on top of a situation, and you need to be the first one to identify and solve any issues, ideally before a single attendee has a chance to notice. Armed with these Apps, you can control the environment, cue the production, and analyze the interactions during the event, guaranteeing the best possible conditions.
DoubleDutch – calling itself “The Data-Driven Event App,” DoubleDutch is nothing short of an Event App to collect and coordinate . . . all of your Apps. It’s the one App to rule them all. DoubleDutch is customized to manage all of your event needs, including:
Surveys and polling
Instant content updates
Social interaction facilitation
Processing of user engagement data
Control of multiple events with a single App
Dropbox – access your data (documents, images, logos, presentations and more) from anywhere on any device and instantly share access with others. Left a file of important information at the office? Dropbox lets you forget that ever even used to happen.
FFT – this real time sound analyzer can “listen” to your presentation and deliver immediate information on the quality of your audio. Audio Engineer reviewers say the App gives you the ability to visualize the success or failure of what your audience is hearing, depending on the location of the attendee, and to adjust the levels of your speakers accordingly.
WorldCard Mobile – another networking time-saver, WorldCard Mobile allows users to immediately scan and download business card information in 16 languages. The App also connects the business contact information in social media—Facebook, LinkedIn and Twitter—allowing for instant contact, communication, and connection.
Zerista – from its automated lead generation and capture, to its live activity feeds and gamification solutions, Zerista is a “simply” excellent way to facilitate interactions and connections between your attendees—one of the most important goals of any business event. Everyday social media platforms carry a tremendous amount of irrelevant information and noise; Zerista is an Event Planner’s dream come true—an event-focused social platform. Let it concentrate your attendees’ interactions on the event at hand—YOURS!
CRE Rentals has the technology and technicians to help you do all this and more, using our equipment rentals to their fullest potential! From Audience Response Systems to Interactive Kiosks—CRE can provide the technology to take your event production to the next level. Give us a call today! 877-266-7725
While you’re definitely aware of the desperately critical importance of powerful WiFi at your event, you may ask yourself—“Well, how do I KNOW the strength of my connection?!” As Event Planners, it’s our job to be certain that everything is in place; hoping for the best is never enough. With so much of the success of modern events riding on the strength of the WiFi connection, it PAYS to be CERTAIN!
Rest assured—we’ve got an answer to this question, because . . . There’s an App for It! (Several, in fact.) Armed with the following Apps, an Event Planner scouting for locations has the power to gather quantitative evidence of a venue’s WiFi capacity and determine whether it is adequate or not.
Fing – short for “to Find and Ping,” this free App is one of the best for overall network analysis. Fing lets you quickly see all the devices that are connected to your WiFi network—it will identify device vendors, IP and MAC addresses, and ISP location, giving you the most complete picture of the number of connections sharing the network. Think of it like a traffic camera for your WiFi!
Network Multimeter – this almost free App is designed to help you find the strongest connection areas in a WiFi range, whether public or private. Simply download it on an iPhone and it turns your phone into a “divining rod” that can locate the hottest (and coldest) spots in your connection. It’s perfect for providing continual feedback on your network speed and quality as you move throughout its range.
Network Multimeter allows you to run tests by either download (D/L) or ping. The download speed is tested in megabits per second. The higher the number, the faster the speed of your connection. The ping is a standard method for measuring the speed of response from a particular address. Either one—or both—can give you an excellent idea of how your connection rates overall. Network Multimeter is HIGHLY useful for trade show booth planning and set up! Use it to help you determine the strongest possible connection for the visitors within your area.
With these tools under your belt (or in your smartphone, technically) you’ll be in the best position to ensure that your event has more than enough speed and bandwidth to cover the needs and devices of your next meeting, convention, or trade show!
Stay tuned for “There’s an App for It – Part 6,” as we explore deeper into Apps that keep you on top of your event planning and management! CRE Rentals has the technology rentals and expertise you need to create successful business events. From iPad rentals and Audience Response Systems, to WiFi boosters and Video Wall installations—we can provide the technology to take your corporate event to the next level. Give us a call today! 877-266-7725
You’ve been spending countless hours designing, planning, and coordinating your upcoming event. However incredible these plans may be, anyone in the industry knows it’s time and money down the drain if you don’t get the word out and get attendees through the door. Enter the miracle of promoting!
Happily, with a few clever Apps, a few keystrokes and a little social media luck . . . . your event can become the most talked about and anticipated item on the calendar! Here are the top three Apps that make it a cinch to generate some buzz!
