The 2000′s didn’t start out well for technology, as the dot-com bust tore through Silicon Valley and other centers of high-tech power. There was one fellow at the time, however, who saw nothing but great opportunities ahead. Because of what he has done in the decade or so since then, he has been hailed as the
“CEO of the Decade” by Fortune magazine,
“Best-Performing CEO in the World” by the Harvard Business Review,
“Person of the Decade” by the Wall Street Journal and
man behind the “Brand of the Decade” by Adweek.
This person is Steve Jobs, who passed away Wednesday, October 5, 2011 at his Northern California home.
You can get the whole Apple history elsewhere if you don’t know it already; we are focusing on the astonishing events of the last decade, as Jobs and Apple remade entire industries. Music and entertainment have been revolutionized by iTunes, and personal communications by the iPhone. Meanwhile, computers like MacBook Pro have been at the forefront of advances in mobile computing.
The decade of the 2000′s started with the revolutionary Bondi Blue iMac and futuristic OS X, and ended with a mature, industry-leading iPhone and Apple’s insanely great tablet – the iPad. It was January 2001 when Jobs announced his “digital hub” strategy. The analog era – with its records, cassette tapes and chemically-treated film – was at an end. The world and everything in it would “go digital,” with distribution over an ever-faster Internet.
Only (and always) “the best”
Always at the center of Jobs’ strategy and Apple’s approach would be the best hardware, the best software, the best OS, the best service and the best user experience. The proof of their success is discovered by every CRE customer that rents a Mac Pro or Apple laptops. And as a leader in iMac rentals and other Apple gear – as well as the specialized peripherals needed for digital media, like Ethernet disk RAID – CRE has adopted the same approach of offering “the best”.
Steve Jobs has had a powerful effect on the world’s future and his legacy remains with the amazingly successful company he has left behind. Apple will continue to lead the technology industry with “out of the box” thinking and innovation … a tribute to the man that started it all – Steve Jobs.
Our sincerest sympathies to his family and friends.