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November 8th, 2011

“The only constant in life is change.” There’s another old saying about life’s promises – something about “death and taxes” – but we’ll leave that for the philosophers. For the present purpose, “change” means “progress,” such as the use of powerful new mobile technologies (“mobile tech”) at both ends of the entertainment media spectrum, creation and consumption.

Mobile Technology

New, smaller “targets”

On the creation side, mobile tech changed entertainment production and post-production by bringing additional target devices to the broadcast/distribution mix. Instead of preparing final output for just movie screens, TV or color print jobs, production pros now have smart phones, tablets, game consoles and  iPad rental to consider. People are consuming content by the cyberbushel these days on all these devices.

The pros that produce all this content are doing so in new, decentralized ways because that same mobile tech keeps them plugged in to their production cycles from afar. The main challenge for content creators is preparing the vast majority of media that is going to be broadcast via live streaming. Apple, among many other firms, knows that the future of broadcast is the Internet, and has crafted super-potent hardware like the Mac Pro and flexible software like Final Cut to take us there. In the field of mobile tech, continuing education is not optional.

Enabling technologies

Already a media pro favorite, the iPad has over a dozen apps for remote control of a computer. Other mobile tech advances enable post pros to control their computers remotely via smart phones, Android tablets or a MacBook Pro, as well. And there are plenty of other mobile tech tools that empower the “virtual team” model – audio- and/or video-conferencing, e-mail, instant messaging and collaborative work environments (think Google Docs or iCloud) where project information and documentation can be shared.

Creative work can be done on a PC desktop computer rental in L.A. and integrated into workflows in India, Ireland or Italy, if need be, but when personal contact is required, many teams use video for virtual meetings. Both in-house solutions and “pre-fab” conference websites like LiveMeeting are critical for teams distributed across cities, states and nations. All major operating systems (OS) and environments that connect to the Internet will support this kind of collaboration, so Mac OSX, iOS 5, Android 3.0, Windows 7 and Linux users are all welcome to team up, virtually speaking.

Bottom line

Of course, it bears repeating that managing production and post-production does not depend on what kind of smart phone apps you have, or whether you’re working on a PC or an iMac. It comes down to planning, execution and oversight, all of which depend on good communication. Good communication is good management, all other things being equal.

Mobile tech has changed production in the entertainment industry, it’s true, but there’s another old saying about change that you should remember: The more things change, the more they stay the same. This applies to CRE, because no matter how far technology advances, you can count on us to be right on the leading edge. A call or e-mail is all it takes to get an experienced Account Executive on the job for you, or you can use the Quick Rental Quote form if you know what you need. Whatever the challenge, CRE is here to empower you.

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