Bizzabo – this amazing free App is designed to connect event organizers with event attendees. Bizzabo divides its services into two camps—those who create events and those who attend them. It walks event planners through the planning before, during, and after! For event creators, the App is a one-stop shop for planning, networking, and marketing—offering a dedicated server, complete with company branding and logos. Messaging, calendars, agendas, polling, marketing and sponsorships are all covered by this game-changing application!
Foursquare – while we’re all used to this location-based social network App being great for our personal lives, be certain to maximize its potential for your event. Add your event as a venue in Foursquare as soon as possible, and create check-in possibilities for each of your event’s unique aspects, areas or gatherings. Foursquare is a fun way to “virtually” guarantee that your event attendees will make the most of the possibilities that you’ve organized. Feel free to engage your attendees’ competitive sides with competitions, giveaways and other special offers that are linked to their check-ins! Let Facebook and Twitter linked accounts distribute the details through hashtags. For more ideas, check out our related article, http://computerrentals.com/articles/event-planning-cure-for-social-media.php.
Hootsuite – your attendees (or future attendees) need easy access to all of the vital information on your event, as well as teasers to drum up excitement and increase attendance. With so many social media opportunities and outlets, Hootsuite is the answer for delivering your messages simultaneously across all platforms. Some of your guests use Facebook and some may use Mixi, but Hootsuite is the best way to reach your audience at whatever social media platform is home for them!
Stay tuned for “There’s an App for It – Part 5,” as we delve into APPS that help you figure out the technology Before your event!
Utilize the App’s discussed above to promote your event and contact CRE Rentals for the technology needed to make your event memorable. Whether you’re looking for WiFi Boosters, iPad Rentals or Audience Response Systems, we’re ready to help make your next event a success. Give us a call today! 877-266-7725
You thought the next article would be on Technology Apps Before your event…but I need to call out one program that encompasses Planning, Technology and Promoting on the Pre-planning side. I’m calling it the IDEA Organization app.
That program is Evernote and the program is free and the App is available for iPhones, Androids etc.
Evernote has become a go to program for filing and organizing all info you find (or put online). It would be a Series of 10 articles to just discuss Evernote and all of its capabilities, especially for Event Planning…but let’s start with some simple uses of this program/App.
Wandering through an event (I’m sure everything seems like an event to you at this point) you notice something brilliant or something not working…you take a note, you take a picture, you send a text…what happens with all that info now?
You upload it to Evernote where you file, tag, capture and store that tidbit so it’s easily found and referenced for another event or two.
I start by creating “Notebooks” for specific events or clients. I also have Notebooks for random ideas, mistakes I want to avoid and active To-Dos.
So I am walking through someone else’s event and I come across a logo of a sponsor that would be a perfect match for Event XYZ … take a picture of that logo, tag it with sponsor, and name of company (and contact if I get that lucky). It goes into my XYZ Event Notebook and tag it as a To Do.
From the App you can take a picture (a receipt, an agenda, a brochure, an itinerary, etc.), attach an existing photo or document, write a note, set a reminder, create a checklist…and File, File, File…all from your phone. This is especially great for all of us who aren’t really sitting at our desk very often.
And for those times when you are at your desk researching, trolling the web, reading blog articles (such as this one) you can use the Evernote Web clipper to clip any Webpage…no longer do you have to bookmark on your browser and later try to find what you book marked with no help of tags and notes. Put it directly in an Event Notebook or a “To Read” Notebook.
Emails that are critical to an Event can be forwarded to your Evernote account and put in that Event notebook. And use Evernote program Skitch to draw on your Evernote docs…great for communicating Tradeshow Floor changes.
In this article I’ve only scratched the surface of the robustness of Evernote. So whether you are a one-person show or part of a large event planning team…Evernote can make things easier. So Like us on Facebook or Follow us on Twitter or Join our Circle on Google Plus for this 10 week series on what is out there in App land to make your next event less stressful and more spectacular. And if you can’t do that immediately…then Evernote can remind you!
Go ahead and put “Call CRE Rentals” as an Evernote To-Do for your next event. Whether you’re looking for iPads, WiFi Array systems or AudioVisual equipment, CRE Rentals has the technology you need to make your event stand out.
There are colorful graphics all over the Internet illustrating various marketing strategies that are “ideal for the digital age,” many even depicting the classic “three pillars” of sales, awareness, and advocacy. But those pillars now support all manner of faddish notions and countless high-tech helpers that blast your marketing message to the world. With all the confusion over tweets, texts, and bandwidth causing many marketing campaigns to seriously under-perform, now is a good time to get back tobasics with timeless marketing principles that work.
