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September 27th, 2011

“Webcasting” delivers a media file over the Internet, or “streams” it, sending the same content to hundreds, thousands, even millions of simultaneous viewers. Like radio/TV broadcasts, the media can be live, recorded or both. As technology progresses and prices fall, the growth of webcasting Webcastingcontinues in dramatic fashion. After being adopted at first for continuing education and other niche uses, it is now an important tool for corporate management teams.

As opposed to the government-delimited radio/TV spectrum, the Internet has enough bandwidth to accommodate plenty of webcasters. While today’s biggest ones are major media operations that “simulcast” their content, the most exciting thing about webcasting for businesspeople, especially marketing pros, is how easy, inexpensive and effective it can be.

A “Must-Have” Technology

Businesses have gleefully adopted the new technologies of the Internet Era as they have appeared. When the graphical layer of the Internet we call “the World Wide Web” launched in the early 1990s, having a website soon became a must. A series of other must-have technologies followed and, in fact, today’s iPad rentals are one of the most-wanted must-haves ever.

Right now, though, webcasting/simulcasting is the latest “big thing.” Webcasting is already being used quite extensively in firms large and small for presentations, annual meetings, e-learning (class simulcasts and “webinars”) and other communications activities. With potent CRE computer rentals for the media and webcasting duties – and everything from microphones to mixers to capture the “sights and sounds” of the event, courtesy of our audio visual rentals – we’ve got you covered.

Marketing Benefits

Simulcasting adds viewers around the world at very low cost. If you use CRE for your convention rentals, and plan to do a breakout session, we can help you simulcast it over the Internet. Major convention keynote speeches – and events like Sting’s upcoming appearance at Oracle OpenWorld 2011 – have been simulcast for several years now, but costs are now low enough for everyone.

The webcasting experience of Cisco, a major technology leader, is instructive. Adding webcasting to its annual event in 2009 was “a big risk,” or so the execs thought. The result? There were 10,000 at the live event, and another 5,000 remote attendees, over half of whom were first-timers. Better yet, between a quarter and a third of those remote attendees attended the annual event in later years. Cisco’s experience changed the way this already-successful company did business.

With live audiences, you can use CRE’s Audience Response System rentals to elicit real-time feedback. With a webcast, you have free reign to make it as interactive and collaborative as you want. The options are as numerous as the opportunities in this exciting era of “broadcast democratization,” and CRE can help you every step of the way. Call or e-mail an Account Executive, or use the Quick Rental Quote form, and get your show on the road – and simulcast it, too!

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