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December 12th, 2013

Tech observers have commented for years now about how Apple CEO Tim Cook is “no Steve Jobs.” But to judge by late October’s conference call to discuss Apple’s fourth-quarter results, it seems Cook is being converted by his exposure to the company DNA. Pressed by analysts about plans for new products, Cook repeated a statement from earlier this year that the firm will debut “exciting new products”—even entirely new categories of products—during the remainder of 2013 and throughout 2014.

Taking a cue from Jobs’ iMac strategy, Cook called Apple’s development plans “a long road map” but mentioned only the company’s greatest hits and most recent additions—the models in our iPad rental inventory, the 64-bit iPhone 5S, the fingerprint sensor—and completely avoided details. Asked in the conference call about specifics, Cook would only say that Apple would build “other great products that are in categories that represent areas that we do not participate [in] today.”

Apple LogoWhat new products are in the Apple pipeline?

Touch ID technology has not made it to the iPad line yet, an obvious future move, but in a maturing category.

Smart Watch: Pundits with decent track records—David Pogue, John Dvorak, and others—are feeling confident about Apple’s interest in several new product areas: Smart watch. Apple obviously has the tech (and the money) to debut an iWatch in 2014, and the potential is just short of infinite. With Bluetooth everywhere and iCloud in place, an Apple iWatch wouldn’t need the storage of a MacBook Pro rental to be a very powerful device. Details? None at present.

Wearable computing: Our recent blog explored the many ways that sensors, cameras, LEDs, and other devices can be integrated into clothing. Apple has no presence in the clothing market, into which the wearable tech extends—but they could buy their way in.

Pod people: Apple last upgraded the iPod Touch and iPod Nano in 2012, and still has the aging Shuffle in the line. The iPod Touch could use some new life—and the Touch ID?—and would benefit from an improved camera, faster CPU, better screen, and some general TLC.

HDTV: An Apple HDTV has been talked up for years. Steve Jobs talked about “taking over the living room” and Cook later fanned the flames with some cryptic comments, but there is nothing confirmed about the TV either—except that, as of November 11, it was unofficially delayed again, after a wave of it’s-coming-soon stories.

Big-screen iPhone: A big-screen iPhone has been yakked about for a while, too, but both new iPhone 5 models sported the same 4-inch screen as the older ones. Compared to the 4.7- and 5-inch (and bigger) screens on Android and Windows models, Apple is slipping here.

Gaming console: This has been more of a “wish list” item, but there have been rumors about an Apple game console, too. Could work, right?

No one can keep up with all the new products being developed. But, when you need the right technology rental, right now for an upcoming corporate event, conference – even setting up a production office, CRE Rentals is ready. Our warehouse is stocked with the latest inventory available to meet your needs. To learn more about our rental products and services, contact one of our knowledgeable Account Executives at  (877) 266-7725.

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