Before you make goals, before you devise tactics to carry out your strategy, you must take stock of your current situation. Sometimes referred to as an “environmental scan,” this in-depth overview considers everything involved in your enterprise: technology, equipment and computer rental needs, production processes, industry metrics, competition, general and specific economic indicators, customers, and local, regional, state, and federal laws. You can’t chart a course without a map, okay?
Goal setting Now that you know your starting point, you can decide where you want to go. When you do sit down to create your corporate goals and objectives, you might find the “SMART goals” system worth your attention. The acronym stands for Specific, Measurable, Attainable, Realistic, and Timely, which echoes the high standards Steve Jobs set for his secret iMac developers in the late 1990s.
Strategy There are as many opinions on business strategy as there are stars in the night sky, so your best bet is to read widely, remain skeptical of grandiose claims, and come to a reasonable position. As much an educational process as the other steps, developing your business strategy might introduce you to such tools as perceptual mapping and portfolio analysis.
Tactics Businesspeople conflate tactics with strategy and tell their marketing directors that they want a “viral marketing campaign” that will hit every inbox, smartphone, and iPad rental in the Western Hemisphere. But that’s a tactic, not a strategy, and no one can guarantee that anything will “go viral” (and beware of anyone who does). Truth be told, many campaigns go viral but have little effect on sales or PR.
Monitor We’re trying to keep this advice jargon-free, but part of an effective strategy means defining your key performance indicators (KPIs). Monitor performance with KPIs and you will know how well your tactics are working to fulfill the company strategy. Needless to say, it is vital to be completely honest in making these appraisals.
You will continue to revise, update, and perfect (ergo, “evolve”) both tactics and strategy based on your KPIs. (The indicators themselves may need some revision, too.) When the campaign is ongoing, it is wise to continue with a healthy optimism, as well as a healthy skepticism. You may have had an intelligent design for your strategy, but it’s good old evolution that will keep everything on track as the world barrels forward in its unpredictable way.
Now, here’s something that’s completely predictable: CRE’s top equipment and unparalleled customer service. With 21 offices in major metro areas, we offer technology rentals that could help you achieve your marketing goals (or help you complete a last minute project or prepare you for an upcoming event). Give us a call at 877-266-7725 to learn more.
We blogged recently about avoiding vision-related problems when you’re looking at your backlit cell phone screen, the Retina display of an iPad rental, and other eye-candy for hours each day. Equally problematic are the injuries and conditions today’s workers face (and not just in the office) while working with high-tech gear at an infinite variety of desk and workstation setups. Carpal tunnel syndrome is not the only musculoskeletal condition that you can avoid with some planning and self-awareness. Let’s get to it.
NOTE: This is not medical advice. All diagnoses and treatments, for any kind of injury or condition, are a matter between you and your health care provider. That said, here are some basic approaches to get you started on creating a healthier workplace.
Check those chairs — Herman Miller’s Aeron chair is touted as the modern paradigm, but it’s costly, and other manufacturers make high-end chairs for less. A good chair has the proper seat size: at least an inch wider than the hips and not so long that it catches the knees. If it doesn’t have lumbar support, add a lumbar roll or get a footrest to raise your feet (it aligns the spine).
Keep moving — If you only get up when, say, your Xserve RAID goes offline, you’re sitting too much. The advice varies depending upon whom you ask, but just getting up for a few five-minute “moving breaks” a day not only correlates with better health, but with increased productivity, too.
Rethink your work area — Workstations, like chairs, should promote good postures (yes, plural). There are your sitting and standing postures, discussed above, as well as a proper “typing posture”: when using a keyboard, keep forearms and hands flat with your elbow at 90 degrees or so. As touch technology continues advancing, devices like our LCD touchscreen monitor rental can help you do more work with less movement, too.
Support your weak spots — To avoid wrist and hand problems, there are various ergonomic keyboards from Belkin, Logitech and others. You can also reduce arm movement by using your mouse less, which can be accomplished with a keyboard that has extra, custom-assignable function keys for opening oft-used apps and running macros.
Increase your self-awareness — Among media pros like those who use our render farms, it is common to get “totally lost” in the work. If you are so focused that you’re glued to a chair… well, as they say, there’s an app for that! There are plenty of alarm clocks and reminder utilities, but at the top of the “preventative care” software heap are programs like RSIGuard that monitor your typing, mousing and time management.
From the best trade show convention rentals to the widest range of high-powered post-production gear, one e-mail is all it takes. If you know what you need and time is tight, our Quick Rental Quote page is a breeze to use—and it’s always open. Questions? Give us a call at (877) 266-7725!