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September 21st, 2011


Conventions and conferences are tremendous opportunities to reach the right kind of people, the ones that need your product or service (whether they know it or not). Appearing at the right venues will enhance your brand identity and increase your firm’s visibility, while you are simultaneously generating leads and driving new sales. As a leading provider of state-of-the-art event production services, CRE Rentals can not only advise you – we can equip you.

Participating in the right events helps you

• make new business connections,

• keep abreast of industry trends,

• observe your competitors in action and

• hone your marketing and sales strategies.

Naturally, you will want to impress attendees without breaking the bank, and much of the answer lies in the old “4P Method” – Planning Prevents Poor Performance. Remember, too, that most cost overruns are due to excessive revision and redundancy. So (1) do things right the first time and (2) stay on schedule.

Your pre-event checklist

• The first thing that will impress conference attendees is an invitation. You can use e-mail blasts, phone calls, press releases and other approaches in the mix that works best for you. Target existing customers, prospects, business leaders, industry analysts, bloggers and anyone else who may be interested – or should be!

• To ensure you have the right exhibit to fulfill your marketing goals (within your budget, of course) you should check out different booth designs. You will need visual appeal, so CRE plasma rentals should be at the top of your list.

• If you do a little research, you can discover what unique and creative booth ideas generated buzz on the exhibition floor of other conferences. Not everyone you invite will show up, so you must attract visitors to your booth.

• Consider which accessories, lighting setups and audio visual rentals will solidify your brand image. Compelling sights should be used in tandem with compelling sounds – without blasting the neighbors, of course.

• Also: Stock some cost-effective giveaways, make sure your booth staff project a professional image, prepare a talking points one-sheet and be proactive in steering people to your exhibit area.

Two overlooked strategies

Early Bird – Start your pre-conference promotion before the ink dries on your booth contract. If you have sales and field personnel using iPad rentals, make sure they carry PDF versions of your promo pieces, and tell them to spread the news.

Cast a Net – Most industries have numerous conferences and trade shows every year, but many firms cannot afford to go to more than one. If this is your situation, arrange to get your promotional materials to associates in non-competitive industries that are exhibiting at shows scheduled before yours.

Call or e-mail an Account Executive for all your on-site production needs, as well as trade show expertise. Know what you need? Use the Quick Rental Quote form right now!

Don’t forget to check out Part 2 of “Impressing Conference Attendees” on Thursday, September 22nd.

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