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January 16th, 2014

This year’s Consumer Electronics Show, CES 2014, is now history, and the most memorable part is not a new TV or curved display, but the inability of Transformers director Michael Bay to ad lib when his teleprompter went kaput. He was doubtless getting big bucks from Samsung for shilling at its press event, but he gave a performance that one tech pundit called “downright cringeworthy.” Bay later offered what appeared to be his notion of an apology on his personal site: “I guess live events aren’t my thing.”

Note to Michael Bay: CES is not just another one of those “live events” that people attend and mill about politely. CES is the biggest stage in the world for consumer tech gear, business solutions, and, occasionally, those new processes and paradigms that push or pull us ever forward in both small leaps and great bounds.

CES 2014: Top 5 Takeaways

1. There is major disappointment in the wearables category due to the lack of a standout product. Many offer control via iPad rental or smartphone, but as some makers finally put some style in their offerings, others let functionality fall by the wayside.

2. The Best in Show award went, somewhat surprisingly, to last year’s winner, the Oculus Rift VR (Virtual Reality) accessory. Still a prototype, the upgraded Crystal Cove version has high resolution like our MacBook Pro rental, all-encompassing VR, and games/VR worlds in development. Now that Sony and others are announcing competing products, Oculus needs to get the Rift to market, and fast.

Asus Transformer Book
(Credit: Asus)

3. Asus and Lenovo blazed the way forward with “combi” tablets and tablet PCs, some of which run both Android and Windows 8.1. Asus began its innovation streak just before the end of 2013, with the low-cost, high-quality, Windows 8.1 Transformer Book T100. It comes with a keyboard doc that has USB 3, an SD slot for additional storage memory, and 11 hours of battery use. The Lenovo entry is an 8-inch Windows 8.1 tablet, says Lenovo, that is “built for the boardroom,” so you can connect USB peripherals, a keyboard and mouse, and an external monitor. If you rent laptops, you will have a lot of new concepts from which to choose.

4. The ultrahigh-resolution 4K format has broken the $1,000 consumer price barrier. Vizio, the biggest selling TV brand in the U.S., announced a 4K line starting at $999.99 when it debuts this year. There are off-brand 4K TVs below the $1,000 line, but Vizio will bring a quality product that will definitely trouble both Sony and Samsung, which haven’t gotten anywhere close to hitting that price point. Interested? One of our divisions, AV Event Solutions, now rents 4K display monitors.

4K Display - Vizio P series

(Credit: Vizio)

5. PlayStation 4 is beating Xbox One, fair and square, winning the sales race thus far with over a million more units sold. Now PlayStation Now, announced (again) by Sony at CES 2014, enables other PlayStation devices to use PS3 games—and will also work with tablets, smartphones, and TVs. Sony will debut the new service this summer, and it should be seen as a peek at one possible future of gaming.

What’s our takeaway? If you need mac rentals for post-production or computer rental for in-house training, CRE Rentals is your go-to technology rental company. With 21 locations nationwide, we can get you the IT equipment you need, where you need it. Contact us to learn more.

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