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October 18th, 2012

There’s been a lot of Apple news lately, but there are also exciting things happening with the world’s leading OS, Windows. Best Buy, Tiger Direct and other major retailers are now taking pre-orders for Windows 8 PCs, with several offering free shipping and guaranteed delivery on October 26, the official Windows 8 “launch day.”

Windows 8

2013′s looking good already

It won’t be long before many of our desktop PC computer rentals are upgraded to Windows 8, too, and the models being advertised now by top makers, from Dell and Acer to Asus and HP, will show you where PC hardware is headed for 2013. You are going to see upgrades like USB 3.0 everywhere now and as much as 10GB of installed RAM, as in the new HP Envy h8 and Envy Phoenix desktops.

The “Ultrabook” is today’s state-of-the-PC-laptop category, and the Acer M5-581T is typical of the top end. Upgraded specs like its Ivy Bridge 1.7GHz Core i5 processor, 802.11n Wi-Fi and HDMI out reflect the new, consumer-friendly price/power ratio for 2013. First-rate components are making their way into competitors to our iPad rental, such as the Lenovo IdeaPad Yoga 13, a convertible tablet/laptop that is getting good reviews.

One OS for lots of devices

Dell’s XPS 12 Convertible Ultrabook is one of the most talked about new models. These models offer the flexibility of using them (this one and its siblings) as tablets or conventional laptops. If you rent laptops from CRE, you know that many are now using Solid State Drives (SSDs), and the XPS 12 has a 128GB one, plus a 12.5-inch touchscreen, 4GB of RAM and a Core i5 chip.

A CRE prediction: Between now and October 26, the official Windows 8 launch date, the promotional campaign will move from a focus on computers to such “devices” as their new Surface Tablets, smart phones, game consoles, and so on. Via wireless products or HDMI, many of these will be able to display Windows 8′s colorful Metro-inspired interface.

Microsoft needs a big hit

Vis-a-vis Apple, Microsoft’s fortunes, and arguably its role and relative position, have all been reversed compared to the ’80s or ’90s. Following the amazing string of “iSuccesses” from the iPod and iMac to iTunes and iPhone 5, it is now in some ways the Redmond firm that is the underdog.

We’ll keep you posted on the Windows 8 rollout. If you need a recap of this latest Microsoft saga, start with this May 1 blog and go from there. But if you need to attend, exhibit, produce, or prepare for a big event, you don’t have to go anywhere because you’re already there. Or rather, “here”!

CRE is the #1 source for the finest event production rentals and the latest, greatest post-production technology. More importantly, our expert Account Executives are always ready, willing, and able to help you take care of business. Just call or e-mail, or pay a visit to our Quick Rental Quote page today!

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