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December 17th, 2013

Technology advances, sometimes gradually, sometimes spectacularly. We keep tabs as best we can on this never-ending parade of progress, especially progress on the tools that we provide tech, web, media, and entertainment firms—the Mac Pro rental, mass storage, servers, post-production tech. We also bring you information about all the overlapping technologies people use in both their business and personal lives (smartphones, TVs, media players) and keep you up on tech news. There are a number of ongoing technology battles that should resolve, one way or the other, in 2014. technology battlefield

Here are four technologies that will definitely make the headlines.

A Mobile OS Free-for-All

Joining iOS, Android, Windows Phone, and Blackberry 10 in 2014 are three more mobile OS packages. Firefox OS, Tizen, and Ubuntu Phone will all debut with great fanfare to compete in a volatile international market. Even with “jailbroken” phones you cannot install the OS you want unless both the hardware and the carrier support it. Samsung is leaning toward Tizen, while carriers ZTE and Alcatel have previewed working Firefox phones. No encouraging news as yet for Ubuntu Phone, despite a clean interface and the ability to run desktop apps. Advantage: Android.

Mobile Processing Power vs. Battery Power

Many tech sites and magazines have withheld a buy recommendation from Microsoft’s Surface Pro tablet. With a powerful Core i5 processor, it is a real Windows 8.1 tablet, not “fake Windows” (RT), and runs both desktop software and Windows Store apps. Still, it earned “don’t buy” ratings for dismal battery life: 4 hours, 37 minutes. An iPad rental, with its mobile (not desktop) OS, is not a direct competitor—but the battery lasts almost 12.5 hours. Competition will focus more on battery efficiency, with the entire world awaiting the long-promised battery breakthrough.

Google vs. High-End Laptops

As a category, Chromebooks are doing well. Samsung has Amazon’s best-selling laptop at under $250, offering the battery life and low price that define the niche. But a Chromebook’s operational limitations cannot be overcome by adding a thousand dollars of admittedly great cosmetic components. The Chromebook Pixel from Google impresses with a gorgeous touch screen, first-rate keyboard, and superb quality. Problem: It’s a Chromebook that runs apps, not business-grade software. And it’s overpriced by, oh, just about a thousand dollars. Google will pull Pixel’s plug by the end of the year.

Google vs. Low-End Laptops

At $300 or so, Chromebooks from Acer, Asus, HP, and others look good to first-time buyers. Strengths: Chromebooks are generally safe from malware, get great battery life, are often lighter than Air, and won’t break the bank if lost or broken. Weaknesses: Chromebooks can’t handle real-world business. A Chrome browser with a desktop theme limits you to apps, but some apps will not run since you can’t install required plugins. You can rent laptops right now that are many times more cost-effective and powerful. If you need laptop for real work, there are scores of low-cost Windows laptops that are ready for prime time. Chrome is not. Windows will win by a KO.

No matter what battles are taking place in the technology world, CRE Rentals continues to offer the latest technology rental for entertainment production company starting up to organizations setting up in-house training. If you know what you need, complete the Express Quote form online. Not sure? Give us a call at (877) 266-7725 to speak to one of our experienced Account Executives.

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