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October 29th, 2013

With so many recent product announcements, upgrades, and rollouts, there is a lot of ground to cover. We’ll be discussing some of these things for weeks (or longer), so today’s post will be a “grand overview” of what Apple, Nokia, and Microsoft brought to market on Tuesday, October 22 aka the “Big Tech Day.”

A bushel of Apple stuff

Apple iPad AirAt its October 22 event, Apple announced the iPad Air, a 9.7-inch device that’s 20% slimmer (at .3 inches) than previous iPads and weighs 1 pound. “The lightest tablet on the market,” according to Apple, it uses the same A7 chip in the new iPhone 5S. The iPad Mini finally got its Retina display, while the existing lower-res Mini becomes Apple’s entry point. The MacBook Pro line got a refresh rather than full upgrade, although weight and battery power are nicely optimized. Apple also announced pricing of its futuristic new Mac Pro which will be available “before the end of the year.”

Introducing a new software policy that makes the new version of Mac OS X Mavericks available free to anyone now using OS X 10.6, 10.7, and 10.8. The productivity apps, iLife and iWork, will be bundled free on new iOS and OS X devices, with upgrades freely available, too.

Major takeaway: Free upgrades forever? Free software that’s actually good? Apple is right: This will throw the industry into a tizzy.

Nokia & Microsoft: Wedding bell blues?

Nokia, which Microsoft (MS) will finish absorbing in early 2014, showed two phablets  - Lumia 1320 and 1520 with 6-inch screens, which could draw business users. CRE’s long experience with mobile devices—from original tablet PC to current iPad rental—illustrates the growth of mobile computing, and Nokia wants in.  On the admin side, Nokia’s former chief, Stephen Elop, rejoins MS to lead the handsets division, which could be anchored by Nokia’s low-end Asha line for emerging markets and budget buyers. Since they use Nokia’s proprietary Series 40 OS, they could serve as stepping stones into higher-priced Windows Phone products.

Major takeaway: Nokia’s low-end lines may give budget buyers a path into the higher-cost MS models, but some analysts fear possible “sales cannibalization.”

Microsoft

Microsoft (MS) launched its new Surface 2 and Surface Pro 2 tablets at midnight Tuesday, October 22. CNET reported that the event was “loud and colorful and full of enthusiasm” and that the “only thing … missing is people that want to buy its new device.”  The Surface 2 runs RT and has 32GB and 64GB storage options. The Surface Pro 2 with Windows 8 has two models: one with 4GB RAM offering 64GB or 128GB of storage, the other with 8GB RAM plus 256GB or 512GB. One leading tech site ran a long, positive review but concluded that “recommending the Surface becomes harder when there are other Windows tablets that cost less and run full Windows.” In fact, most reviewers ended up asking what no manufacturer wants to hear: Who will buy these products?

Major takeaway: MS seems to be flailing about. The Nokia buy could be a good thing, but could just as easily go sour. 

Whether you need the best trade show convention rentals for an upcoming conference, or the latest in high-powered post-production gear, we can help! Call us at (877) 266-7725 or visit the Quick Rental Quote page and tell us what you need.

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