There are myriad of ways to promote your booth before a convention. This two-part blog, however, concerns tangible giveaways and intangible strategies to attract visitors during the event. It’s not cool plasma display rentals that get attention, it’s what you put on the screens as “bait” that grabs people. And don’t overvalue the concept of “cool.” Even if your giveaway is cool, folks are less likely to “bite” than if it were something useful.
Pre-conference promotional efforts include e-mails, PR, ads, direct contact and so forth. There are things to do after the conference, certainly, but at the event it’s about signage, chats-’n'-tweets, animations running on an all-in-one multitouch display PC and other activities.
In Part 1, we’ll discuss five of the 10 best ways to get event attendees to your trade show booth, with the final five in Part 2. Here we go!
1. White paper: You need a catchy title that advertises your offering as “not the usual boring white paper.” And do not make your own product or service the topic. You engage people by focusing on them, their work and their challenges.
2. Online resources: Professionals always want to work smarter, faster and more efficiently. Consider planning guides, one-minute-management lessons, lists of industry suppliers, links to breaking news, support sources (like CRE for everything from convention rentals to render farms) and so on. Anything that saves people time and effort is an effective incentive.
3. CD/DVD presentations: Despite the popularity of “streaming” music and movies, people still listen to CDs and watch DVDs by the hundreds of millions. If you can’t produce them yourself, you can get a wide range of royalty- and copyright-free titles on topics of interest to your prospects. If you buy or replicate in bulk, it’s quite cost-effective.
4. Thumb drives: A flash drive (with your logo if possible) is useful to most people, and if you sweeten the deal by putting other useful things on it, all the better. Cross-platform files – PDFs, Adobe Flash movies, generic or custom-made web tools, the material you choose for #3 (above), etc. – are best, as they will work with an iMac, a PC or even a Linux box.
5. Live seminar: Whether at the conference or later, the whole world loves a great (free!) seminar. Now, people won’t sit still for a sales pitch, but they will for real solutions to real challenges in their businesses, careers or lives. Offering high-quality content justifies a bit of self-promotion at the end. As with white papers, discs and flash drives, the title must be provocative – and the content useful!
Whatever challenges you face, CRE is here to help. Whether for trade show convention rentals or high-powered post-production gear, expert assistance is always just a single call or e-mail away. Know what you need? Visit our Quick Rental Quote page and get in and out in mere minutes!
Please return for Part 2 on Thursday, July 12, 2012.